Hankook Tire boosts contributions to public welfare

Hankook Tire boosts contributions to public welfare

Hankook Tire staff donate a car to a community welfare center in Eunpyeong District in Seoul, on Sept. 29. Courtesy of Hankook Tire

By Kim Jae-heun

Hankook Tire & Technology (Hankook Tire) is undertaking various social contribution and donation projects to fulfill its corporate responsibility and live up to its reputation as a leading global tire maker.

Under the slogan of “Driving towards Happiness,” Hankook Tire is going beyond cash donations to utilize both its business capabilities and technology to reach out to local communities, including children.

Its “Vehicle Sharing” project provides small cars to some 50 social welfare organizations across the country that the tire maker selects every year. Since 2008, Hankook Tire has provided 627 vehicles nationwide during last 14 years. This year, in celebration of the 80th anniversary of its founding, Hankook Tire has donated 78 compact cars and two electric vehicles.

Its “Tire Sharing” project replaces the old tires of the vehicles used by social welfare organizations to ensure the safety of the children who use their facilities.

Since 2016, Hankook Tire has also been raising funds for a community housing project fund in conjunction with the charity group, Sharing for Future, to provide homes to the needy. It is the country’s first private sector-led funding project for social housing.

The social housing project was designed as a sustainable and expandable social contribution project to provide affordable houses to socially disadvantaged people. The funds for the project began at 3 billion won in 2016, and have now grown to 14.1 billion won in size.

In Dec. 2014, Hankook Tire established a charitable subsidiary called, “Korea Circle Partners,” to help disabled people. It provides opportunities for disabled people to become more self-reliant. Most of the employees there are visually or hearing impaired.

The disabled employees work as support staff at Hankook Tire’s administrative office as well as operate cafeterias and laundry services. The tire maker said that it will continue to improve the quality of the jobs offered to the disabled.

All of these efforts have paid off for Hankook Tire, which was included in the “Dow Jones Sustainability Indices World Index” for the fifth-consecutive year, and was the only Asian auto parts company to be part of the index in 2020.

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