High school rugby mates earning thousands from rum side hustle - ‘we never expected it'

The spiced rums celebrate the history, heritage and people of Salford Docks in Greater Manchester which, in its prime, was the largest port in the UK. With inspiration taking from the Caribbean rums, fruits and spices which landed on the British shore here for the first time. Created by James Harrison and Tommy Gaughan alongside their day jobs, the pairs have made a name for themselves as the founders of a brand that is loved locally, regionally and nationally and Mr Gaughan spoke to Express.co.uk about their journey.

He said: “We created The Salford Rum Company back in 2018. At the time, the gin category was absolutely booming due to buckets of innovation and creativity, so we took inspiration from that sector and set out to make a local premium rum that would rival the luxury gin products on the market – and a product that we ourselves would like to drink.”

Learning the rum making process whilst still fully employed, the pair self-funded their start-up with an £8,000 investment to create their first golden spiced spirit: Salford Spiced Rum.

“Both of us have always loved rum, and we spotted a gap in the market for a craft spiced rum product that people like us would love to drink. Our wives loved gin, and there seemed to be so much creativity in that sector at the time – we wanted to do the same for rum.

“Salford Rum was intended to be a passion project, we never expected it to grow into what it has become!

“We launched with just a small self-funded investment of £4,000 each to buy our first 200 bottles and have been reinvesting the profits ever since,” he added.

READ MORE: Pensioners could get £800 & free TV licence but thousands missing out – are you eligible?

© James Harrison and Tommy Gaughan Salford Rum founders James Harrison and Tommy Gaughan

“The fact this is a side hustle has been a huge help. If we were full-time, we would need to take a salary, but instead we have reinvested that cash in growth. So far, we have been able to grow without external investment or large business loans. While we’re not taking home a salary, because we invest back into the business, we sold 39,000 bottles in the last 12 months which is pretty staggering, and we are forecasting 61,000 in the current financial year.”

He continued: “To date, we have created two key expressions; a golden Salford Spiced Rum and Salford Dark Spice, plus a limited-edition Honey Rum that has recently gone into the range full time.

“Our delicious golden Salford Spiced Rum is produced in small batches, column distilled in the shadows of old Salford Docks, and expertly infused with vanilla, nutmeg, cinnamon, ginger and dried Caribbean fruits.”

Not only do the small batches ensure that the quality of each bottle is above and beyond all expectations, it also helped to greater the demand for the small supply of delicious rum.

Mr Gaughan elaborated on the other two flavours in the range: “Salford Dark Spice Rum blends specially selected rums from Barbados, matured for up to eight years in ex-Bourbon, American white oak casks. We have combined these pot and column distilled rums with a distinct spice blend to deliver an exceptional Dark Spice rum that delights with flavours of vanilla, coconut, burnt caramel and cloves.

DONT MISS: State Pension age will rise to 68 and keep climbing! 5 things you must do now [GUIDE]Disability Living Allowance to be replaced – who is eligible for the new benefit payment? [INSIGHT]How you can legally reduce Inheritance Tax as thousands more Britons ‘caught in the net’ [GUIDE]

“Lastly, our Honey Rum is blended with locally produced honey to deliver natural sweet and floral notes. It has been created as a tribute to Salford’s dock workers of old, known locally as the worker bees. The floral honey sweetness, coupled with the deep intensity of Salford Rum’s golden spiced liquid, creates a well-balanced flavour with honeycomb, caramel and butterscotch notes on the palate.”

Salford Rum has made its way from being sold to family and friends to being stocked in Co-op and Morrisons around Greater Manchester with its first supermarket listings being made this year for the Dark Spice rum.

However, the journey to side hustle success has not been easy for the founding duo, with Mr Gaughan noting that balancing a thriving business as well as a day job is incredibly difficult.

“It can be tough! We spend many evenings and weekends working on Salford Rum; developing new products and limited edition bottles, liaising with designers and attending craft markets and festivals.

© Salford Rum Salford Rum range

“We have set up the business in such a way that we can manage it mostly from a laptop. We outsource operations, legal, PR and sales and, most recently, we outsourced distribution to another Greater Manchester firm, Ten Locks, which manages a portfolio of progressive, conscious drinks brands.”

Mr Gaughan continued to say that having an ecommerce platform was vital to ensuring Salford Rum stayed afloat during the pandemic, alongside a shift of perspective on priorities of the business.

“A lot of inspiration was taken from the book The Four Hour Work Week, by Tim Ferris. Shopify has been key to our ecommerce growth, particularly during lockdown last year as we quickly pivoted our model to focus on digital and social.

“This worked well, and we saw an incredible 1,500 percent uplift in online orders in the months after the pandemic hit in March 2020. Overall, we shipped over 10,000 bottles via the website alone in 2020, compared to around 1000 in 2019. A 1,000 percent sales increase for 2020 is incredible.”

These are generally numbers expected for a full-time business venture, but for a side hustle these profits are astronomical and Mr Gaughan noted that they don’t intend to stop here.

“Excitingly, we are opening our first bar, distillery and rum garden in Greater Manchester in early 2022. We got the keys to the property just this month for premises in an old railway arch in Salford. We’re calling it The Dirty Old Town Distillery after the song ‘Dirty Old Town’ on The Pogues’ 1985 album Rum Sodomy & the Lash. Work to transform the space into a fully functioning distillery and bar is starting now and we can’t wait to see how it will look.

“The support we’ve had locally for Salford Rum is nothing short of incredible. When looking for somewhere to take the brand to the next level, it was always going to be in Salford, and always going to be a place whereby our supporters can come and feel like they’re part of the Salford Rum family.

“We also have some exciting new products in the pipeline, and hopefully more supermarket listings on the horizon. Exciting times ahead,” he concluded.

Internet Explorer Channel Network
News Related


John Travolta 'is so proud of his daughter's maturity' after Kelly Preston's death

© Bang Showbiz John Travolta John Travolta is “so proud” of his daughter’s “kindness and strength”. The ‘Grease’ star lost his wife Kelly Preston in July 2020 when she lost ... Read more »

Leytonstone McDonald's is shut down after MICE overrun kitchen

© Google thumbnail_image.png A McDonald’s branch where mice overran its kitchen has been shut down due to “an imminent risk to public health”, environmental health inspectors said. Customers sitting down ... Read more »

Gemma Collins feels 'vulnerable' after Steve Allen's cruel comments as she speaks out

Gemma Collins has jumped at the chance to support Tilly Ramsay after an old tweet from LBC host Steve Allen was dug up and reported on. Headlines this week have ... Read more »

Delta Air Lines is restoring 13 routes out of New York this fall that were suspended during the pandemic - see the full list

© Philip Pilosian/Shutterstock.com A Delta Air Lines Airbus A320. Philip Pilosian/Shutterstock.com Delta is restarting 13 routes out of New York this fall, including nine domestic and four international. The added ... Read more »

Halyna Hutchins and Joel Souza: What we know about the victims of the Alec Baldwin Rust shooting

© Getty, Shutterstock pjimage – 2021-10-22T081106.247.jpg Cinematographer Halyna Hutchins died on Thursday after actor Alec Baldwin fired a prop gun on a film set in New Mexico. Hutchins was transported ... Read more »

India seizes $2.7bn of heroin from Afghanistan at port

© Provided by The Guardian Photograph: Ghulamullah Habibi/EPA Nearly three tonnes of heroin with a street value of $2.7bn (£2bn) from Afghanistan have been seized from a western Indian port ... Read more »

Greaves remembered affectionately at funeral

© PA Family, friends and former team-mates paid a fond farewell to football great Jimmy Greaves at his funeral on Friday. Greaves, who died last month aged 81, was celebrated ... Read more »

Harry makes surprise call to veterans on walking expedition

© James Manning Walkers taking part in the Grenadier Walk of Oman during a break at Horse Guards Parade, Whitehall, central London (PA) The Duke of Sussex made a surprise ... Read more »

How it feels to go into space: ‘More beautiful and dazzling and frightening than I ever imagined'

It was a balmy morning in the west Texas desert when Chris Boshuizen stepped into Jeff Bezos’ Blue Origin rocket capsule for a journey most of us will never experience. ... Read more »

A Terrazzo-Clad Taqueria and Tequila Bar Opens in the Hilton on Décarie

© Pancho-Supplied CÔTE-DES-NEIGES — After drawing attention for its new Italian brasserie Blandino, the new Hilton Garden Inn on Décarie is now welcoming another exciting food option on-site: Pancho. Open ... Read more »

Burnt Out by the Pandemic, the Owners of Alice's Tea Cup Consider Selling Their Business

© Linda Rosier/Getty Images The original location of Alice’s Tea Cup at 102 West 73rd Street. Burnt out by the pandemic, the owners of Alice’s Tea Cup say they may ... Read more »

Two arrests in Nottingham amid nightclub spikings ‘epidemic' probes

© @mjtrimble/Pixabay nightclub221021v1a.jpg Two men have been arrested in connection with a spate of reported drink-spiking incidents involving needles in Nottingham. Nottinghamshire Police said the men, aged 18 and 19, ... Read more »

UK Government ‘should have followed Israel's lead to fight third Covid wave by ramping up booster jabs'

© Provided by The i The UK Government should have followed Israel’s lead to fight the third Covid wave by ramping up its booster jab programme much earlier, an expert ... Read more »

More than five million booster doses delivered in UK

© Joe Giddens People receive Covid-19 booster vaccinations at Midland House, Derby (Joe Giddens/PA) An estimated 5.3 million booster doses of Covid-19 vaccine have been delivered in the UK, new ... Read more »

Donnelly: Free contraception scheme for women aged 17-25 will begin in August 2022

© Alamy Stock Photo THE DEPARTMENT OF Health has confirmed that free contraception for young women will be made available in August, 2022.  Minister Stephen Donnelly said that it is ... Read more »

Who is Halyna Hutchins? Tributes paid to cinematographer shot by prop gun discharged by Alec Baldwin

© Getty Images 2018 Sundance Film Festival Official Kickoff Party Hosted By SundanceTV Tributes were today paid to director of photography Halyna Hutchins, who died after she was shot by ... Read more »

New York millionaire Robert Durst charged with 1982 murder of wife

© Myung J. Chun Robert Durst was recently sentenced to life in prison for murdering a confidante who prosecutors said helped him cover up Kathie Durst’s killing (Myung J Chung/Los ... Read more »

Club entry searches unlikely to be enough to protect women from injection spikings, says ex-detective

Cases of spiking by injection are difficult to police because of the “subterfuge and modus operandi of the attacker”, a former senior police officer has said. More thorough door searches ... Read more »

Husband who stabbed his wife to death in their Dublin home is jailed for life

A 39-year-old man who was found guilty of murdering his wife Anne Colomines in their Dublin home four years ago has been sentenced to life in prison. Renato Gehlen, a ... Read more »

A Renovated Inn With a Luxurious Southern Prix Fixe Arrives in Virginia's ‘Little Washington'

© Jennifer Chase Photography A vegetarian “breakfast for dinner” is one option on Blue Rock’s four-course, $99 prix fixe in Washington, Virginia. A former head chef at two Michelin-starred tasting ... Read more »

‘I've trained with Prince Harry, lost my legs in Helmand – now I'm on course to be a bobsleigh world champion'

© Andrew Crowley for The Telegraph Corie Mapp – Andrew Crowley for The Telegraph When Corie Mapp woke up in a hospital bed, two weeks after driving over a homemade ... Read more »

Dune REVIEW: Ambitious new adaptation

© Warner Bros Dune still The title on the screen for Denis Villeneuve’s ambitious new adaptation of Herbert’s dense (and some say unfilmable) sci-fi novel, reads Dune: Part One. Whether ... Read more »

Atlanta Is Getting Its First 24-Hour Automat Dispensing Dumplings

© Brooklyn Dumpling Shop The pastrami dumpling. Blame it on the meteoric rise in demand for even faster food during the pandemic, but Atlanta is getting its first 24-hour automat ... Read more »

This Barge Is the 'World's First' Floating Aging Cellar for Cognac and Other Spirits

© Provided by Food & Wine Maison Ferrand At its core, the aging process for alcoholic beverages is painfully simple: Just let it sit there and don’t drink it! But ... Read more »

China slams Biden's threat to defend Taiwan in event of war

© Copyright 2021 The Associated Press. All rights reserved US President Joe Biden at CNN Townhall on Thursday – Associated Press China reacted with anger after US president Joe Biden ... Read more »

Video: Moment senior Kinahan cartel associate Gary Vickery is arrested in Lanzarote

This is the moment Spanish police officers arrested a senior Kinahan cartel associate wanted for his role in a multi-million euro cocaine shipment network. Dublin man Gary Vickery (38) had ... Read more »

Myanmar junta re-arrests over 100 anti-coup protesters released in amnesty

© AP Myanmar’s junta has re-arrested more than 100 anti-coup protesters freed in a recent amnesty, according to a local monitoring group that tracks detentions and killings in the country.  ... Read more »

Fire chief cleared of fraud over £500 Land Rover auction sale

© Jacob King Stewart Edgar, 53, arriving at Birmingham Crown Court on the first day of his trial. (Jacob King/PA) A chief fire officer has been cleared of fraud after ... Read more »

Wetlands and restoring stretches of river to be used to stop catastrophic flooding in Harrow

© Oli Back Silk Stream along the border of Harrow and Barnet Harrow Council has been approved to build wetlands, restore stretches of river and form areas of natural drainage ... Read more »

'Dune' Director Denis Villeneuve Talks Sandworms And IMAX Screens

© Provided by CinemaBlend Dune director Denis Villeneuve in a shot from an interview on ReelBlend Dune (starring Timothée Chalamet, Rebecca Ferguson, Oscar Isaac, Zendaya) is finally here. Director Denis ... Read more »

Adele calls divorce her 'biggest ever risk'

© Bang Showbiz Adele Adele says her divorce from Simon Konecki was her “biggest risk”. The ‘Easy on Me’ hitmaker – who announced their breakup in April 2019 after a ... Read more »

Prince Philip 'would have urged the Queen to relax a bit' amid health issues

© Bang Showbiz Prince Philip and Queen Elizabeth Prince Philip would have urged Queen Elizabeth to “relax a bit” amid her health issues, according to royal experts. The British monarch ... Read more »

My London: Little Simz

© Adobe Little Simz Home is… North London. I grew up there. Where would you recommend for a first date? I’d go rock climbing. I think activities are fun as ... Read more »

One of NYC's Most Charming Cheese Shops Expires — and More Closings

© Robert Sietsema/Eater NY The “Green Machine” sandwich at Barnyard Cheese Shop had pesto, artichokes, goat cheese, spinach, and cheddar. More than one year after New York’s first indoor dining ... Read more »

Carrie Underwood can't stand her husband's collection of 'dead things on the walls'

© Bang Showbiz Mike Fisher and Carrie Underwood Carrie Underwood gets frustrated with her husband’s belongings cluttering up their home. The ‘Love Wins’ singer has revealed what really grinds her ... Read more »

A whole bunch of household essentials are about to get more expensive

© Drew Angerer/Getty Images Nestlé said that the price of coffee would likely go up next year. Drew Angerer/Getty Images Everyday products like toiletries, food, and coffee are about to ... Read more »

Two arrested in drink-spiking investigation

© PA Archive Drink spiking arrests Two men have been arrested on suspicion of conspiring to administer poison in connection with a spate of reported drink-spiking incidents involving needles in ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic