How Vijay Sethupathi's Naduvula Konjam Pakkatha Kaanom spearheaded a change in Kollywood. On Monday Masala

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How Vijay Sethupathi's Naduvula Konjam Pakkatha Kaanom spearheaded a change in Kollywood. On Monday Masala
Vijay Sethupathi’s Naduvula Konjam Pakkatha Kaanom will turn nine on November 30.

Let’s rewind time and go back to 2012. It saw the rise of Vijay Sethupathi, directors Balaji Tharaneetharan, Nalan Kumarasamy, and several other promising talents in Kollywood. Coming to Sethupathi, he had the Midas touch back then and scored back-to-back hits. More importantly, every single film he chose pioneered a change and brought in a new wave of cinema.

One such film is director Balaji Tharaneetharan’s Naduvula Konjam Pakkatha Kaanom. This little gem is based on a true story. It is about a young man named Prem Kumar who gets hit by a cricket ball and experiences retrograde amnesia two days ahead of his wedding. He doesn’t remember his fiance. How do his friends cover up the incident? Will Vijay Sethupathi gain his memory back?

Naduvula Konjam Pakkatha Kaanom is written and directed by Balaji Tharaneetharan. The film ushered in a new wave of cinema that stayed away from cliched commercial tropes. The film also proved that content is always king. Back then, every single film that Sethupathi was a part of had a simple yet unique concept at its core.

In the film, Vijay Sethupathi keeps repeating his dialogues, yet the film was made interesting, thanks to the screenplay. The subtle comedy worked big time and made the proceedings interesting. Despite being an offbeat film, Naduvula Konjam Pakkatha Kaanom appealed to people of all age groups. And that’s why the film still remains a favourite among the audience.

Initially, the film was screened for critics and celebrities from the film industry. After receiving positive reviews from private screenings, the makers planned to postpone the film’s release so they could market the film and get a wider release. Also, Balaji Tharaneetharan cut down 25 minutes of the film to make the screenplay tauter. All the songs were deleted from the final version. And the risk and effort paid off.

Naduvula Konjam Pakkatha Kaanom was a refreshing change when directors kept churning out loud commercial films or horror comedies. It came as a breath of fresh air and pushed creators to think outside the box.

Vijay Sethupathi’s role required him to repeat most of his dialogues. Apart from his flawless performance, it was those who acted as his friends who stole the show. Vigneshwaran Palanisamy, Bagavathi Perumal, and Rajkumar were the three actors who played Sethupathi’s friends. Gayathrie as Prem’s fiance delivered a neat performance.

Naduvula Konjam Pakkatha Kaanom turned out to be a rollicking comedy entertainer that offered big laughs.

ALSO SEE | Vijay Sethupathi on how cinema is more than entertainment

ALSO SEE | Vijay Sethupathi, Taapsee’s Annabelle Sethupathi first look out, film to release on Sep 17

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