How the new NBA app could change the sports distribution game

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

SOPA Images/LightRocket via Getty Images

Last week, the NBA announced its new “reimagined all-in destination global app” that it basically wants to make a one-stop destination for the league’s fans worldwide.

It could become a very big deal because of the idea of one digital storefront to sell the rights to view all of the league’s games, the implications of Sinclair potentially heading into bankruptcy and what the app could mean for the next national TV rights negotiations.

Let’s go through it.

What the NBA announced: Here are some of the highlights of what the app will feature:

• It will be available globally.• Wall-to-wall content from every game.• Continued development of alternative ways to view games.• Behind-the-scenes access to players and teams.• Access to NBA League Pass with a new low price of $14.99 per month or $99.99 for the whole season.
• Access to classic games.

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

via ESPN

Let’s put our two index fingers up Windhorst-style and say, “Why would the NBA do that?”

1️⃣ The nature of distribution has changed, which has resulted in those with the most vital content having more power. The internet has created the chance for an individual or a business to reach the whole world at scale without needing another delivery service.

Though a content provider such as the NBA still can enjoy the fruits of the old model — and does, via its cable and broadcast TV deals — it can increasingly see a world where it can go direct-to-consumer or, at least, position that option as a threat to the old model to leverage even more billions of dollars in future deals.

2️⃣ This is happening while the cable model is under extreme pressure, especially with Sinclair Broadcast Group flirting with bankruptcy. This is a pressing issue for the NBA, MLB and the NHL because Sinclair owns the local broadcast rights to the games of 16 NBA teams, 14 MLB teams and 12 NHL teams.

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

The NBA, under the guidance of commissioner Adam Silver, increasingly could look to cut out the middleman in how it distributes its own content.

NBAE via Getty Images

3️⃣ The NBA recently “helped” Sinclair with its re-financing while granting Sinclair the rights to stream the games of teams for which it already owned the cable rights.

(Windhorst fingers time!)

Why would they do that? Well, I don’t know the intricate details of the deal, but my understanding is the NBA could take back the broadcast rights of (including the Mavericks, Heat, Bucks and Clippers), which would help the league develop a direct-to-consumer model. The aforementioned app could be at the center of the offerings.

4️⃣ The NBA is watching what MLS is doing with Apple. Apple will sell MLS subscriptions all over the world. Though it is debatable whether this approach will work with MLS, which is merely a top-10 league in the world and nowhere near the best, the NBA is one-of-one in professional basketball. The NBA could take an iTunes approach, selling subscriptions out of one store (with no real middleman because of the reimagined app-based distribution center).

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

How do younger NBA fans consume LeBron James content? By watching entire Lakers games or by engaging with his highlights on social media?

AP

The NBA could do this with a lot of partners or just one. The incumbents, ESPN and Turner (which is already a partner on the app), plus Apple, Amazon and who knows else could be partners. The NBA could try to go it alone, too, though, I doubt it will.

5️⃣ Let’s be clear: ESPN/ABC and Turner Sports (or a similar entity) aren’t going anywhere. The NBA’s next rights deal in 2025 will include networks with broadcast television being the platform of choice. But it would be surprising if, at the least, a third package is not added. And major changes to how we pay for and view local games are most definitely in play over the next decade, maybe much sooner.

6️⃣ Dating back to the late commissioner David Stern, the NBA historically has been very good at figuring out the market. It understands that a younger set of fans takes in sports differently. You can see that in the app announcement. It is not just about watching full games. It is about creating a hub for the NBA experience and different ways to view games and highlights. It is trying to put the fan — especially the younger fan — first. It is increasingly a problem for sports – and the NBA it is at the forefront of this issue – that the regular season has lost importance and if LeBron James does something spectacular, the highlight is everywhere on social media in moments. The incentive to watch a game live is not as great as it once was, and the NBA does not control the relationship if the highlight is viewed on Instagram.

7️⃣ The NBA used to have two apps, one for the domestic audience and one for the international audience. Now it is trying to have one-stop shopping. What digital distribution allows businesses to do is to open up a store that is as easily available in Boston as in Bangladesh as long as customers can access the internet. The NBA has grown the popularity of its sport internationally for a long time. It could sell its games directly to consumers around the whole world.

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

Sinclair CEO Chris Ripley

Sinclair Broadcast Group

8️⃣ The NBA could change how it produces local games. If regional sports networks (RSNs) eventually disintegrate, the NBA could try to do everything in-house, producing and broadcasting the games in a central way. And sell them that way, too.

9️⃣ The NBA also could create its own subscription service that may work in conjunction with RSNs. So there could be an overall subscription for all the games, including your local ones, but there also could be an offering just for Knicks games, for example, in which the rights holder (MSG, in this case) would see most of the money. The NBA could create its own front door to directly reach fans and/or negotiate with cable companies if cable stays viable.

1️⃣0️⃣ Though a form of the plan we have outlined very well could happen, it wouldn’t surprise us if the NBA just uses this as leverage.

1️⃣1️⃣ To be clear: The league actually probably wants Sinclair to survive and thrive because, while this is all well and good, the RSN system is still very sweet for the NBA.

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

Cable partners such as Turner Sports, starring Charles Barkley in studio coverage, still figure to be part of the NBA’s next broadcast rights deals.

Damairs Carter/MediaPunch/IPx

Last shot: The digital disruption of distribution has given the biggest and strongest global content providers enormous power.

NBA Finals ratings are still important, but there is a new game emerging.

So put up your Windhorst index fingers and ask yourself about last week’s announcement of the all-in-one NBA global app and say, “Why would the NBA do that?”

It is a hint of what is potentially coming with the 2025 TV rights negotiations around the corner.

Quick Clicks

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

Rachel Nichols’ comeback from her ESPN dismissal began by giving one interview … with an affiliate of her new employer.

NBAE via Getty Images

Amazon missed big at halftime Thursday by failing to address that injured Dolphins quarterback Tua Tagovailoa potentially had suffered another concussion just four days earlier. It needed to move faster to address the situation. It did find its footing in the post-game as Michael Smith, who before becoming a semi-hot taker made his way up as an NFL reporter, giving strong details about the NFLPA’s Tua position. Ryan Fitzpatrick and Richard Sherman continue to shine. Good combo. They got at the uncomfortable truth: Everyone wants to do the right thing, but they also want to win. Meanwhile, Tony Gonzalez may set a record for consecutive weeks of saying nothing. … If Rachel Nichols wants to be thought of as a journalist — and to fully move on from how her ESPN tenure ended in her removal after her private conversations about the network and race were made public — she probably should not only do interviews with a company that just hired her, as she did with Showtime. That comes across more like PR. … When things change in coverage, it sometimes happens very slowly, but ESPN extending JJ Redick for three years and TNT hiring Jamal Crawford to replace Dwyane Wade on its Tuesday night studio show could be significant down the road. As the next generation of analysts take hold, Redick and Crawford might end up being in the middle of the wave for an extended period.

sports plus, sports, nba, post sports+ newsletters, sports clicker, sports media, amazon, how the new nba app could change the sports distribution game

It’s not an indictment of streaming for Amazon (which did) or Apple (which didn’t) to permit a potentially historic Aaron Judge game to air on local cable as well.

Charles Wenzelberg / New York Post

… The Yankees and Amazon making Friday’s game available on YES was the right call. The Yankees and Amazon each have stakes in YES, so they had a common goal, but, more importantly, it’s imperative for the Aaron Judge chase to try to reach as many people as possible for the sake of the future popularity of baseball and of streaming. It is not an indictment of streaming by also offering a game on cable now, it is an acknowledgement that it is a new and growing delivery system. It is analogous to how the NFL still has ESPN and Amazon show their games on over-the-air TV in the relevant local markets. It just makes business sense. It is why when this issue emerged with the Apple TV+ game the weekend prior, there was an argument for Apple to offer the game regionally on YES as well as on its service nationally. On the other hand, put me on the side of ESPN shouldn’t be doing live look-ins during each Judge at-bat during college football coverage. Just show the home run if he hits it. … ESPN’s “Yankees-Dodgers: An Uncivil War,” was really well-done. What stood out was how neatly the documentary told the story of the late 1970s Yankees and Dodgers, which featured complicated figures such as Reggie Jackson, Billy Martin, George Steinbrenner and Steve Garvey. It receives 4.78 out of 5 clickers.

News Related

OTHER NEWS

Ölüme meydan okumanın böylesi görülmedi! Ne olursa olsun hayatta kaldılar

Ölüme meydan okumanın böylesi görülmedi! Ne olursa olsun hayatta kaldılar Derleyen: Fazilet Şenol / Milliyet.com.tr – Tarih boyunca birçok kişi ‘yaşam’ mücadelesi verdi ancak bazılarının yaşadıkları tarihe damga vurdu! Bunlar ... Read more »

ComfortDelGro, Gojek Partner to Tackle Driver Shortage as Ride Demand Surges in Singapore

Singapore’s largest taxi operator ComfortDelGro will allow ride-hailing app Gojek access to its taxis to address the shortage of private-hire drivers in Singapore. Private-hire companies have been rushing to attract ... Read more »

Robert Page hints he will use Gareth Bale and Aaron Ramsey off the bench against England

Wales coach Robert Page has been playing some mind games ahead of their World Cup clash against England by suggesting he could leave two of his better players on the bench. Read more »

Kieran Trippier talks up Harry Kane's professionalism ahead of World Cup clash against Wales

Kieran Trippier believes Harry Kane’s determination to play in every game is proof of the England captain’s professionalism. Read more »

¿Cómo puede renacer la Unasur?

їCГіmo puede renacer la Unasur? El reciente triunfo electoral de Lula da Silva en Brasil detonó diverso tipo de análisis y reflexiones en torno a las posibilidades concretas de volver ... Read more »

Amazon Echo Dot review: Easy on your pocket and comes with new features

Amazon’s Echo Dot home speakers are now out, adding some new options for consumers who want to make their homes smarter and in tune with their routines. The world’s largest ... Read more »

It Took Home Alone Fans A Long Time To Realize Angels With Filthy Souls Is A Fake Movie

Dave Benett/Getty Images The holiday classic “Home Alone” is one of the most beloved films of the ’90s. Starring Macaulay Culkin as the mischievous lead, Kevin McCallister, the film follows the ... Read more »

Casting Christina Ricci Gave The Wednesday Creators One Major Concern About The Finale

Jamie Schwaberow/Getty Images Most of the conversation surrounding “Wednesday” has revolved around Jenna Ortega’s performance as its titular character, Wednesday Addams. It’s not hard to see why, either. After spending ... Read more »

'Everything Everywhere All at Once' wins at Gotham Awards

'Everything Everywhere All at Once' wins at Gotham Awards “Everything Everywhere All at Once” has won best feature at the 32nd Gotham Awards on Monday, taking one of the first ... Read more »

Man shot and killed in Staten Island

The victim was shot in the chest around 5:30 p.m. on Broad Street. Steve White A man was fatally shot on Staten Island Monday evening — and police are searching ... Read more »

Apple tracks everything you click in the App Store

Apple has always regarded privacy as a “human right”. The company has never liked the idea of ​​advertising on its platform. But with the new ad slots added to the ... Read more »

6 Iconic Natural Bollywood Beauties From The 90s Who Never Looked 'Plastic' To Their Fans

6 Iconic Natural Bollywood Beauties From The 90s Who Never Looked ‘Plastic’ To Their Fans Bollywood’s unrealistic beauty standards have created a culture of feeling dissatisfied with your body. Despite ... Read more »

Bodies of 4 infants found in Boston apartment: police

Police found four bodies in the apartment on Nov. 17 around 2:15 p.m. Boston 25 News Human remains belonging to four infants were found inside a Boston apartment earlier this ... Read more »

Chinese police out in numbers to prevent more Covid-19 protests

BEIJING – Chinese police were out in force in Beijing and Shanghai on Tuesday to prevent more protests against Covid-19 curbs which have disrupted the lives of millions, damaged the ... Read more »

Here's When You Can Watch Billy Eichner's Bros At Home

Universal Pictures “Bros” hit theaters earlier this year in September. While it originally faced pushback from the LGBTQ+ community for once again featuring a cisgender, white gay man as the ... Read more »

Asian shares rise except Japan as markets eye China protests

Asian shares rise except Japan as markets eye China protests Asian shares are trading mostly higher as jitters over protests in China about its stringent anti-COVID policies fade Traders work ... Read more »

Edmonton Oilers pull out dramatic 4-3 win in OT against Florida Panthers

The Edmonton Oilers scored late in the third and early in overtime to snatch a 4-3 victory from the Florida Panthers Monday night at Rogers Place. View image in full ... Read more »

European Markets Head for Mixed Open as China's Covid Policy Takes Center Stage

This is CNBC’s live blog covering European markets. European markets are heading for a mixed open as investors continue to monitor news from China over Covid restrictions. Stocks in Hong ... Read more »

Sidney Poitier Tribute At The 2022 Gotham Awards

Mike Coppola/Getty Images/John Springer Collection/CORBIS/Corbis The Gotham Film & Media Institute paid tribute to the late Sidney Poitier at the awards ceremony taking place at NYC’s Cipriani Wall Street this evening. ... Read more »

Will Smith Talks Oscar Night With Trevor Noah: “That Was A Rage That Had Been Bottled For A Really Long Time”

An emotional Will Smith revisited Oscar night with Trevor Noah on Monday by explaining what drove him to slap Chris Rock in front of millions of viewers. I was gone, ... Read more »

Edmonton Oil Kings’ overhaul continues as Wiebe among players dealt in 2 trades Monday

The Edmonton Oil Kings have traded away two more players who helped the team win the Western Hockey League championship last season. The WHL club announced Monday it had dealt ... Read more »

New judge named in Pelosi attack suspect David DePape’s case

A new judge will be taking over the criminal case against David DePape, the man facing attempted murder and other state charges in connection with the attack against Paul Pelosi ... Read more »

Improv can build confidence. Here's how to apply it to your everyday life

Annelise Capossela for NPR When I moved to New York a couple of years ago, I threw myself into all the activities one typically does when they move to the ... Read more »

Pop Culture Happy Hour: 'The Godfather' and the limits of on-screen representation

Mark Harris for NPR NPR hide caption toggle caption NPR From our friends at Pop Culture Happy Hour, a deep dive on The Godfather – and why the classic film ... Read more »

‘Shazam!’ Star Asher Angel Hopes To “Integrate With Other Characters” In The DC Universe

Warner Bros. / Courtesy Everett Collection Asher Angel, star of Shazam!, is hopeful about the storytelling of the DC Extended Universe now that James Gunn and Peter Safran are the ... Read more »

They're in love and they eat people, in 'Bones and All'

Timothée Chalamet as Lee and Taylor Russell as Maren in Bones and All. Yannis Drakoulidis/Metro Goldwyn Mayer hide caption toggle caption Yannis Drakoulidis/Metro Goldwyn Mayer Luca Guadagnino’s weirdly beautiful romance ... Read more »

VRJAM Announces The Initial Exchange Offering Of Its Revolutionary Metaverse Currency, Vrjam Coin

Disclaimer: The Industry Talk section features insights by crypto industry players and is not a part of the editorial content of Cryptonews.com. London, United kingdom, 28th November, 2022, Chainwire VRJAM, ... Read more »

Virginia congressman dies from cancer at age 61

McEachin was first elected to represent the fourth Congressional District of Virginia in 2016. CQ-Roll Call, Inc via Getty Imag Rep. Donald McEachin, a Democrat from Virginia, has died at ... Read more »

Old tech sounds preserved as part of huge audio project

Play the sound of a typewriter to a child and they’ll have little idea what it is they’re listening to. Play it to an older adult and they might break ... Read more »

Arts Week: How Art Can Heal The Brain

NIH Director Francis Collins and Renée Fleming, who is Artistic Advisor at Large for the Kennedy Center in Washington, D.C., sing a duet. Shelby Knowles/NPR hide caption toggle caption Shelby ... Read more »

Blank paper, equations and alpacas: the symbols of China’s zero-Covid protests

Photograph: Ng Han Guan/AP Blank sheets of paper, mathematical equations and even alpacas: protesters in China have found creative ways to express anger at the government’s zero-Covid measures, unleashing a ... Read more »

This Igor Shesterkin is far from good enough to save fragile Rangers

We can pick at the line combinations, at the head coach’s allotment of ice time, at the regression of most of the kids who have been unable to use last ... Read more »

Prosecution calls for up to 18 months’ jail for woman linked to unlawful import of elephant tusks

SINGAPORE – The prosecution has called for between 12 and 18 months’ jail for a woman who was a director of a trading company that imported a 40-foot container containing ... Read more »

Two more workplace deaths recorded; 42 fatalities to date in 2022

SINGAPORE – An Indian national who fell into the sea off Jurong Island while working, and an elderly Singaporean worker carrying out cleaning services are the latest fatalities in a ... Read more »

MANKENLER KRALİÇESİ SANDIKLI’DA SEÇİLDİ

Hafta sonunu Afyonkarahisar, Sandıklı’da patates tarlaları arasındaki 375 oda ve bin 100 yataklı May Thermal Resort&SPA’da geçirdim. Çünkü 32. Miss Model Of Türkiye (Türkiye Mankenler Kraliçesi) bu oteldeydi, ben de ... Read more »

Jenna Ortega Prepped For Two Sleepless Nights For Wednesday's Iconic Rave'n Dance

Netflix Wednesday Addams has always been a dancing phenom; after all, she is the daughter of Gomez and Morticia, two characters who themselves have a passion for a good tango. ... Read more »

Iran acknowledges more than 300 are dead from unrest from nationwide protests

In this picture released by the official website of the office of the Iranian supreme leader, Supreme Leader Ayatollah Ali Khamenei speaks during a meeting with a group of Basij ... Read more »

Bulls Mount Comeback Vs. Jazz After Lauri Markkanen Onslaught

10 observations: Bulls turn tables on Markkanen, Jazz originally appeared on NBC Sports Chicago The Chicago Bulls moved to 9-11 on the season with a 114-107 win over the Utah ... Read more »

Fear and fury in China - what does President Xi do now?

Spreaker Due to your consent preferences, you’re not able to view this. Open Privacy Options Protests have sprung up across some of China’s biggest cities – with demonstrators shouting “down ... Read more »

Amazon shutting down another business in India under its cost cutting plan

Amazon shutting down another business in India under its cost cutting plan Amazon is shutting down its wholesale distribution business in India as a part of the annual operating planning ... Read more »
Breaking thailand news, thai news, thailand news Verified News Story Network