IVE makes history as the 2nd girl group on Hanteo to exceed 1 million 1st-week sales with 3 separate albums
IVE makes history as the 2nd girl group on Hanteo to exceed 1 million 1st-week sales with 3 separate albums
In a whirlwind of excitement, IVE, the South Korean girl group under Starship Entertainment, has once again proven their dominance in the K-pop scene. Their latest EP, “IVE SWITCH,” dropped on April 29th, setting off a frenzy among fans. Featuring two electrifying title tracks, “HEYA” and “Accendio,” the EP was met with eager anticipation and high expectations.
And IVE did not disappoint. Less than 72 hours after its release, the Hanteo Chart announced a staggering milestone: “IVE SWITCH” had soared past the 1 million mark in sales. This achievement solidifies IVE’s position as a powerhouse in the industry and marks their fastest album to reach this milestone yet.
This isn’t the first time IVE has made headlines for their remarkable sales figures. They now join an elite club as the second girl group in Hanteo history to achieve over 1 million first-week sales with three different albums. Their previous hits, “I’ve IVE” and “I’VE MINE,” paved the way for this latest triumph. The only other girl group to accomplish this feat is aespa, further highlighting IVE’s exceptional talent and popularity.
For those new to the IVE phenomenon, the group is comprised of six members: Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo. Known for their catchy tunes and emphasis on themes of self-love, IVE has captivated audiences since their debut in December 2021 with the single album “Eleven.”
Their meteoric rise continued with subsequent releases, including “Love Dive” and “After Like,” each earning them critical acclaim and chart-topping success. In 2023, they made their mark with their first studio album, “I’ve Ive,” which swept awards and topped charts with hits like “Kitsch” and “I Am.”
IVE’s name, which stands for “I have,” reflects their mission to showcase their talents and confidence from the get-go. Rather than focusing on growth narratives, IVE presents themselves as a complete package, ready to conquer the music world.
The journey to stardom for IVE began with Starship Entertainment’s announcement of a new girl group in November, culminating in their debut on December 1 with “Eleven.” Since then, they’ve continued to dazzle audiences with their performances and infectious energy.
As IVE’s latest album continues to dominate the charts, one thing is clear: this is just the beginning for these rising stars. With each release, IVE solidifies their status as a force to be reckoned with in the ever-evolving world of K-pop.
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