On Sunday, the 49-year-old shared a fresh-faced selfie with her more than 7.5 million followers to promote the latest product released by her brand, Goop.
“It's finally here. Our Cloudberry Exfoliating Jelly Cleanser dropped on Goop today,” Paltrow captioned the post. “If you know me, you know I love a good exfoliator, which is why I am so excited to introduce this new addition to the GOOPGLOW family.”
According to the Oscar-winner, $28 USD exfoliating “soft jelly” cleanser “amps up your glow.”
“I wanted something that supports the results we get from major exfoliating treatments but is gentle enough to use every day,” the lifestyle mogul wrote. “The results are pretty fantastic. It makes a real difference in how my skin looks and feels day-to-day.”
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The star's post was met with praise from fans for going makeup-free and still “looking ageless.”
“Even without makeup, she's still looking ageless. And glowing!” one person commented. “I might have to actually order some of these goop products, because look at that skin! She looks so dewy and hydrated and soft. Love this for her.”
“Ma'am, your skin is flawless. Let me purchase this jelly real quick,” another Instagram user wrote.
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Despite having the confidence to share a fresh-faced selfie on social media, back in October 2021, the Goop founder admitted to People that, at times, she still struggles with her image and self-love as she ages.
Gwyneth Paltrow is sharing some of her favourite skincare products with fans. (Image via Getty Images)
“Unfortunately, we’re always looking at ourselves with a critical eye,” she said. “I would love to get to a place where I don’t do that anymore. I want to show up for myself in a more loving way, because it’s all going south from here! There’s nothing we can do about it.”
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