Farfetch Is Launching Its Own Fashion Brand, Shop It Now

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© Photo: Courtesy of Farfetch

For fashion fans on the hunt for far-flung designers or hard-to-find pieces, Farfetch has been a go-to since it was founded in 2007 by the Portuguese business mogul José Neves. The e-tailer stocks goods from various boutiques big and small in over 50 different countries—where you might find anything from a rare vintage Galliano-era saddle bag to a current season can’t-find-anywhere-else Balmain runway dress. But now, Farfetch is stepping out with its very own in-house fashion brand.

Dubbed ‘There Was One‘ the line takes inspiration from elevated classics and includes tailored blazers, soft slip dresses, denim jackets, and zippered leggings, and draws from the platform’s data-driven insights on what customers are actively searching for on Farfetch. “‘You always have people looking for a great jacket,” says Holli Rogers, chief brand officer of Farfetch. “Or a great piece of knitwear; the perfect t-shirt. Those things that come up quite consistently.” In the hands for There Was One, an everyday button-down becomes a bit more oversized and is rendered in organic silk. A long-length spaghetti-strap slip dress comes with a dramatic square-shaped neckline and is floor-length. A ribbed-knit polo-collar shirt dress is slit at the elbows and elegantly flares out around the wrists, for example.

“Through the course of the pandemic, having insights, really seeing trends globally and understanding what the consumers are wanting and gravitating to, we were watching these consumer trends shift a bit away from ‘fashion fashion’ and more into investment dressing,” says Rogers. “They were not just buying loungewear per se, but buying things that they felt like they could just add to their wardrobe, staples that they could have in perpetuity.” So, the platform devised the label in partnership with New Guards Group, which it acquired in 2019 for $675 million and now includes Off-White, Heron Preston, Opening Ceremony, and Palm Angels.

For now, There Was One will be operating on a drop-basis, with new merchandise out every few months, sold exclusively on Farfetch. And as for the prices, they range from less than $100 for a cotton tank to over $1,000 for leather jackets and higher for other pieces in the future. “We want to understand what sells and what we can shift based on customer feedback we have, and how we can parlay that and evolve the collection,” adds Rogers.

For a platform that seems to prioritize sustainability, as one of the earliest adopters of secondhand e-commerce on its website, it makes sense too that the new line of basics goes just a little bit beyond basics when it comes to an eco-friendly approach. Items from the collection are made of conscious and certified materials, delivered in minimal packaging that’s recyclable and compostable. “If you’re bringing a new brand out into the world, you want to be as thoughtful about that launch as possible,” adds Rogers.

Day dresses are made of ENZING™ ECOVERO™ viscose, which is produced from wood and pulp derived from responsibly managed forests and certified to come from sustainable sources. Elsewhere, quilted jackets are constructed of certified recycled nylon and treated with a PFC-free water repellent coating.

For the occasion, the brand collaborated with some of its favorite names in fashion, pairing them each with a cultural muse of their choice. Led by editor and curator Penny Martin, Karen Binns, Ellie Grace Cumming, and Emilie Kareh styled musician Honey Dijon, designer Rym Beydoun, musician and composer Lucinda Chua, who were then photographed by German fashion photographer Katja Rahlwes.

“When we were reviewing the collection and really honing in on what it would be, we realized it’s not trend-driven,” says Rogers. “Part of the conversation was what and who embodies style, and how do you make it your own style and mix it back with other classic things?” The result? There Was One’s brand new take on basics.

© Provided by Vogue

There Was One contrast-trim satin flared long dress

$745.00, FARFETCH

© Provided by Vogue

There Was One peak-lapel double-breasted long coat

$1400.00, FARFETCH

© Provided by Vogue

There Was One poplin mid-length shirtdress

$695.00, FARFETCH

© Provided by Vogue

There Was One stonewashed denim jacket

$535.00, FARFETCH

© Provided by Vogue

There Was One contrast-trim midi flared skirt

$350.00, FARFETCH

© Provided by Vogue

There Was One high-waisted flared-leg trousers

$535.00, FARFETCH

© Provided by Vogue

There Was One quilted snap-fastening cropped jacket

$695.00, FARFETCH

© Provided by Vogue

There Was One ribbed-knit polo-collar shirt dress

$675.00, FARFETCH

© Provided by Vogue

There Was One high-waisted press-crease denim jeans

$420.00, FARFETCH

© Provided by Vogue

There Was One round-neck sleeveless tank top

$90.00, FARFETCH

© Provided by Vogue

There Was One contrast-trim midi flared skirt

$350.00, FARFETCH

© Provided by Vogue

There Was One ribbed jersey tank midi-dress

$375.00, FARFETCH

Watch Now: Vogue Videos.

Gallery: Fans of Pernille Teisbæk and Mango Will Love Their New Collaboration—Shop It Here (Vogue)

Mango is selective with its collaborations, and the brand’s latest partnerships reflect this with collections designed by Sofía Sanchez de Betak, a.k.a. Chufy, and artist André Saraiva. Now, Mango returns with another marked collaboration—this time in tandem with Pernille Teisbæk, one of fashion’s first guard of mega-influencers.

“We’ve been discussing this design project for years,” Pernille Teisbæk tells Vogue. “Finally, the opportunity to move forward with the design collaboration came this year.” Teisbæk and Mango are no strangers to each other; in fact, they have worked together for six years on various projects (including Teisbæk’s appearance in Mango campaigns). Now, the duo has teamed up on an inaugural 20-piece capsule collection that is both modern and timeless, embracing Danish Teisbæk’s Scandinavian style—a coveted look that won the influencer a loyal following. “We mixed the Mediterranean style from Mango with my Scandinavian style, and it resulted in a very interesting combo. The Mango team really embraced the Scandi look,” says Teisbæk.

Teisbæk doesn’t believe in trends: “I believe in reinterpreting classics, reusing your wardrobe, and investing in long-lasting pieces,” she says. “I love working with contrasts and tonal layering. [The collection] is based on some of my all-time favorites and styles I love wearing the most.” The collection indeed features a bevy of smart wardrobe staples to have for years to come. The range is minimalist and modern and includes suiting separates, a carefully crafted white tee, high-waist denim, expertly tailored overcoats, and sleek bodysuits that can be worn day to night—all in neutral colorways. “I wanted to create strong single pieces that can be integrated in an existing wardrobe and reused for many seasons… I wanted it to be timeless, easy to wear, and long-lasting, so I worked to create a very wearable collection and styles that fit to most occasions.” says Teisbæk.

As for her favorite pieces? “I love the entire collection,” she says, noting that it’s hard to choose just one. “However, I love the cream or black suits that can be worn both separately with a pair of jeans or a basic T-shirt and together with a pair of sneakers and a tank top.” To Teisbæk, “it’s all about the styling.” She suggests to “always work with layering. It can make a basic wardrobe much more interesting. Have fun with the accessories—shoes, jewelry, and bags. It can upgrade a casual look.”

Here, shop Teisbæk and Mango’s new collection for an instant wardrobe upgrade.

Mango essential cotton T-shirt

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Mango oversized woolen blazer

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Mango structured wool blazer

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Mango pleat-detail wool pants

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Mango wool bomber jacket

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Mango 100% cotton shirt

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Mango oversized overshirt with pockets

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Mango cotton wide-leg pants

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Mango cut-out back body

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