How Song Hye-kyo took the fashion and beauty world by storm, from Fendi to Bottega Veneta – but which products are in her new K-drama Now, We Are Breaking Up?

Asia's Tech News Daily

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

After a two-year sabbatical, legendary Korean actress and fashion icon Song Hye-kyo makes her return in 2021’s long-awaited SBS K-drama Now, We Are Breaking Up opposite heartthrob Jang Ki-yong.

Fans were quickly enamoured by the intriguing plot and the leads’ chemistry as well as the show’s stunning fashion. In the show, the 40-year-old Song plays Ha Yeong-eun, the team leader of a fashion company’s design department. She’s smart, beautiful, ambitious and, of course, extremely trendy.

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo in Now, We are Breaking Up. Photo: SBS

In real life, Song is just as fashionable as her character. She started her career as a model and has been the muse of many renowned fashion designers and photographers, including the late Chanel director Karl Lagerfeld.

Song has also been one of the most-coveted Korean actresses for brand endorsements for over two decades now; some of these brands even made their way into her new show.

Here, we take a look at some of the biggest luxury brands the actress has ever worked with.

Fendi

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo for Fendi. Photo: @kyo1122/Instagram

As one of Korea’s top faces of luxury, it’s no surprise that Song was named Fendi’s first Korean global ambassador earlier this year. Their collaboration was first published in Harper’s Bazaar Korea.

As quoted from Soompi, a source close to the Italian maison said: “Song Hye-kyo is this generation’s icon of a beauty that embodies gentleness, strength and a confident attitude. She goes well with the values that Fendi appreciates.”

Song was also seen wearing Fendi’s Mon Tresor bucket bag in Now, We Are Breaking Up.

Chaumet

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo for Chaumet. Photo: @kyo1122/Instagram

In 2018, the French haute joaillerie brand appointed Song as its new ambassador in Asia. Since then, she has fronted several of Chaumet’s campaigns, such as the Joséphine and Bee My Love collections.

Speaking to Tatler Asia earlier this year, the Descendants of the Sun star said that the past three years had been “an amazing time in my life”, and she always feels that “a woman’s bond with her ring is sacred, timeless and boundless”.

Bottega Veneta

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo at the Bottega Veneta fashion show. Photo: @kyo1122/Instagram

Wearing an all-black ensemble and carrying the brand’s alluring handbag, Song appeared in Bottega Veneta’s fashion film La Donna Che Amiamo (The Woman We Love) for its spring/summer 2020 collection.

In the 40-second clip directed by filmmaker Sang Hun-lee, Song answered a few personal questions, revealing that she prefers midnight over noon and that she feels the most like herself when she’s eating and talking with the people she loves.

The actress also attended the Bottega Veneta fashion show in Milan back in February 2020, less than a year after her divorce.

Laneige

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo for Laneige. Photo: Laneige

Not only is Song a fashion pioneer in Korea, she also paved the way for Korean beauty brands to gain global recognition. She first joined Laneige in 2008 as its brand ambassador, replacing veteran actress Jun Ji-hyun as part of Laneige’s rebranding move, and stayed for around a decade.

According to Branding in Asia, in 2018, Song wrote a farewell post on her Instagram for the brand, saying, “I am so grateful for the amazing 10 years with Laneige, [a relationship built over trust and love]! And now I am excited to start this new journey with Sulwhasoo.”

Sulwhasoo

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo for Sulwhasoo. Photo: @kyo1122/Instagram

Right after bidding farewell to Laneige, Song moved up the ranks and joined another of Amorepacific’s top-tier brands, Sulwhasoo, in 2018. According to the official press release, the brand’s decision to sign Song was because of her versatility as an actress “with incredible charm who can communicate Sulwhasoo’s heritage to customers around the world in an inspiring way”. Song also sported the brand’s essential lip serum stick with her denim-on-denim ensemble in Now, We Are Breaking Up.

Vital Beautie

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo for Vital Beautie. Photo: @kyo1122/Instagram

Thanks to her flawless skin and age-defying beauty, Song was also named as the new face for Vital Beautie, a wellness and dietary supplement product also owned by beauty conglomerate Amorepacific, earlier this year.

According to TMI News, Song reportedly charges around US$760,000 for product endorsements and about US$460,000 for sponsored Instagram posts.

Michaa

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo for Michaa. Photo: @kyo1122/Instagram

If you’re wondering where Song gets her gorgeous coats, blouses and jackets in Now, We Are Breaking Up, you might want to check out Michaa Channel Clothing. The Korean fashion brand got Song as its brand ambassador since last year.

Etude House

the 40-year-old Song, Korea’s top faces of luxury,, Fendi’s first Korean global ambassador, veteran actress Jun Ji-hyun, sponsored Instagram posts., Facebook, Instagram, YouTube, Twitter

Song Hye-kyo for Etude House. Photo: Etude House

Let’s throw it way back to the early 2000s to the time when Song was Etude House’s brand ambassador. In the official campaign, the young starlet was shot in a close-up image to show off the brand’s make-up.

She had also starred in multiple commercial films over the years where she was seen sporting a funky 2000s hairstyle. Alongside Jun Ji-hyun, Song was one of the earliest ambassadors for the South Korean cosmetic brand.

Want more stories like this? Follow STYLE on Facebook, Instagram, YouTube and Twitter.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

Whaleshark, mysterious collector of 400,000 NFTs, sees Hong Kong as a hub for the digital token that is gaining fans

WhaleShark, one of the most mysterious and active non-fungible token (NFT) collectors in the world with a portfolio of more than 400,000 items, sees Hong Kong as a hub for ... Read more »

US reportedly orders WhatsApp to track some Chinese users

The US has been secretly tracking a group of Chinese users of the popular messaging service WhatsApp since November, possibly in an effort to halt illegal opioid sales, Forbes has ... Read more »

Microsoft buys Activision Blizzard for US$69 billion in its biggest acquisition to create the world's third-largest gaming company

Microsoft said it’s buying Activision Blizzard in a US$68.7 billion deal, uniting two of the biggest forces in video games to create the world’s third-biggest gaming company. In its largest ... Read more »

Tesla Autopilot and other mainstream assisted driving systems far from reliable, Chinese study finds

Automated driving is still far from a reality in China, according to a new study of assisted driving systems of mainstream electric vehicles sold in the country, pouring cold water ... Read more »

Taiwanese scooter and battery maker Gogoro increases PIPE funding to US$285 million ahead of SPAC listing

Taiwanese smart scooter and electric battery maker Gogoro said it added Indian scooter maker Hero MotoCorp, American impact investing fund Engine No 1 and another investor in its latest funding ... Read more »

The Sandbox developer Animoca Brands sees private valuation surge to US$5 billion amid metaverse, NFT frenzy

Hong Kong-based blockchain gaming company Animoca Brands, best known for championing non-fungible tokens (NFTs) in video games, saw its valuation soar to US$5 billion on Tuesday as investors continue to ... Read more »

CATL, China's largest EV battery maker, launches EVOGO battery-swapping service

Contemporary Amperex Technology Co (CATL), China’s biggest producer of electric-car batteries, has launched a battery-swapping service called EVOGO to tap into the rapid growth of new energy vehicles on the ... Read more »

K-drama Through the Darkness: Mindhunter finds its Korean equivalent in new criminal profiling series, an adaptation of 2018 book Those Who Read Hearts of Evil

Korean films and dramas have long been known for their grisly serial killer tales, but criminal profiling – the application of behavioural sciences on criminal investigations – was only adopted ... Read more »

Online consumer spending on physical goods in China slowest since 2015 amid maturing market and pandemic slowdown

Growth of online Chinese consumer spending on physical goods, the bulk of e-commerce spending, was the slowest in 2021 since the data started being recorded in 2015, according to the ... Read more »

Shimao's founder offers to sell two floors at The Center in Hong Kong as developer digs into his own pockets to pare company's debt

Shimao Group’s founder is putting two floors of the world’s priciest office tower on the market for sale, as even one of China’s more restrained real estate developers digs into ... Read more »

Heart conditions, diabetes and high cholesterol: women more at risk than men of suffering a decline in brain function because of them, research suggests

Heart conditions such as coronary artery disease and cardiovascular risk factors including diabetes and high cholesterol have a stronger association with decline in memory and thinking skills during midlife for ... Read more »

Abu Dhabi-based start-up aims to launch world's first plastics trading exchange as global companies call on governments to act

A start-up based in Abu Dhabi plans to build a global platform for trading used plastics, as more than 70 leading businesses and financial institutions call for more international government ... Read more »

China's No 2 short video company Kuaishou appoints new CFO amid steep losses, share price rout

Kuaishou Technology, the company behind China’s second-largest short video platform, has appointed a new chief financial officer as it tries to narrow steep losses amid Beijing’s regulatory crackdown and stiff ... Read more »

China's technological self-reliance push leaves German firms fearing ‘lack of equal treatment'

A “lack of equal treatment” has become the most significant regulatory challenge for German business in China, according to a new survey, with a third of firms saying they have ... Read more »

China must put even more electric cars on the roads at a faster rate to meet nation's 2060 carbon neutral target, Greenpeace says

Manufacturers and policymakers in China must work together to put even more zero-emission vehicles on the roads of the world’s largest vehicle market to meet the nation’s carbon neutrality target ... Read more »

Michelin-star chef's war on waste and sustainable eating push, and how he gets staff and Hong Kong diners to embrace change

“I was born in the 1960s but already in the early ’70s, global warming was on the agenda. I watched Jacques Cousteau films and in the ’70s, he was already ... Read more »

SPAC backed by Chinese brokerage CMB International becomes first to file for Hong Kong listing, under new regime for blank-cheque companies

A special purpose acquisition company (SPAC) sponsored by the asset management arm of Chinese brokerage CMB International has applied to float its shares in Hong Kong, becoming the first to ... Read more »

How ESG standards and sustainability awareness can affect property values

How do we value our properties? Professional real estate valuers have traditionally been taught to rely on financial ratios such as profitability and capital budgeting to determine the value of ... Read more »

Bitcoin investors place long-term bets amid slide in active cryptocurrency trading

As bitcoin heads into 2022, a growing cohort of long-term investors is doubling down on its stashes of the cryptocurrency, hoping a December dip was merely a festive blip. Some ... Read more »

Hong Kong stocks halt two-day losses as Alibaba, property developers gain on China policy boost

Hong Kong stocks advanced, snapping a two-day decline, on optimism China will step up policy-easing measures to stabilise the economy in the coming weeks after growth cooled further last quarter. ... Read more »

Amazon and WhatsApp saw biggest fines in EU last year over data rules violations as GDPR takes toll on Big Tech

European Union data protection fines targeting Amazon.com Inc and Meta Platforms Inc’s WhatsApp helped push penalties to record levels last year, in a sign that the bloc’s tough privacy rules ... Read more »

Enhypen's repackage album sold 510,000 copies in first week

SEOUL, Jan. 18 (Yonhap) — K-pop boy group Enhypen’s latest repackage album sold more than 500,0000 copies in the first week of its release, the group’s management agency said Tuesday. ... Read more »

Discovery Bay developer Hong Kong Resort Company to invest US$1.9 billion, the biggest in Lantau in the past decade

Hong Kong Resort Company plans to invest HK$15 billion (US$1.9 billion) to build 1,400 flats in Discovery Bay, its biggest investment in more than a decade in Lantau. The Hong ... Read more »

Face masks make you look hotter, especially a medical mask, study finds

The pandemic has upended a lot of aspects in our lives, but it may have also changed what we find attractive in others. Medical masks, originally a social taboo associated ... Read more »

China tech crackdown: at least 25 large online tutoring firms closed up shop in 2021

At least 25 large Chinese online education firms closed up shop in 2021 after the government banned for-profit private tutoring, according to data compiled by Chinese research firm 100EC. Of ... Read more »

Apple's biggest iPhone plant woos workers with fat bonuses amid Omicron outbreak in central China

The world’s largest iPhone factory is offering former workers extra cash to return to its production line, as a local Omicron Covid-19 outbreak disrupts travel to the central Chinese city ... Read more »

Coronavirus: Visitor numbers for Hong Kong continue to plunge as tourism lawmaker calls for clear criteria on border opening plans

The Hong Kong Tourism Board reported a 97.4 per cent drop in the number of visitors in 2021, as the lawmaker representing the industry urged the government to clearly establish ... Read more »

Macau's gaming law reforms positive for casino industry, but outlook clouded by Covid-19 uncertainty, UBS, JPMorgan analysts say

The amendments to Macau’s gaming laws have removed significant regulatory overhang for the city’s casino industry, but the outlook for the sector remains clouded because of the uncertainty over Covid-19, ... Read more »

Fromis_9 makes a bold confession of love with ‘DM'

Fromis_9’s 4th EP “Midnight Guest” media showcase takes place in Seoul on Monday. (Pledis Entertainment) K-pop girl group Fromis_9 is back more daring yet mature with “DM,” the title song ... Read more »

Country Garden Services distances itself from developer parent amid rising liquidity concerns

Country Garden Services Holdings is distancing itself from the liquidity woes surrounding its parent Country Garden, saying it will not serve as a financing tool for China’s largest developer. Country ... Read more »

US-China tech war: Chinese semiconductor output surged 33 per cent last year, double the growth rate in 2020

China’s output of integrated circuits (ICs), including those produced by local companies and foreign-owned factories, last year grew at double the rate seen in 2020, according to Chinese government data. ... Read more »

Can this online sneaker store from Hong Kong compete with StockX and Goat? Sneaker Surge co-founders on their booming business and benefitting from a Chance encounter

Hong Kong-based shoe retailer Sneaker Surge has had an interesting few years that stretch back to 2019 and the citywide anti-government protests that made it difficult to stock local shops. ... Read more »

7 new Lunar New Year puddings to enjoy from The Peninsula Boutique, Sexy Crab, China Tang and more – sweet, savoury and classics with a twist

The Year of the Tiger is around the corner and despite the recent cases of Covid-19 variant Omicron in Hong Kong, people are still keen to celebrate the Lunar New ... Read more »

China gaming crackdown: Tencent prompts young gamers to adhere to 14-hour playtime limit during four-week winter break

Tencent Holdings, which runs the world’s biggest video gaming business by revenue and China’s largest social media platform, is reminding its game subscribers aged under 18 to strictly follow their ... Read more »

Kep1er profile: the K-pop rookies making waves on YouTube with first hit Wa Da Da – all you need to know

On January 3, a new K-pop girl group named Kep1er released their debut EP First Impact, kicking off 2022 and their career in a big way. A multinational group formed ... Read more »

Hong Kong tycoon Kadoorie to boost stake in Peninsula hotel operator for US$337 million, triggering a record stock rally

Billionaire Michael Kadoorie is paying almost double the market price to boost his family’s stake in the Hong Kong and Shanghai Hotels that owns the Peninsula hotel in the city. ... Read more »

YouTube Music emerges as leading streaming platform in Korea

Logo of YouTube Music / Courtesy of YouTube Music By Dong Sun-hwa Until a few years ago, Korean music streaming service Melon seemed to have no rivals in terms of ... Read more »

Freight container maker Singamas set to report 40-fold profit jump for 2021 after Covid-19 grounded aeroplanes

Singamas Container Holdings, which makes dry-freight shipping containers, is expected to report a nearly 40-fold jump in profit for 2021 as a disruption to the global supply chain ushered in ... Read more »

President Moon, first lady attend K-pop concert at Dubai Expo

South Korean President Moon Jae-in (left) and first lady Kim Jung-sook attend the “KITE: K-pop in the Emirates” concert at Jubilee Park of the World Exposition in Dubai, United Arab ... Read more »

US and China, in separate corners, wrestle with cryptomania's excesses

The craze has inspired Selfiecoins, Potcoins and UFOCoins, fuelled a failed bid to buy a rare copy of the US Constitution, inspired legions of confusing jargon and prompted dozens of ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic