Google unveils teaser featuring Lizzo and powerful Real Tone technology on Pixel 6

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

Google unveils teaser featuring Lizzo and powerful Real Tone technology on Pixel 6
© File Photo File Photo

While people may agree that a picture is worth a thousand words, especially in the advertising world, what Google has in store for this year’s Super Bowl campaign flips the script on that thinking.

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

A thousand pictures are worth one word: Equitable.

The company is back in the Super Bowl commercial cosmos and looking to continue the type of cinematic storytelling that lasts long after the commercial break has ended, and the game is over.

Global Tech News Daily

It’s a stylistic formula that first had success 12 years ago, when the Super Bowl audience watched a string of questions get typed into a Google search bar, creating an emotional buildup in a mere 60 seconds. And it’s the exact blueprint that had a masterful follow-up a decade later, as 2020’s “Loretta” tugged at the collective heartstrings and left you applauding Google Assistant for such admirable note-taking.

In 2022, the tale moves from the keyboard to the camera, with the company focusing on Real Tone technology on the Pixel 6.

Global Tech News Daily

At the forefront of the story’s innovation is a collaborative effort with 17 professional image-makers who corrected a historically fractured camera technology element. That fix? Ensuring the company’s camera and imagery products work for everyone, prioritizing an inclusion effort that accurately captures the nuances of diverse skin tones, even more so those with darker skin.

“We have always been focused on elevating this step-change in the technology-that being Real Tone,” Daryl Butler, Vice President of Marketing, Devices and Systems at Google, explained.

Butler has been part of the team the entire process, spanning a few years now. He’s helped develop the concept from that possible elevated step-change to the Pixel 6 release last October and now, to the Super Bowl.

It’s a progression that he understands leads to “not only the biggest football game, but it might be arguably one of the biggest stages for brands-when it comes to storytelling.”

But those challenges don’t sound like something he minds, due mainly to the unique experiences of the team working to create the product-some who also happened to be the director and artists on the project.

Joshua Rissi, the director and a groundbreaking photographer, along with the artists Deun Ivory, Joyce Kim, Aundre Larrow, and Sam Robinson were handpicked, which Butler noted: “We know what we’re getting-from this director and some the supporting cast around him- is grounded in the product truth from its very inception.”

The only thing left then was to find the face among the faces, someone who personified that “image equity is something that should be taken into consideration at every turn.”

And one person came to the forefront.

“We looked through the myriad of talent out there-that all have very strong platforms-we really loved the timeliness and the timelessness of the platform that Lizzo is standing on. She is truly unapologetic. She invites the viewing world to come along with her on this journey of being unapologetic about being who we are as unique individuals.

“Once we saw those connections, she did too.”

“Camera technology has excluded people of color, especially those with darker skin tones for decades, which is why Google Pixel’s Real Tone campaign resonated with me. It’s so important for people to be able to be seen as their true self. I love that the Real Tone technology on Pixel 6 truly captures every person’s authentic self and accurately highlights the nuances of diverse skin tones.” – Lizzo

Watch Google’s Super Bowl Teaser:

News Related

OTHER NEWS

Power of the Dog leads the Oscars with twelve nominations

The SF epic dune received ten nominations. Then follow musical remake West Side Story and the coming of age drama Belfast, with seven nominations each. The Power of the Dog ... Read more »

Two Major Low-Cost U.S. Airlines Announce Merger Agreement

© TravelAwaits Low-cost carriers Spirit and Frontier Airlines could soon become one if a proposed merger is approved by federal antitrust regulators. The airlines announced plans Monday to merge in ... Read more »

JetBlue's 5 Days of Deals Celebrating the Airline's Birthday Continue with Theme Park Discounts

© Provided by Travel + Leisure Nik Oiko/SOPA Images/LightRocket via Getty Images There may be no better way for an airline to celebrate its birthday than with epic deals., and ... Read more »

Nathan Chen, Jessie Diggins, Eileen Gu make history; Shaun White, Chloe Kim on Wednesday

Tuesday featured historic performances by U.S. Olympians in the mountains and on the ice. On Wednesday, Shaun White begins his final competition. Read more »

Snowboarders Kummer, Kosir out of Olympics after isolation

ZHANGJIAKOU, China (AP) — Snowboarders Patrizia Kummer and Zan Kosir had something in common Tuesday in the Olympic parallel giant slalom race — an early exit. Something else, too: Both ... Read more »

COVID tests, red-eye flights and borrowed skates: Casey Dawson's crazy journey to the Beijing Olympics

BEIJING — The first flight of Casey Dawson’s crazy journey left Salt Lake City, Utah at around 8 a.m. local time Sunday. Which was around 10 a.m. in Atlanta, where ... Read more »

Mets bring back Old-Timers' Day - if there is a season

NEW YORK (AP) — The New York Mets are bringing back Old-Timers’ Day this year for the first time since 1994 — if there is a season. The team said ... Read more »

Jessie Diggins wins first-ever US Olympic medal in cross-country skiing individual sprint

Jessie Diggins (USA) celebrates winning the bronze medal in the Women’s Cross-Country Skiing Freestyle Sprint during the Beijing 2022 Olympic Winter Games at Zhangjiakou Cross-Country Centre, Feb 8, 2022. Jessie ... Read more »

Kristen Bell Says Her and Dax Shepard's Daughters Sleep in the Same Room as Them

© Stefanie Keenan/Getty Images for Baby2Baby Kristen Bell and Dax Shepard aren’t afraid to get candid about their home life. In a new episode of Shepard’s Armchair Expert podcast, the ... Read more »

'Power of the Dog' tops Oscar noms with 12; 'Dune' nabs 10

© Provided by Associated Press This image released by Netflix shows Benedict Cumberbatch, left, and Jesse Plemons in a scene from “The Power of the Dog.” (Kirsty Griffin/Netflix via AP) ... Read more »

Adele up for trophies and set to perform at UK's Brit Awards

The Associated PressFILE – Adele performs “Hello” at the 59th annual Grammy Awards in Los Angeles, Feb. 12, 2017. Adele is set to make a return to live performance at ... Read more »

Cancer: Your daily horoscope - February 08

© Astrofame Cancer Today Your feelings may surprise you today. You may discover that emotional breakthroughs are possible when you really focus on the true cause of your feelings. Let ... Read more »

Henegar's 'First Date' a relatable, musical romantic comedy

© Getty Images/iStockphoto Will it be a love match or a total disaster? The Henegar Center’s musical “First Date” offers a relatable look at the awkwardness of blind dates. The ... Read more »

Zac Brown Band To Play Grandstand At 2022 Minnesota State Fair

MINNEAPOLIS (WCCO) — The Minnesota State Fair has announced its first Grandstand concert for 2022. The Zac Brown Band will bring its Out In The Middle tour to the fair ... Read more »

'Mayor of Southtown' fires up inspiration for San Antonio artist

© Provided by mySA “Mayor of Southtown” candles by Gary Sweeney  “He’s definitely on the Mount Rushmore of quirky characters in San Antonio,” says artist Gary Sweeney, a character in ... Read more »

Here are 20 Oscar winners and nominees from past years you can stream right now

© Patti Perret Viggo Mortensen, left, and Mahershala Ali in a scene from “Green Book.” The film won Best Picture in 2018. Nominations for the 94th Academy Awards were announced ... Read more »

Brockhampton, O2 Academy Brixton, review: The best boy band since One Direction went out on a high

© Provided by The i Dom McLennon and Kevin Abstract of Brockhampton at O2 Academy Brixton (Photo: Burak Cingi/Redferns) Brockhampton have never been a group that’s bothered with nostalgia. Ever ... Read more »

Burkina prosecutors seek 30 years for ex-leader Compaore over Sankara murder

© DANIEL LAINE A hit squad gunned down revolutionary leader Thomas Sankara, left, along with 12 colleagues on October 15, 1987 Military prosecutors in Burkina Faso Tuesday requested 30 years ... Read more »

Skateboarder and social media star Josh Neuman, 22, dies in Iceland plane crash

© Provided by The Guardian Photograph: Chris Helgren/Reuters The 22-year-old skateboarder and rising social media star Josh Neuman was killed in a plane crash in Iceland along with the pilot ... Read more »

Oscars 2022: Watch nominations announced

The Power Of The Dog, with a cast headed up by Cumberbatch, leads the nominations with 12, with the likes of Kodi Smit-McPhee and Kirsten Dunst being up in the supporting actor categories, while Jane Campion is nominated for best director. Read more »

EXCLUSIVE: Splash Beverage Inks Distribution Agreement With Anheuser-Busch Distributor Heimark Distributing For TapouT

© Provided by Benzinga Splash Beverage Group Inc (NYSE: SBEV) has signed a distribution agreement with Heimark Distributing. What Happened: Heimark Distributing has agreed to distribute TapouT through the key Southern California ... Read more »

Intensive insulin therapy: Tight blood sugar control

If you have type 1 diabetes — and in some cases if you have type 2 diabetes — intensive insulin therapy may improve your long-term health. Insulin therapy can take ... Read more »

4 Surprising Ways You Could Lose Some of Your Social Security Benefits

If you’re counting on Social Security to help you make ends meet as a retiree, the last thing you want is for any of this retirement income to disappear. Social ... Read more »

Tilray Consolidates Its Portfolio Of Brands & Products Into Tilray Medical

© Provided by Benzinga Tilray Brands, Inc. (NASDAQ: TLRY) (TSX:TLRY) announced the launch of Tilray Medical, a global medical platform that consolidates the its medical cannabis brands under one strategy, ... Read more »

Jodie Sweetin Shares What Bob Saget Taught Her About Coping with Death and Loss

© Provided by People Eric Charbonneau/Shutterstock Bob Saget and Jodie Sweetin in 2015 Jodie Sweetin is reflecting on what her TV dad Bob Saget taught her about coping with loss. ... Read more »

Marquette vs. UConn prediction, odds, line: 2022 college basketball picks, Feb. 8 best bets from proven model

© Provided by CBS Sports Mar 20, 2019; Salt Lake City, UT, USA; General overall view of a basketball approaching the rim and net before the first round of the ... Read more »

Oscar 2022 nominations list in full

Oscar nominations for the 94th Academy Awards have been unveiled ahead of this year’s ceremony. Netflix’s The Power of the Dog leads the way with 12 nominations, including Actor in ... Read more »

In Reshaping the Rules, Have We Written Devin Hester—or Future Hesters—Out of Football?

On Hester, the Hall of Fame and the state of the NFL return game. Devin Hester’s preternatural ability as a return man was evident long before anyone ever actually kicked ... Read more »

Win A Chevy II Nova With More Entries As A Motorious Reader

Get more entries to win now! A small automobile built by General Motors, the Chevrolet Chevy II/Nova was produced through five different generations from 1962 through 1979, and again with ... Read more »

Harvey Elliott scores beauty, Diaz dazzles as Liverpool reach last 16 (video)

Harvey Elliott returned from his horrendous ankle injury with a bang, as the teenager scored his first Liverpool goal and Jurgen Klopp’s side eased into the last 16 of the ... Read more »

2022 NFL Draft Big Board & Rankings: Defensive Linemen

© Photo by Mark Brown/Getty Images We’re back! The BTSC Big Board crew has returned for a second consecutive season! Between now and April, numerous BTSC draft analysts will give ... Read more »

Vikings want to interview Aubrey Pleasant for defensive coordinator

The Vikings have to wait until after the Super Bowl to finalize a deal making Rams offensive coordinator Kevin O’Connell their next head coach, but the work of putting together ... Read more »

Five things to watch this February, from Euphoria to Yellowjackets

Seemingly endless streaming services – not to mention our regular, good old-fashioned channels – are offering an inexhaustible amount of great TV these days. The choice can be overwhelming. So, ... Read more »

From Spencer to Licorice Pizza: why are women suddenly running on film?

© Provided by The Guardian Photograph: Kasper Tuxen/AP There is a moment in Spencer, Pablo Larraín’s imagining of an ill-fated weekend at Sandringham for Diana, Princess of Wales (Kristen Stewart), ... Read more »

Selena Gomez And Coldplay's ‘Let Somebody Go’ Music Video Is Heartbreaking And Trippy

How Selena Gomez Went From Disney Star to Pop Sensation See more videos What to watch next Kourtney Kardashian and Scott Disick’s Complicated Relationship The “Keeping Up With The Kardashians” ... Read more »

Dancing on Ice's Rachel Stevens "open" to possibility of S Club 7 reunion

Dancing on Ice competitor Rachel Stevens will “always be open” to another S Club 7 reunion. Alongside Tina Barrett, Paul Cattermole, Jo O’Meara, Hannah Spearritt, Bradley McIntosh and Jon Lee, ... Read more »

Oscars 2022: Dune, West Side Story and The Power Of The Dog - all the nominees for this year's Academy Awards

Dune, West Side Story and The Power Of The Dog are among the films up for Oscars in 2022, while Benedict Cumberbatch, Dame Judi Dench and Olivia Colman are among the acting nominees. Scroll through to see the shortlists for all the categories. Read more »

VPRO withdraws music series after misconduct allegations

The VPRO is going to start the music documentary series Villa da Musica not broadcast on NPO 2 Extra. The broadcaster has decided this after a tweet sent on Tuesday ... Read more »

Oscar nominations: 'The Power of the Dog' leads pack with 12 nominations

The nine other best picture contenders include “Belfast,” "Dune" and “West Side Story.” Read more »

How to end the voting wars once and for all

© The Hill How to end the voting wars once and for all January was an intense month in the ongoing voting wars between the two major parties. Even the ... Read more »