How social media can help your business thrive

Asia's Tech News Daily

With Facebook boasting 2.89 billion active monthly users and Twitter steady at around 206 million active monthly users, social media is here to stay. It has forever changed the way products are marketed.

A marketing strategy that doesn’t make use of social media is out of date. To take advantage of this huge pool of easily accessible and instantly available customers, you need to learn the secrets that can get your brand noticed online, which is why we’ve created this guide.

Whether you have a product to sell, a brand to promote or a cause to champion, this guide will show you how to leverage the power of the big social networks, such as Facebook, Twitter, Instagram and TikTok, to help get you noticed and spread the word.

Content marketing

(Image credit: Shuttestock/Bloomicon)

In a nutshell, social marketing is about using various social networks to build up a buzz about your brand or product. Content marketing is an important part of the social marketing mix. Essentially, this means taking the content you probably already produce and using it in your social marketing. There’s no point shouting, no matter how loudly you do it, unless you’ve got something to shout about.

For example, say you’re an illustrator and you’ve created a great series of illustrations for a client. You could share one of those illustrations on your social media accounts as a promotional activity, along with a link to your website. If the illustration is good enough and plenty of people like it, they’ll start to share it on their social media accounts, and this can create a buzz about your work.

In most cases, there’s an initial spike in activity, which steadily tails off over a long period. However, in rare situations this growth can be dramatic, and at some point it becomes self-sustaining. If an image, video or campaign achieves the status of ‘going viral’, it can be enough to launch a whole new business. While a viral hit can boost your product or brand into the stratosphere very quickly, it’s a rare event and exceptionally hard to artificially engineer.

It’s impossible to predict what will go viral, and it’s for this reason you shouldn’t count on it as part of your social media strategy. In most cases, you need to ensure your social marketing is done as part of an organized campaign, which builds up a decent amount of interest over time, steadily growing your brand. Keep in mind that social marketing is a marathon, not a sprint.

The guide you’re reading right now has everything you need to understand social marketing across the major social networks and share your content effectively, but don’t underestimate how important it is to have great content in the first place. Without great content that people are proud to share with their friends, you will fail.

If people see great content being shared, then chances are high that they’ll want more of it, and that they will head to your website to learn more. Of course, not everybody has an instantly accessible stream of memorable content that’s reliably shareable. If the thought of content being key to your social strategy makes you nervous, it might be time to investigate the power of storytelling.

Simply put, people respond to stories – it’s in our genes. You can imagine our distant ancestors huddled around a fire, telling stories to their children over the dying embers. The same approach works well on social media. For example, if you’re looking for funding to start or finish a film project, make a short video to explain why this project is so important to you, and how you arrived at the point where you need more funding to finish it. Straight-up demands for cash won’t impress anybody, but fundraising videos are eminently shareable, so long as they tell a story that gets underneath people’s skin.

A process, not a project

A great benefit of social marketing is that you can measure its success by leads and customers, rather than the more traditional web metrics, such as page views, time spent on a page, and bounce rate. The various social networks have their own analytics to help you assess the impact of your efforts. For example, you can see immediately how many times a Facebook post has been shared, and how many times your most recent tweet has been retweeted, but you also get a much more direct feel for how successful social marketing has been by how your sales or customer contacts are doing.

What you do on social media has a direct effect, and the results should be instantly apparent. A major advantage of social marketing is that there’s no charge to post on social networks, and provided your posts are interesting and they’re being viewed and shared, your message is getting out there without you having to pay for it. Of course, while the medium is free, your time isn’t, and you will need to invest a significant amount of it in your social marketing efforts if you want to get it right.

An important part of social marketing is managing the conversation you have with your customers, and there’s no more direct, or public, way of doing this than via social media. Of course, social networks aren’t averse to taking your money to display adverts or to promote your messages. Your initial reaction might be that it makes no sense paying for a promotion when you can get it for free with good content, but take time to consider this option. Facebook advertising and promoted tweets can prove very cost-effective in the right circumstances.

With great power, comes great responsibility

(Image credit: dole777 / Unsplash)

Also, let’s not forget, the power of social media can be used for bad, as well as good. If ever there was a cautionary case that demonstrated the way social media can make or break a business or brand, it was that of The Shed café in Bath, UK. One of the café’s customers posted a balanced three-out-of-five review on The Shed’s Facebook page, accompanied by a comment that she would not be having any of the cakes by the till, as they were in danger of being breathed on by customers because they were not covered up.

Unfortunately, The Shed’s Facebook page responded to the criticism by replying: “You would need to be a midget with the neck of a giraffe to be able to breathe all over them – stupid woman!” It went on to mention libel and defamation in subsequent posts. Within days, the spat had gone global, being shared all over Twitter and Facebook. It quickly appeared in local newspaper websites, and nationally on the Mail Online website under the headline “Great Twittish cake off!”

Interestingly, there were supporters on Twitter for both sides of the argument, but you just knew that The Shed would rather the conversation was not happening at all. A few days later, The Shed issued an apology via its Facebook page, concluding with a direct apology to the customer who originally provided feedback. This response ended: “…in hindsight we wouldn’t have posted the Facebook response we did and therefore would like to move on by offering a heartfelt apology…”.

This case shows that all you need is one slip up in the way you engage with your customers to damage your business. Even big brands are not immune to social media slip-ups. MasterCard’s PR company once made a total hashtag of things by asking that all journalists seeking to attend the 2014 Brit Awards make at least one tweet with a mention of MasterCard and that they include the hashtag #PricelessSurprises in it.

The request instantly backfired, and journalists started to use the hashtag to criticize the request. The PR agency defended its actions, but you should consider the difficulty in shaking off negative publicity that’s generated by making a social faux pas

Bringing it all back home

Social marketing has to lead somewhere. Even if it is your job is to promote your brand and to get it into as many people’s minds as possible, somewhere there is a product you need to sell, and most of the time, that product is on a web page. A landing page is a place where anybody engaged with your social marketing will arrive when they click on a link to your website.

It must be part of your strategy, and you need to do everything possible to make your customer’s experience of your website as good as possible. Perhaps the most important thing to remember about social marketing is that we stand on shifting sands. At the moment, Facebook is by far the largest social network, with Twitter nipping at its heels, but the social media landscape could look very different five years from now.

It’s possible that an entirely new medium for social media could emerge and take over the space in the public’s consciousness that is occupied by the current big players. Photo sharing networks such as Instagram appear to have strong momentum right now, and Facebook’s roughly $16 billion acquisition of the messaging app WhatsApp demonstrates that instant messaging shows signs of becoming a dominant communication medium.

Inevitably, social networks will continue to evolve, and it’s those businesses and brands that correspondingly evolve their social marketing message that will succeed.

  • Here’s our list of the best online marketing services.
Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

MasterClass is offering a massive Cyber Monday deal—shop before it ends today

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Looking for a unique holiday gift for a loved one? Consider ... Read more »

Panasonic says it has been hit by a data breach

Japanese multinational conglomerate Panasonic has revealed that it suffered a data breach earlier this month after an unauthorized third-party gained access to its network. According to a press release from ... Read more »

Gravity's Cyber Monday sale has arrived—save 30% on everyone's favorite weighted blankets

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. At the end of a long workday (or busy holiday rush!), ... Read more »

Carhartt Cyber Monday savings are here: Save on jackets, pants and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Carhartt clothes are ultra-comfortable, durable and functional—exactly what you want from ... Read more »

Insurers shy away from ransomware cover as losses mount

Some attackers may even check whether potential victims have policies that would make insurers more likely to pay out. LONDON (REUTERS) – Insurers have halved the amount of cyber cover ... Read more »

Every move you make... Amazon is watching you

Amazon gathers a vast array of information on its customers in the US. VIRGINIA (REUTERS) – As a Virginia lawmaker, Dr Ibraheem Samirah has studied Internet privacy issues and debated ... Read more »

The best Cyber Monday appliance deals to shop at Samsung, Home Depot, Lowe's and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Major retailers are rolling out their Cyber Monday deals—and some of ... Read more »

Scientists create world's first reproducing robots as creators hail ‘entirely new life-form'

Scientists have claimed a major breakthrough for healthcare, the environment and technology after creating the first robot in the world that is able to reproduce itself. The robots, known as ... Read more »

The best cheap Cyber Monday soundbar deals that are still live – Sonos, Sony, Samsung, Yamaha, Bose and more

If half of the movie-going experience is sound, when you view films and TV at home you’re probably missing half the action. Why? Well, brace yourselves as there’s no easy ... Read more »

Wayfair Cyber Monday savings are huge—shop majorly discounted furniture, decor and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Score epic markdowns on furniture, bedding, kitchen essentials and more right ... Read more »

This Amazon Cyber Monday deal knocks $300 off a top-tier Shark Robot vacuum

Shark sells some of the best robot vacuums you can buy in 2021, and Amazon has slashed the price of the excellent Shark IQ Robot Self-Empty XL as part of ... Read more »

Today is the last day to get Hulu for 99¢ per month for 12 months

We’re nearing the end of Cyber Monday and when it ends, so does this fantastic deal on Hulu that offers new and valid returning customers 12 months of access for ... Read more »

PDFZilla review

If you’ve never used a PDF editor before, it can be surprisingly complicated to find the right one on the current market. There are lots of different products available, and ... Read more »

Cyber Monday coffee maker deals are piping hot—save big on Keurig, Nespresso and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Coffee lovers can get some pretty steep discounts on Cyber Monday—including ... Read more »

Seven finalists announced for 2022 Car of the Year

The seven nominations for the 2022 Car of the Year have been announced, with the list dominated by electric vehicles. The finalists have been whittled down from an original list ... Read more »

Jeremy Clarkson will not be stopping 'Grand Tour' anytime soon

Jeremy Clarkson has only gotten fitter with his work on the farm. Jeremy Clarkson is not about to quit Grand Tour anytime soon just because he's getting older. According to ... Read more »

These ‘Living Robots' Self-Replicate—and It's Not Terrifying

Douglas Blackiston and Sam Kriegman You might have missed the debut of the Xenobots last year when the world was falling apart, but they made quite a splash in the ... Read more »

Amazon Cyber Monday fashion deals are here: Save on sweaters, sneakers and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Cyber Monday 2021 is here and Amazon has all the fashion ... Read more »

The Best Cyber Monday Apple MacBook Deals At Best Buy

Get the Apple MacBook Pro 13″ display with touch bar from Best Buy. (Photo: Best Buy)” data-caption=”Get the Apple MacBook Pro 13″ display with touch bar from Best Buy. (Photo: ... Read more »

Scientists developed ‘living robots' that reproduce

The world’s first “living robots” are now capable of something that’s essential to the survival of any species: reproduction. Known as Xenobots, the organisms use an entirely novel form of ... Read more »

Realme GT 2 looks weirdly like the Google Pixel 6, according to leaked renders

When the Google Pixel 6 was unveiled lots of people mocked its weirdly-large horizontal camera bump – but apparently that didn’t put off Realme, as it sounds like the next ... Read more »

Even Dog Trainers Rave About This Shark Robot Vacuum Cleaner — and It's 50% Off for Cyber Monday

Shark AV1010AE IQ Robot Vacuum with XL Self-Empty Base Amazon If you thought all the deals ended with Black Friday, you're in luck: Cyber Monday is officially here, and Amazon ... Read more »

Best Cyber Monday Black Friday mobile and iPhone deals 2021: From Samsung Galaxy S20 to the iPhone 13 Pro Max

(Unplash) If you’re coming to the end of your phone’s contract you’re probably looking for a new SIM or SIM and handset deal. But trying to work out the best ... Read more »

Save nearly $500 during this epic Nectar mattress Cyber Monday sale

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. There’s plenty to be done while getting ready for the holidays—and ... Read more »

Twitter CEO, co-founder Jack Dorsey steps down from company after more than 15 years

After more than 15 years, Twitter co-founder and CEO Jack Dorsey is stepping down from his role. Read more »

You can get our favorite meditation app Headspace for 60% off during Cyber Monday—but only for today

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Now that Thanksgiving and Black Friday are over, if you’re like ... Read more »

Actor Jussie Smollett Heads To Trial To Face Charges He Lied To Police

Actor Jussie Smollett heads to a Chicago court Monday on charges relatedly to allegedly faking a hate crime nearly three years ago. The former “Empire” star, 39, has been charged ... Read more »

Princess Eugenie's in-laws' home where Jack Brooksbank will be spending more time

Princess Eugenie and Jack Brooksbank's family home with their baby boy August is perfectly located for the pair to visit both of their families. SEE: Inside Princess Eugenie and Jack ... Read more »

The best mattress-in-a-box brand we've tested is offering up to $600 off for Cyber Monday

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. We love a good night’s rest at Reviewed. Regardless of whether ... Read more »

The best robot vacuum Cyber Monday deals you can get on iRobot, Eufy and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Get your home holiday-ready by picking up a robot vacuum for ... Read more »

The best treadmill Cyber Monday 2021 deals from NordicTrack, Walmart, Amazon and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. If you’re looking to add to your home gym setup, Cyber ... Read more »

MyFico identity theft protection app review

Our series on identity theft protection apps will evaluate the features, pricing options, competition, and also the overall value of using each app. However, these are not full hands-on reviews ... Read more »

Shop the best iPad Cyber Monday 2021 deals at Apple, Amazon and more

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Apple iPads are the best tablets and a great holiday gift ... Read more »

Cyber Monday camera deals: Price drops from Sony, Fujifilm, Nikon and more

There are some great Cyber Monday camera deals this year, with the likes of Nikon, Fujifilm and Olympus cutting prices on their top models. Right now, our top deal is ... Read more »

Nintendo Switch Cyber Monday deals 2021: Best post-Black Friday offers on consoles, games and bundles

The discounts are rolling in like Mario does on his bike (iStock/The Independent) Cyber Monday is finally here, acting as the finale to the Black Friday bargain bonanza. The shopping ... Read more »

Nike Cyber Monday sale 2021: Best deals on trainers, tech fleeces, joggers and more

Prices have been slashed on footwear, apparel and accessories (The Independent) As the world's biggest supplier of trainers and athletics apparel, Nike has just about everything we want in a ... Read more »

Half-Life 3 isn't happening, rumor claims, but Valve could make a co-op spin for Steam Deck

Still thinking Half-Life 3 is in the pipeline for the future? Well, think again, according to the latest from the rumor mill. Tyler McVicker has a new YouTube video up ... Read more »

Wickr encrypted messaging review

Wickr is an anonymous and fully end-to-end encrypted messaging app. While there are a lot of communication apps out there, they don’t all have the advanced security features for calling ... Read more »

Can the omicron variant be detected by lateral flow tests?

Can the omicron variant be detected by lateral flow tests? Scientists have warned of a rapid increase in Covid-19 cases attributed to the new omicron variant, though most people are ... Read more »

Jack Dorsey is no longer Twitter's CEO — by choice, this time

Jack Dorsey is no longer the CEO of Twitter. Starting today, that title goes to Parag Agrawal, formerly the company’s Chief Technology Officer. Dorsey explained the reasoning for his departure ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic