Over seven million cakes gifted this year: Survey

over seven million cakes gifted this year: survey

Over seven million cakes gifted this year: Survey

This year, over seven million cakes were gifted as per a survey shared by a gifting portal. And the most preferred cakes that people from Delhi preferred were truffle, chocolate, pineapple, butterscotch and black forest cakes. Who doesn’t like cakes and what’s better than sending cakes to your loved ones for their special occasions!

Udyat Gutgutia, Director Category at FNP, shares,”This year, we experienced a remarkable surge in cake business, with a growth of 20-25% in orders. The convenience offered by e-commerce platforms has not only made delectable treats accessible to a wider audience but has also catalysed a cultural shift in the way we celebrate occasions. With a plethora of choices at their fingertips, consumers are now inclined to explore and indulge in diverse, artisanal baked goods”

Dry fruit cakes remained a classic this year as well

The most favoured category in gifting this year was flowers. “Cakes took the second spot (after flowers) as the most favored category, with over 7 million cakes being gifted, averaging a remarkable 11 cakes delivered per minute. The cities of Patna, Ranchi, and Bhubaneswar embraced the sweetness, with a whopping 40% of gifts comprising cakes and chocolates,” as per the survey.

Dry fruit cakes remained a timeless classic seeing a 30% surge leading up to Christmas and the most cakes gifted by Delhiites were in the month of February because of Valentine’s Day, and August which has a high number of birthdays.

‘Bento cakes were also demanded’

Visually appealing designer cakes with fondant creams and fun-sized bento cakes are picking up pace. “Bento cakes which were launched in over 39 cities were one of the fastest selling cakes and the brand is gearing up for over 500 daily orders,” added the survey.

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