On that basis, at the request of the VCA, Heineken Vietnam issued an official and public notice requiring sales staff across the country to strictly comply with competition laws and regulations. Company internal treatment in all business activities.Heineken Vietnam has officially and publicly announced the sales staff’s strict compliance with competition laws. Photo: Chi Hung.
“The application of a policy to require distributors and retailers to restrict the distribution of products of other enterprises will affect the freedom of business of distributors and restrict the right of consumers to choose products,” said the Department of Agriculture and Rural Development.
Therefore, in order to maintain a healthy and equal competitive environment, ensuring the rights of consumers, the Department recommends that enterprises in the field of beer production and business strictly comply with the law on competition, conduct a review and eliminate business policies showing signs of violation of the law on competition and protection of consumer rights.
Earlier, as reflected by some agents with Zing, Heineken Vietnam’s sales staff asked them not to sell Saigon Chill beer, otherwise they would be cut off from several million to tens of millions of dong per month. This situation also took place at times when Sabeco launched other new beer products.
According to market research firm Euromonitor International, Vietnam is the third largest beer consumer in Asia after China and Japan. Beer sales in Vietnam rose 6.6% for six consecutive years, far exceeding the global growth rate of 0.2%. Beer accounts for 95% of the total alcohol consumption in Vietnam.
In 2019, the two big companies Sabeco and Heineken accounted for 39.6% and 33.5% of the market share in Vietnam, respectively. In which, Heineken has a stronger growth. The following businesses are Habeco (10.9%), Hue Brewery (4.2%) and Carslberg (2.7%).
Source: ndh.vn – Translated by fintel.vn