Finally, Love, Bonito's first brick-and-mortar store in PH

Fashion-savvy Filipinas have been raving about Singapore’s women’s wear brand, Love, Bonito since it started shipping to the Philippines five years ago.

With sizes and cuts perfect for the Southeast Asian women, materials that are perfect for the region’s hot and humid weather, and designs that just get what women need from their clothes — pockets in dresses, bloat-friendly tops, among other thoughtful design features — it’s no surprise Love, Bonito is a hit among Filipinas.

Finally, Love, Bonito’s first brick-and-mortar store in PH

Love, Bonito has become the go-to label of Filipinas for versatile and timeless items that they don’t mind waiting a little more and spending a little extra on shipping.

This love for the brand did not go unnoticed. Over the years, Love, Bonito also set up pop-up stores and showrooms in the capital to the delight of its Filipina patrons.

One can only imagine the delight of the brand’s loyal fans when it announced earlier this year that it will finally open a brick-and-mortar store in the Philippines.

During the latest visit of Love, Bonito co-founder Rachel Lim and Chief Executive Officer Dione Song to the country, more details about the first store have been revealed.

Love, Bonito will open in the third quarter of the year at Greenbelt 3, Makati City. Additionally, the store will feature the brand’s newly-unveiled identity and revamped assortment strategy following its recent rebranding.

“Throughout these years, we’ve cherished every connection made through events and collaborations, feeling deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events,” Lim

The much-anticipated first physical store in Manila will provide a space to hold community events, and include innovative features such as the electronic queueing system, dubbed to be the first within the fashion industry in the Philippines.

“The Philippines remains one of our fastest-growing markets, with a constant double digit year-on-year growth since 2019,” Song revealed.

“Unlike traditional retailers, Love, Bonito started out as a digitally-native brand, but over the years have grown to understand the importance of being physically present where our community is. The pop-ups and showrooms we’ve done locally gave us much insight into our local customer base as well as the mall culture. With this, we’re thrilled to open our first store in a few months,” she finally added.

While waiting for the store to open, customers from the Philippines can continue to shop Love, Bonito through its Philippines website.

Following the brand’s recent assortment revamp, the first capsule collection launched complement the brand’s core Signatures and Staples lines.

This May, the capsule collection takes inspiration from ancient Chinese philosophy yin-yang. Embracing the interconnectedness of complementary contrasts, this collection is a juxtaposition of looks where masculine meets feminine, and where dark blends with light. The beauty of the collection is encapsulated in its versatility to suit multiple occasions.

Love, Bonito’s capsule collection is now live on the website and available for shipping to 20 countries worldwide (a free shipping threshold applies).