Emotional Jackiey Budden proudly watches grandson Bobby Brazier lift the glitterball trophy on the Strictly tour in Newcastle after being banned from attending BBC final amid feud

Jackiey Budden appeared overcome with emotion as she watched grandson Bobby Brazier lift the glitterball trophy during the Strictly tour in Newcastle on Thursday.

Jade Goody’s mum, 66, was banned from attending the BBC dancing show’s final, where Bobby was pipped to the post by Ellie Leach, amid her ongoing feud with his father Jeff Brazier.

Jackiey was in high spirits as she arrived at the Utilita Stadium alone, before being spotted wiping away tears as she sat in the crowded audience.

Travelling from her home Bermondsey, London, she wrapped up in a faux fur jacket  and even brought along her own ten points paddle board.

Jackiey later got to her feet as she applauded and waved wildly at the stage following her grandson’s performance.

Jackiey Budden appeared overcome with emotion as she watched grandson Bobby Brazier lift the glitterball trophy during the Strictly tour in Newcastle on Thursday

Jade Goody ‘s mum, 66, was banned from attending the BBC dancing show’s final, where Bobby was pipped to the post by Ellie Leach , amid her o ngoing feud with his father Jeff Brazier (Bobby pictured with pro partner Dianne Buswell)

Jackiey was in high spirits as she arrived at the Utilita Stadium alone, before being spotted wiping away tears as she sat in the crowded audience

Speaking following Bobby’s appearance in Strictly’s December final she said: ‘I’m very, very proud of Bobby. He is doing amazing.

‘It’s great to see. I watch as a very proud nan. It’s wonderful. Of course I am pleased he is doing well.’

But commenting on her ongoing feud with his father Jeff, she told MailOnline he has been a ‘c**k for f****** nine years’.

Jackiey’s daughter Jade shot to fame on the third series of the hit show but tragically died from cancer in 2009 aged just 27.

She was the first reality star to become a millionaire and amassed a £3million business empire, taking in books, perfume and exercise videos.

But despite her family’s fame and success – she still lives in a ground-floor flat in an area locals say is blighted by gangs and drug dealers.

But while Bobby grew up in a £1.2million stylish home with his family in Essex, within a mile of Jackiey’s estate, 381 crimes were recorded in September – around 12 a day, according to data.

That includes 68 violent or sexual offences, 15 robberies, 90 anti-social behaviour crimes and 28 burglaries, among many others.

Later in the show held her head in her hands

Jackiey later got to her feet as she applauded and waved wildly at the stage following her grandson’s performance

Travelling from her home Bermondsey, London, she wrapped up in a faux fur jacket and even brought along her own ten points paddle board

She appeared incredibly excited before taking her seat in the arena

She caught the eye with her pink dyed hair and quirky orange specs

Judge Craig Revel Horwood (R) announced Bobby and Dianne the winner

Bobby was only five when Jade, who rose to fame on Big Brother in 2002, died of cervical cancer on Mother’s Day in March 2009 (pictured in 2006)

The figure was 359 in August, while in September of last year it was 277.

Residents in the same block as Jackiey, described it being riddled with crime issues.

One said: ‘There’s drug-dealing everywhere. It’s open. People get attacked and robbed.

‘It has got worse in recent years. I feel sorry for Jackiey that she still lives here.’

Another, who said he was too frightened to give his name, said: ‘I don’t go out here after night.

‘I know that women only tend to go out in groups. They’re terrified.’

While Jackiey remains on good terms with grandsons Bobby and his younger brother Freddie, 19, she is embroiled in a bitter feud with their father Jeff Brazier, 44,

In September, she secretly got tickets to the National Television Awards to watch Bobby get a Rising Star gong for playing Freddie Slater in EastEnders.

She  also enjoyed a drink as she watched her grandson take to the stage alongside other Strictly stars

She was on her feet dancing and singing along to the music

Members of the audience couldn’t help but spot her

She couldn’t wipe the huge smile off her face

Speaking following Bobby’s appearance in Strictly’s December final she said: ‘I’m very, very proud of Bobby. He is doing amazing’.

Jackiey sat alone as she waited for the show to start

She enjoyed a perfect view of the stage

Bobby and Dianne were crowed Thursday’s winners by the judges and audience

Other celebs on the tour include Layton Williams, Angela Rippon and series winner Ellie Leach

During his Strictly stint Bobby performed a dance in tribute to Jade  with his professional partner Dianne (pictured)

There she was recorded branding Jeff a ‘c***’.

Jackiey addressed the row with Jeff Brazier when speaking to MailOnline, she said: ‘When I came out for the NTA Awards, I’m loud and it’s the drink and someone went ‘oh I bet you’re really proud’ and ‘how do you get on with Jeff Brazier’ and I said “he’s a c**k”.

‘Next minute I’m on the internet and all over the papers. As I came out of the O2, someone overheard me say it, so they sold the story.’

When asked if she said it and why, Jackiey fumed: ‘Of course I said it. I haven’t got a problem with (calling him that).

‘He’s been a c**k for f****** nine years.

‘Bobby doesn’t need that stress on his head. He’s my grandson.’

In 2021, Bobby confirmed in an Instagram video that he was back in contact with his nan after losing touch.

He said: ‘I didn’t see her for ages – for way too long – but I went to see her twice recently.

‘And honestly if there’s one woman you shouldn’t underestimate it’s my nan.

‘Honestly, she’s like a wizard! It’s nuts.’

Jeff and Bobby pictured together in December