How to Make a Questionnaire

Asia's Tech News Daily

When a company, non-profit group, or politician needs to find out how their stakeholders or constituents feel, they often create and implement a questionnaire. The results can lead to re-branding, decision-making, and policy changes if the feedback is sound. Making a questionnaire can seem very straightforward, but unless it is designed properly, the results can be skewed and unreliable.

Steps

Part 1 Part 1 of 3:Creating Questions Download Article

How to Make a Questionnaire

Decide what you want to learn from administering your questionnaire. Ask yourself what data you require and how you will use it. This will help you come up with useful questions, as well as the order in which you will ask them.

Tip: Ideally, the questionnaire will be short, so decide which of your goals are essential and which might be unnecessary.

How to Make a Questionnaire

Plan questions that will help you get the information you need. Begin with a broad span of questions, then narrow them down until each one relates to your goals in some way. Keep questions and answers simple, using as few words as possible. You may want to rely on open-ended questions, closed-ended questions, or a mix of the two.

How to Make a Questionnaire

Use closed-ended questions to gather specific answers. Closed-ended questions have a specific range of options respondents can choose from. These questions may be yes-or-no questions, true-or-false questions, or questions that ask the respondent to agree or disagree with a statement. Closed-ended questions may look like open-ended questions, but will have only a few options respondents can use to answer. Closed-ended questions might look like these:

  • “Have you shopped here before?”
  • “If so, how often do you shop here?” (This question would have a few explicit answers from which respondents could choose–“once a week” to “once a month,” for instance)
  • “How satisfied were you with your experience today?” (Likewise, this question would have limited responses–“very satisfied” to “very dissatisfied”)
  • “Would you recommend this store to a friend?”

How to Make a Questionnaire

Use open-ended questions to solicit feedback. Open-ended questions solicit answers that you may not anticipate, and do not have a specific range of answers to choose from. Open-ended questions are a chance for respondents to communicate their specific experience or expectations. Such questions might look like these:

  • “How will you use your purchase?”
  • “Where else do you normally shop?”
  • “Who referred you to this store?”
  • Open-ended questions are good for clarifying a previous answer–“Why do you feel this way?”

How to Make a Questionnaire

Ask questions in such a way as to avoid confusion and bias. Avoid leading questions especially; Leading questions indicate that the asker is looking for a certain answer and will limit what answers your responders are comfortable supplying. Either tailor possible answers or change the wording of your question so as to avoid leading your respondents to answer in a particular way.

  • Questions should be worded so as to maximize clarity. Confused respondents will skew your data, so questions should be as understandable as possible. Avoid double negatives, unnecessary clauses, or unclear subject-object relationships.

Note: You may consider asking the same question in different ways, which may reduce overall respondent bias and give you a better chance of finding the person’s true opinion on a given topic.

Part 2 Part 2 of 3:Implementing the Questionnaire Download Article

How to Make a Questionnaire

Think about how you will deliver your questionnaire. There are many options open to you. You may use an online service to design your questionnaire. You can then send links to your questionnaire over e-mail. You may use a phone or mail campaign to cold-call respondents. Or you can execute a campaign in-person, using professionals or volunteers to lead surveys.

How to Make a Questionnaire

Design your questionnaire according to your delivery method. There are advantages and disadvantages to each method, and each method has limits on what you can do. Ask yourself which delivery method best suits the subject matter of your questionnaire, as well as the data you want to receive. For instance:

  • Surveys delivered on the computer, by phone, and by mail can reach a broad range of people, whereas surveys administered in-person are time-intensive and limits who can participate (which may be useful).
  • Surveys delivered on the computer, in person, and by mail can utilize pictures, whereas phone interviews cannot.
  • Respondents may be too shy to answer certain questions in person or by phone. Decide if you want to give clarifications to your questions if the respondent doesn’t understand something; only interviews given by a live person can deliver clarifications.
  • A computer survey will require the respondent to have access to a computer. If your questionnaire concerns private issues, a computer survey may work best.

How to Make a Questionnaire

Consider the order of your questions. The form of your questionnaire matters just as much as its content. You should aim to order questions so that they follow each other logically or mark clear shifts from section to section. Other kinds of questions may impact how a respondent fills out the questionnaire.

  • “Qualifiers” are questions that screen certain respondents out, preventing them from completing other questions. Position these at the beginning of your questionnaire.
  • If demographics are of major concern, ask demographic questions up front.
  • Save personal or complicated questions for the end of the questionnaire. Respondents will not feel as overwhelmed by these questions and may be more likely to be open and honest.

Note: You may want to order the questions so that if a person says yes or no to a certain question, they bypass any questions that don’t apply to them. This will help keep the questionnaire focused and take less time to complete.

How to Make a Questionnaire

Decide if you will offer incentives for completing the questionnaire. It’s often easier to attract respondents if you offer something in return for their time. Online, mail, or phone questionnaires could offer a coupon after questionnaire completion. In-person questionnaires could offer merchandise in exchange for participation. Questionnaires are also a good way to attract attention to mailing lists or membership offers, which may otherwise go unnoticed by respondents.

How to Make a Questionnaire

Test your questionnaire before you begin surveying people. Friends, employees and family members can be good testers. You may have them try your questionnaire while it’s still in development, or you may have them test a finished draft.

  • Ask your testers for feedback. They may alert you to sections that confused them or felt out of place. User impressions about the questionnaire are just as important as the actual questionnaire.
  • After you test, do some number crunching to ensure you are collecting the data you need. If you are not getting the information you want, adjust the questionnaire. You may need to reword some things, add introductions, or rearrange, add, or delete questions so your questionnaire leads you toward your goals.

Part 3 Part 3 of 3:Revising the Questionnaire Download Article

How to Make a Questionnaire

Review your data to understand what your questionnaire was really asking. Remember that a questionnaire is often part of a larger campaign. They can be altered and reused multiple times in order to target different demographics, ask different questions, or better align with your goals. After reviewing your results, you may find that, though your questions make sense, they aren’t quite the right ones you need to achieve your goals.

  • For instance, you may find that a question such as “How often do you shop here?” limits your demographic to those who shop at a brick-and-mortar store. If you want to see how people purchase a specific product, you may want to broaden your question to include online shopping.
  • Your implementation method may also be limiting your data. For instance, surveys administered online may be answered largely by respondents with higher-than-average computer knowledge.

How to Make a Questionnaire

Further revise your questions. Some of your questions may work during testing, but may not work as well out in the field. Your questions must make sense to the specific demographic you are targeting. Ask yourself if your respondents are truly understanding what is being asked, or if your survey is so standard that respondents are not responding thoughtfully.

  • For instance, a question such as, “Why do you shop here?” may be too broad a question, which could mislead your respondents. If you want to know if the store’s decor has an impact on shopping habits, you could instead ask respondents to describe how they feel about the store’s decor, branding, etc.

How to Make a Questionnaire

Review your open-ended questions. See if your open-ended questions are working the way you need them to work. They may be too open, in which case respondents may ramble. They may not be open enough, in which case the data you received won’t be as valuable. Ask yourself what role your open-ended questions are playing in your questionnaire and tailor them as needed.

  • As above, broad questions such as, “How do you feel while shopping here?” may not give your respondents enough direction. You could instead ask, “Would you recommend this store to your friends? Why or why not?”

How to Make a Questionnaire

Decide how you will respond to missing data. Not all respondents will answer all questions, which may or may not be a problem for you. Ask yourself which questions are being skipped or answered incompletely, if at all. This may be due to the order of the questions, the wording of the questions, or the subject matter of the questions. If missing data is important, consider rewording skipped questions to make them more or less specific.

How to Make a Questionnaire

Review what sort of feedback you are receiving. See if you have unusual trends in your data and decide if this reflects reality or if this is due to a flaw in your questionnaire. For instance, your closed-question answers will limit the sort of information your respondents can give you. Your answers may be so limited as to make strong opinions look the same as weak opinions, or may not provide for a full range of reasonable answers.

  • For instance, if you are asking respondents to rate an experience, you should provide them with the option to respond with “very dissatisfied” as well as “very satisfied,” and many options in between.
Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

Students owe €24bn in loans, but average debt remains €15,000

Photo: Bart van Overbeeke / Hollandse Hoogte Dutch students owed a combined €24.4bn at the start of this year, as more students started a university and college course. The total ... Read more »

Understanding Norwegian dialects can be challenging – but it's not impossible!

Learning Norwegian, like any language, comes with its difficulties. One of these is understanding different dialects. But the good news is, learning localisms is well within reach. As someone currently ... Read more »

St Peter's School in Cambridge reveals details of child sexual abuse, apologises to former students

By RNZ St Peter’s School in Cambridge has revealed details of child sexual abuse at the college and apologised to former students for cases stretching back decades. School board chairperson ... Read more »

How to Set Up Screen Time and Configure It for Your Family

Screen Time is an easy way to curb phone addiction in adults and children alike. It provides daily and weekly reports on how much time you spend on your phone, ... Read more »

University department head: Students who cheated on exams may have been punished too severely during the pandemic

According to a head of a department at the University College of Western Norway, students who have cheated may have been punished too severely during the pandemic.  “I am worried ... Read more »

How to Get a Shy Guy to Chase You: 10 Ways to Get Him Interested

Getting a shy guy to chase you is a unique challenge. It may be harder to get to know him, and it could take him some extra time to feel ... Read more »

Academic gains, new ideas and empathy: What's at stake when the books students can read are restricted

NASHVILLE — As politics move from school board meetings into classrooms, what students are taught and what they are reading has become more controversial. Partisan battle lines were drawn in ... Read more »

How to Prevent Arthritis in Your Shoulder

If you’re worried about shoulder arthritis, you may be wondering if there are ways you can prevent it. Over time, general wear and tear that we put on our shoulder ... Read more »

Biden's free college plan never happened. Are debt-free degrees the answer to student loan crisis?

President Joe Biden’s free college plan has failed to materialize, and debt-free programs from colleges are typically limited to the most exclusive institutions in the country. Ohio State University is ... Read more »

AUT academic calls Christchurch attack a 'false flag', resigns

Exclusive: Amy Benjamin, who has resigned from AUT, made claims about the 2019 Christchurch terror attack on a livestream hosted by conspiracy theorist Vinny Eastwood. Stewart Sowman-Lund reports. A controversial ... Read more »

VVD calls for limits on international student numbers, urges minister to act

Photo: DutchNews.nl The ruling VVD is asking the government to intervene so that universities can place limits on the number of international students, in particular those from outside the European ... Read more »

How to Pack a Surfboard for Travel

Are you tired of getting the feeling that the cargo hold contains a bunch of surfboard joyriding gorillas waiting to dent your surfboard the moment it’s loaded? Rather than worry ... Read more »

How to Carry Surfboards on the Roof of a Vehicle

A surfboard on the roof of a car can act like the wing of an airplane. G-force, lift and drag all come into play. A board flying off a vehicle ... Read more »

Up to 40 per cent of early learning centres could lose at least one teacher over vax mandate: lobby

More than 40 per cent of early learning centres could have at least one teacher resign as result of not wanting to be vaccinated against Covid, a group representing about ... Read more »

Dilworth School sex abuse: Name suppression lapses for former teacher

Another former Dilworth School employee accused of historic sexual abuse can now be identified for the first time. He is Leonard Cave, 75, of Whanganui, whose previous media attention has ... Read more »

Norway could see a new record of completed doctoral degrees in 2021

In the first half of 2021, 898 doctoral degrees were completed at Norwegian universities. If the trend continues, a new record could be registered by the end of the year. ... Read more »

College students are protesting fraternities over sexual violence. Will Greek life change?

Students have packed board meetings with university leaders. They have gathered hundreds-strong outside fraternity chapters. In some cases, they’ve flipped cars. Though the specifics of the incidents and messages differ, ... Read more »

Norway's Education Minister Brenna: We want to stop the privatization of schools

The Norwegian government wants to stop the privatization of the school system, and the Minister of Education and Research Tonje Brenna has asked the Directorate of Education to stop approving ... Read more »

How to Talk to Your Hair Stylist

It can be tricky to tell your hair stylist exactly how you want your hair to look, no matter how much talk about layers or length you throw into the ... Read more »

University of California lecturers plan two-day strike at 9 campuses Wednesday

Lecturers at nine University of California campuses will begin a two-day strike on Wednesday over what they say are unfair labor practices by the president’s office. The UC system, which ... Read more »

Harvard's student newspaper has never had a Latinx president. Until now

In its nearly 150 year history, the Harvard Crimson has never had a Latinx president –until now. Raquel Coronell Uribe, who is studying history and literature at Harvard University, made ... Read more »

Senior students at Takapuna Grammar visibly drunk on last day

Senior students at an affluent high school on Auckland’s North Shore were caught drinking on the school grounds last Friday. A Takapuna Grammar student told the Herald about 30 Year ... Read more »

Covid-19 Delta outbreak: Northland health and education sectors not sure how many staff rejected vaccine mandate

Northland’s health and education leaders still don’t now how many workers in their sectors won’t turn up to work today. The Government’s vaccine mandate for the health and education sectors ... Read more »

Focus: Why not all Y 9&10s are returning to school just yet

More secondary school students will be allowed back as Covid restrictions ease, but as Mount Albert Grammar School headmaster Patrick Drumm says not all schools will be racing kids back ... Read more »

How to Respond to a Dry Text from a Guy

You’re texting a guy you like and he starts sending one-word texts, takes forever to respond, or doesn’t respond at all. All three of those things are classic signs of ... Read more »

Covid 19 Delta outbreak: Unvaxxed teachers put 11 schools on edge as mandate approaches

Vaccine mandates for teachers kicking in tomorrow have led to about a dozen schools wondering how they will get teaching done this week. And hundreds of disability support staff who ... Read more »

Covid 19 Delta outbreak: Teacher at Auckland Catholic school tests positive with Covid at Western Springs College

A teacher at an Auckland Catholic girls’ school who taught at the school three days last week tested has positive for Covid. In a letter to parents last night, Baradene ... Read more »

Parents, teachers baffled by inconsistencies in US schools' quarantining, tracing rules

At this point in the pandemic, most parents are familiar with “COVID notification” letters. But the letters’ instruction on whether your kid must quarantine or not varies wildly from school ... Read more »

How to Deal with an Aquarius Man Who Is Distancing

Your Aquarius man is most likely thoughtful, intelligent, and creative—it’s no surprise you’ve fallen for him! But his unpredictable nature and desire to run from emotions might have you spinning ... Read more »

Covid-19 Delta outbreak: Northland principal abused for supporting vaccine mandate

By Ella Stewart for RNZ A Northland high school principal says she has been accused of being “complicit in mass genocide” by people opposed to getting vaccinated. After today, anyone ... Read more »

Hot dog tortillas and bagged salads: School lunches take on new look amid supply-chain woes

The same supply chain issues that are driving up the prices of chicken wings and making paper products scarce are forcing administrators nationwide to get creative with school lunches. Read more »

School-age kids are now eligible for the COVID vaccine. When can they stop wearing masks?

Noel Scott’s 7-year-old son, Jabril, has missed a total of roughly three months of school since his district, Los Angeles Unified, reopened classrooms for in-person learning in April. That’s largely ... Read more »

Covid 19 Delta outbreak: Teacher tests positive at Auckland's Sacred Heart College

A teacher at Auckland’s Sacred Heart College has tested positive for Covid after teaching two classes while potentially infectious. Only one student is considered a close contact of the teacher, ... Read more »

How to Create a Microsoft Account

If you want to enjoy Microsoft’s many services—games, emails, and cloud storage, just to name a few of the “perks”—you will need to create a Microsoft account. If you use ... Read more »

How to Keep a Pet Rat Happy by Itself

Rats are social creatures and the general advice is for them to always have a friend to play with. However, if you find yourself in a situation where you only ... Read more »

How to Make a Leo Man Miss You Like Crazy

Whether you’ve been dating a Leo man for a while or you’re pursuing one for the first time, making him think about you when you aren’t around is a great ... Read more »

Covid 19 Delta outbreak: Students at Manukau Institute of Technology sent home after one tests positive

Bubble mates of a student at Manukau Institute of Technology’s Otara campus have been sent home after a positive Covid-19 test was returned this week. MIT chief executive Gus Gilmore ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic