Great British Bake Off rich list exposes stars raking in £3K per Instagram post

The Great British Bake Off is set to return to screens with a brand new series, and now it’s been revealed which stars are making a mint from their stint on the show.

While some of the stars have made their money through book deals, others are being paid for their social media posts.

CasinoGrounds has analysed data from past Bake Off contestants’ Instagram profiles to determine who was the most influential following their time in the famous tent.

Taking top place as the most influential earner Bake-Off contestant of all time is Nadiya Hussain, winner of series six, with 816,000 Instagram followers and an expected average earning of £3,249 per sponsored post on Instagram.

© PA Nadiya Jamir Hussain
© BBC Nadiya Jamir Hussain

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Luton’s own Hussain has released recipe books, fronted multiple BBC cookery shows and appeared as a Loose Woman since her time in the tent, highlighting how much the public enjoyed her personality and what lead her to win the Bake Off trophy in 2015.

But who else makes the list?

Series one winner turned food columnist, Edd Kimber ranks as the second most influential baker from the series. Kimber has 387,000 Instagram followers who enjoy his posts and allow him to earn an average of £1,540 per sponsored post.

The third most influential contestant from the Great British Bake Off is series nine winner Rahul Mandal.

© Channel 4 Rahul Mandal

Despite having half the Instagram followers of Nadiya Hussain, Mandal can still expect to make four figures from sponsored posts, with an average of £1,330 per post, thanks to his 333,000 followers.

Kim-Joy Hewlett won the public over in 2018 due to her quirky style of baking – so much so, she has the fourth biggest Instagram presence of any Bake Off contestant, amassing 329,000 followers. This means that Kim-Joy can earn £1,312 per sponsored post on the social media platform.

© PA Candice Brown
© BBC/Love Productions/Mark Bourdillon Candice Brown

Candice Brown from North London, who won the Great British Bake-Off in 2016 takes fifth place as the most influential Bake-Off contestant.

Brown has a huge following of 262,000 Instagram followers meaning she can expect to earn £1,045 per sponsored post. Since finding fame in the tent, Brown has released cookbooks, appeared at food festivals and had a range of presenting jobs.

Despite not being in the top ten most influential list of Bake-Off contestants, series three winner John Whaite can earn an average £443.50 per sponsored post which is expected to rise due to his new venture on the dancefloor with Strictly Come Dancing this autumn.

Commenting on the research, a spokesperson from CasinoGrounds said: “The return of The Great British Bake Off is a welcome one and there is no doubt the British public will enjoy watching the new bakers.

“As the research has shown, fifty per cent of the top ten most influential contestants are previous winners, indicating that the further the new bakers get in the competition, the more profitable their journey becomes.”

Great British Bake Off starts tonight (September 21) at 8pm.

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