TikToker Hannah Williams, 27, who shot to fame asking strangers how much they earn reveals the HUGE amount she made last year after millions tuned in to watch her clips

Hannah Williams, 27, and her husband James Daniels, a videographer, brought in $1 million in 2023 by asking strangers how much they earn Brand partnerships constitutes a significant portion of the $1,043,740 she made  Williams founded Salary Transparent Street to advocate for pay transparency 

A 27-year-old TikToker who shot to fame by asking strangers on the street how much they earn just revealed the huge amount she made last year.

Hannah Williams and her husband James Daniels, a videographer, brought in a staggering $1 million in 2023 by asking strangers what they do for a living and how much they earn.

In a recent video she posted on TikTok, Instagram, and other social media platforms, the couple shared the breakdown of their income sources.

The content creator revealed the most money they have earned under the name Salary Transparent Street, a social media brand, was from partnerships and ads.

She added that out of the total revenue of $1 million she earned last year, she and her husband only received salaries of $125,000 and $65,000, respectively.

Hannah Williams, 27, and her husband, James Daniels, shot to fame by asking strangers on the street how much they earn and revealed the huge amount they made last year

The couple brought in a staggering $1 million in 2023 by asking strangers what they do for a living and how much they earn

The content creator revealed the most money they have earned under the name Salary Transparent Street, a social media brand, was from partnerships and ads

Williams, a graduate of Northern Virginia Community College and Georgetown University, quit her job as a data analyst that paid $115,000 a year to work full time on her social media brand Salary Transparent Street in 2022.

The 27-year-old confessed she and her husband were reluctant to quit their jobs: ‘He was supposed to quit with me, but we were a little hesitant.’

‘It really was such a drastic change, so we were like, “Let’s wait a little longer.” Then a few weeks after that, it was a no-brainer. We loved what we were doing. We wanted to do more of it.’

She founded the platform to encourage people to talk openly about their jobs and advocate for more pay transparency, she said.

‘If the Great Resignation has taught us anything, it is that there is power in numbers,’ she explained in a 2022 interview with the Washington Post.

‘When workers are empowered, they can actually influence change. I figured, what better way to get open salaries out there on the Internet than by asking strangers on the street?’

But she did not expect the overwhelming reactions from social media users: ‘I thought that it was going to be successful, but I had no idea it would go as viral as it did.’

Williams, a graduate of Northern Virginia Community College and Georgetown University, quit her job as a data analyst that paid $115,000 a year to work full time on her social media brand Salary Transparent Street in 2022

She founded the platform to encourage people to talk openly about their jobs and advocate for more pay transparency, she said

The 27-year-old confessed she and her husband were reluctant to quit their jobs: ‘He was supposed to quit with me, but we were a little hesitant’

After two years, Williams has accumulated more than around 2.7 million subscribers, who tune in to watch her clips showing people talking about their pay publicly on the streets.

‘Like 80-ish,’ a woman who works in vendor management said. ‘It’s a good starting job out of school. I can afford my life, but I think there could be a little bit extra in there.’

A man said: ‘I’m a recruiting consultant at a media company in the D.C. area. I make upward of $120,000-plus.’

‘I’m a registered nurse in Florida,’ another person shared in a video, ‘I make $80,000 a year.’

Williams also interviewed people in finance and software engineering, who earned some of the highest salaries she heard in 2023.

A woman who works in healthcare technology said on the street of Denver, Colorado, said: ‘I do… artificial intelligence and machine learning. I make around $230,000.’

Vivian Tu, a finance creator who lives in New York City, said: ‘Last year, I paid myself a salary of roughly around $300,000, but my business made about $3.2 million.’

Williams also interviewed people in finance and software engineering, who earned some of the highest salaries she heard in 2023

After two years, Williams has accumulated more than around 2.7 million subscribers, who tune in to watch her clips showing people talking about their pay publicly on the streets

Vivian Tu, a finance creator who lives in New York City, said: ‘Last year I paid myself a salary of roughly around $300,000, but my business mad about $3.2 million’

In one of the recent videos Williams made, she and Daniels sat down and revealed their own earning in 2023.

‘The reason that we decided to share how much we made is because we can’t just talk the talk, we have to walk the walk,’ Williams told the Washington Post.

‘One of the most common questions we get from our community in the comments section is, “How much do you make?” And I think that’s a fair question.’

Through brand partnerships, Williams brought in $1,012,329, constituting a significant portion of the $1,043,740 she made last year.

‘Sometimes our partnerships with one brand are worth six figures, and that’s because we are working with them for the entire year,’ Williams explained in the video.

‘Having a viral video doesn’t make you a millionaire,’ she said. ‘We learned that very quickly.

‘But having the passion and the idea of building a business behind a social media page will generate a lot of revenue from brand deals,’ she added.

She and Daniels have made hundreds of videos that have received nearly a billion views, and also built a website that features pay data and resources for job seekers.

She said: ‘We have to look at this like as a business but also consider impact. It’s really not just about viral videos. It’s what can we do with this information to make sure it’s not just lost in the interwebs? How do we have impact?’