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The evolution of IPL viewership: From television to digital dominance

22/04/2024

the evolution of ipl viewership: from television to digital dominance

The IPL is leading the way in the future of sports entertainment.

The Indian Premier League (IPL) isn’t just cricket anymore, it’s a global phenomenon! Here’s why:

Cricket Craze Goes Digital: Forget boundaries, the IPL is breaking them all! The rise of digital platforms has supercharged viewership, bringing the electrifying atmosphere of the IPL to fans everywhere.

Double the Fun, Double the Fans:

The exciting combination of television and digital broadcasts has skyrocketed the IPL’s reach. Now, fans can catch every boundary, every six, and every nail-biting moment, no matter where they are in the world.

Engagement Evolved: It’s not just about watching anymore! Digital platforms have created a whole new way to experience the IPL. Fans can interact, share their passion, and feel closer to the action than ever before.

The IPL is leading the way in the future of sports entertainment. This dynamic blend of television and digital platforms has redefined how fans experience the game, making the IPL a truly global cricket celebration!

TV Viewership Milestones

Record-breaking Achievement:

According to BARC data, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of IPL 2024, garnering 18,800 crore minutes of total watch-time on TV.

Sustained Growth: The TV viewership for the IPL saw a 15% growth in watch time compared to the 2023 edition, with the TVR witnessing a commendable 17% surge.

Inclusive Features: The integration of Indian Sign Language Feed and AI technology in the Tata IPL 2024 broadcasts garnered widespread acclaim, fostering a more inclusive viewing experience and attracting a wider audience.

Digital Impact and Growth

JioCinema Scores Big: The official IPL streamer, JioCinema, smashed viewership records with over 11.3 crore viewers logging in on opening day, a 51% increase compared to the previous season

Digital Domination: This digital success story doesn’t stop there. Jio Cinema boasted over 59 crore video views and a staggering 660 crore minutes of watch time, showcasing the platform’s high engagement

Democratizing Cricket: JioCinema’s accessibility has revolutionized cricket viewership. The shift to digital platforms has opened the IPL to fans in smaller towns and rural areas, previously limited by cable or satellite access. This marks a significant step towards democratizing access to the league

The Digital Revolution

Strategic Shift: Viacom18’s JioCinema’s decision to offer free streaming of the IPL catalyzed a monumental shift towards digital sports viewing, amplifying the league’s digital footprint and setting the stage for unprecedented digital engagement.

Commercial Implications: The surge in digital viewership is anticipated to have far-reaching implications, influencing everything from audience reach to ad rates, compelling advertisers to recalibrate strategies based on evolving viewership trends.

Future Outlook

Digital IPL Dominates: The IPL’s digital debut is a game-changer. Experts predict sustained growth in online viewership and commercial appeal. JioCinema’s cutting-edge features (4K video, multi-cam, regional commentary) are driving engagement, reflecting how fans consume sports digitally. The blend of TV and digital has redefined viewership, expanding accessibility and engagement. As the IPL ascends, its digital evolution cements its enduring appeal across platforms

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