How Success Happened for Ariel Kaye, Founder of Parachute

Before starting Parachute, Ariel Kaye worked in advertising, but always had a passion for home and design. Outside of her corporate job, she enjoyed interior design, helping friends redecorate their homes. In 2014 she saw a space in the home bedding category and decided to pursue that interest full-time, and started Parachute in Los Angeles. Since then, she has evolved the company into a multi-category home lifestyle brand. What began as a digitally-native company has expanded over the past seven years, beyond its roots of quality bedding to include essentials for all the rooms in the home. Under Kaye’s leadership, Parachute has also opened up 12 retail stores with plans to open 30 stores by the end of 2022, launched a hospitality collection and created a business culture of wellness and social responsibility. 

How Success Happened for Ariel Kaye, Founder of Parachute

Ariel Kaye

Related: Create a Podcast Series for Your Company

How does one make such a dramatic shift from the corporate world to becoming an entrepreneur? For Kaye, there was no sitting around. She saw a gap in the market for direct-to-consumer, high-quality bedding and took a leap of faith, connecting her expertise in consumer research and brand building with her passion for home and design. Just a few short months after discussing Parachute with the company’s first investor, she had quit her job and was visiting factories in Europe.

Being an entrepreneur brings moments of fear and doubt, and she believes that being an entrepreneur is about problem-solving and looking at those problems as opportunities. Her process was to put one foot in front of the other, day after day, and slowly the company began to hit milestones. One was when orders started rolling in from customers who weren’t relatives or friends, but people with a genuine interest in the brand. Another was selling out the first batch of Parachute inventory faster than expected. She says that moment proved that people were interested, and it was enough for her to get more investors to buy in, raise capital and keep the business going. When we spoke, she noted that the messy parts are what allow you to grow. 

Related: The Best Hockey Podcasts in the World

When I spoke with Kaye, I could sense her passion for not only the Parachute brand, but also what it represents. She is passionate about wellness and investing in things that enable a healthier, happier lifestyle. Sleep, as she notes, has a significant impact on our health, happiness and productivity in our day-to-day lives. Parachute’s goal is to allow people to create a better sleeping environment in their own homes. And Kaye has extended those deeply-rooted values of quality and comfort to other areas of the home, launching bath towels, loungewear, rugs, decor and, most recently, furniture, all with a similar aesthetic.

Related: Check out the How Success Happens Podcast Website

Parachute’s commitment to quality goes beyond its product assortment to customer service across platforms, striving to make a positive impact on shoppers both in stores and online. Kaye says that for Parachute, communication is key, along with being honest and transparent throughout the purchase process. When she was first starting, she personally reached out to customers, giving them updates on their orders every step of the process to ensure they knew the brand was paying attention to them. Now, even Parachute stores serve as connection points beyond their main retail purpose — the company’s physical locations are strategically positioned in the heart of the neighborhoods they serve, inviting passersby to engage with the brand daily, and even act as event spaces.

Looking forward, Kaye believes that the trends that arose amid the Covid-19 pandemic will continue, to the benefit of the home industry. She predicts that people will continue to invest in their homes as places of work, play, relaxation and self-expression. As for Parachute, the company has big plans to introduce more categories, continue its retail expansion, enter international markets, grow its hospitality business and work with interior designers and build technological capabilities that will allow for a best-in-class user experience.

For aspiring entrepreneurs, she says a healthy dose of self-awareness is key. She realized she didn’t know everything, and by asking the right questions and surrounding herself with people who helped complement her areas of expertise, she is continuing to build a company that is inspiring people and making an impact on the market. The end goal, she says, is to build a billion-dollar business. From the sounds of it, Parachute is well on its way.

News Related

OTHER NEWS

Should Value Investors Buy These Finance Stocks?

Here at Zacks, we focus on our proven ranking system, which places an emphasis on earnings estimates and estimate revisions, to find winning stocks. But we also understand that investors ... Read more »

Should Value Investors Buy Polaris (PII) Stock?

Here at Zacks, we focus on our proven ranking system, which places an emphasis on earnings estimates and estimate revisions, to find winning stocks. But we also understand that investors ... Read more »

Leaders Facing the Unknown: Part 2

In part one of this series, we talked about the new challenges in dealing with your business during a world-shattering pandemic. Like a Poe story, there will be lulls and moments of ... Read more »

Hiring A CEO? Use These 5 Methods to Find A Leader You Can Trust

You have the perfect business idea. It may even be working. And you are now at the crucial juncture where you want an experienced executive at the top. It’s time ... Read more »

Recent Price Trend in Columbia Financial (CLBK) is Your Friend, Here's Why

Most of us have heard the dictum “the trend is your friend.” And this is undeniably the key to success when it comes to short-term investing or trading. But it ... Read more »

Even After the Market Correction, Continue to Avoid These 2 Meme Stocks

Concerns around macroeconomic factors have exacerbated stock market volatility, prompting investors to abandon holdings in speculative stocks. Furthermore, the meme stock frenzy that began last year is gradually ebbing since ... Read more »

These Are the 10 Biggest Decentralized Exchange Cryptocurrencies

Decentralized exchanges, or DEXs, are exchanges that operate in a decentralized manner, or without any interference from a third party. This type of exchange allows users to make peer-to-peer transactions, ... Read more »

Here's Why Momentum in RWE AG (RWEOY) Should Keep going

While “the trend is your friend” when it comes to short-term investing or trading, timing entries into the trend is a key determinant of success. And increasing the odds of ... Read more »

Here's How Investors Can Find Strong Business Services Stocks with the Zacks ESP Screener

Wall Street watches a company’s quarterly report closely to understand as much as possible about its recent performance and what to expect going forward. Of course, one figure often stands ... Read more »

4 Telecom Stocks that Offer Growth and Value

The global telecom industry is evolving with the adoption of 5G and increasing demand for broadband services amid the remote working environment. So, we think fundamentally sound telecom companies, Lumen ... Read more »

MUFG (MUFG) Is a Great Choice for "Trend" Investors, Here's Why

While “the trend is your friend” when it comes to short-term investing or trading, timing entries into the trend is a key determinant of success. And increasing the odds of ... Read more »

Zacks Earnings ESP: A Better Way to Find Earnings Surprises for Finance

Earnings are arguably the most important single number on a company’s quarterly financial report. Wall Street clearly dives into all of the other metrics and management’s input, but the EPS ... Read more »

How Investors Can Grab Better Returns for Basic Materials Using the Zacks ESP Screener

Earnings are arguably the most important single number on a company’s quarterly financial report. Wall Street clearly dives into all of the other metrics and management’s input, but the EPS ... Read more »

Here's How Investors Can Find Strong Retail and Wholesale Stocks with the Zacks ESP Screener

Quarterly financial reports play a vital role on Wall Street, as they help investors see how a company has performed and what might be coming down the road in the ... Read more »

Salisbury Bancorp (SAL) is on the Move, Here's Why the Trend Could be Sustainable

When it comes to short-term investing or trading, they say “the trend is your friend.” And there’s no denying that this is the most profitable strategy. But making sure of ... Read more »

Retirement Quotes That Will Encourage You to Save

It’s a no-brainer that planning for retirement is a serious business. The fear of outliving your savings, having to keep up with Medicare deadlines, making the decision when to take ... Read more »

How to Boost Your Portfolio with Top Oils and Energy Stocks Set to Beat Earnings

Wall Street watches a company’s quarterly report closely to understand as much as possible about its recent performance and what to expect going forward. Of course, one figure often stands ... Read more »

Elon Musk: Tesla Bot Is The Most Important Project For Tesla This Year

During Tesla Inc (NASDAQ:TSLA)’s fourth-quarter earnings call, CEO Elon Musk revealed that the automotive giant is betting hard on the Tesla Bot, a humanoid robot. Musk said it is “the ... Read more »

Human Design Is Your Key To Better Marketing

Have you ever felt frustrated or bitter marketing your expertise? Felt like no one is listening? Learned strategies, followed them to a T, yet generated scattered results? Those of us running smaller businesses, ... Read more »

IRS Has Important Coronavirus Stimulus Checks News for Taxpayers

More federal stimulus checks seem highly unlikely now, but many are still hoping Congress or the IRS will come up with some positive news on more stimulus money. On Wednesday, ... Read more »

How Entrepreneurs Can Benefit From Valuable Feedback

It’s safe to assume that all entrepreneurs have had to deal with unsolicited feedback at some point in their journey. When starting out, we are usually excited to share our ... Read more »

Apple Defies Wall Street Expectations With Its First Quarter Results

Apple posted its fiscal first quarter results on Thursday, vastly exceeding analyst expectations for the tech company. SOPA Images | Getty Images Apple announced that during its first quarter, which started ... Read more »

Elon Musk Rips Into Joe Biden, Canadian Government: 'This Is the Path to Tyranny'

Hell hath no fury like an Elon Musk scorned by the government. SOPA Images | Getty Images The ever-contentious Tweeter took to the social-media platform on Thursday to hit back ... Read more »

4 Things Every Business Should Do in January

Whether or not you are one for New Year’s resolutions, January is the perfect time to reflect, reset and review business goals. While different industries work to different calendars, the ... Read more »

Quantum Computing Threatens Everything — Could it be Worse Than the Apocalypse?

What is a quantum computer? A quantum computer is a machine that uses the laws of quantum theory to solve problems made harder by Moore’s law (the number of transistors ... Read more »

Technological Advances Bring New Cyber Risks. Here's How to Mitigate Them.

Technology can be a wonderful thing. Properly utilized, advanced technology solutions allow us to better engage our customers, streamline ordering and invoicing processes, and increase the efficiency of our audit ... Read more »

Frank's RedHot Launches First-Ever Edible NFT Ahead of Superbowl

Frank’s RedHot has released its first-ever “edible NFT” and joke currency “Bonecoin” ahead of snack-heavy Superbowl Sunday to pay homage to an app fans can’t get enough of: buffalo wings.  Since ... Read more »

Tim Cook Has Hinted at Apple's Metaverse Plans and Said It's Investing In the Potential It Sees There

Apple is looking seriously into the metaverse and it is putting money into exploring its potential, CEO Tim Cook said during an analysts’ earnings call late Thursday.Asked about the opportunities presented by ... Read more »

Issuer Direct (ISDR) Moves 10.9% Higher: Will This Strength Last?

Issuer Direct Corporation (ISDR) shares ended the last trading session 10.9% higher at $30.50. The jump came on an impressive volume with a higher-than-average number of shares changing hands in ... Read more »

Euronet Worldwide (EEFT) Moves 10.1% Higher: Will This Strength Last?

Euronet Worldwide (EEFT) shares rallied 10.1% in the last trading session to close at $133.25. This move can be attributable to notable volume with a higher number of shares being ... Read more »

Build Better Act and Infrastructure Stocks: 3 Stocks to Consider

Have you heard about the $1.85 trillion Build Back Better Act? More than a trillion dollars in new spending across eight years will sink into the nation’s roads, bridges, rail, ... Read more »

Hostess Brands (TWNK) Soars 6.7%: Is Further Upside Left in the Stock?

Hostess Brands (TWNK) shares ended the last trading session 6.7% higher at $20.51. The jump came on an impressive volume with a higher-than-average number of shares changing hands in the ... Read more »

How To Do a Reverse Phone Number Lookup

Have you ever seen a phone number and had no idea who it belonged to? Everybody experiences it. Consider the following examples: You check your caller ID and discover that ... Read more »

Can You Really Get Paid Completing Surveys?

One of the biggest problems with social media and the Internet is that of being able to tell a scam from a genuine deal. We all get unsolicited emails advertising ... Read more »

NFT Crowd, Rejoice! Twitter Kicks Off NFT Profile Pictures

Recently Twitter added NFT avatar verification for those subscribed to Twitter Blue, and Zuckerberg announced he’s going to build a fully functioning Metaverse, a kind of parallel reality where people ... Read more »

The Top 3 Stocks to Buy in February

Consider Adding These 3 Stocks Next Month  With the stock market off to one of the worst starts to a year in recent memory, the idea of adding new positions ... Read more »

Social Swag Raises $3.5 Million In Pre Series A

New-age content platform Social Swag, has raised $3.5 million in a pre-Series A round. The round has been led by IMEF and Unicorn India Ventures, which has made its maiden ... Read more »

Airtel and Google Partner To Accelerate India's Digital Ecosystem

Bharti Airtel, one of India’s premier communications solutions providers, and Google will partner on a long-term, multi-year agreement to accelerate the growth of India’s digital ecosystem.  Pexels Together, they will ... Read more »

Key Takeaways For SMEs To Understand Funding Options Relative To Their Stage Of Growth

Today’s growth stage organizations have a variety of capital-raising choices, including equity financing, venture debt and alternative finance. Each capital choice has its own set of advantages and disadvantages. Your ... Read more »

3 Reasons Why Healthcare Startups Are Poised For Growth

The COVID-19 pandemic brought significant chaos to the global economy. However, the induced lockdowns and social distancing resulting from the mayhem became a blessing for the healthcare startup industry and ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic