Farewell, Facebook the company. Say hello to Meta.
Chief executive Mark Zuckerberg announced Thursday it is rebranding the company to Meta, with its apps including Facebook, Instagram and WhatsApp operating underneath.
Zuckerberg made the announcement during the company’s Connect conference streaming Thursday.
Zuckerberg said the shift better reflects the company’s broader vision, including its push toward an “embodied internet” called the metaverse.
“Our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today let alone the future,” said Zuckerberg.
Facebook said it is not changing its corporate structure.
Last week, tech site The Verge first reported the company was considering a rebranding in light of its focus on the metaverse.
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The rebranding of one of the world’s most powerful and best-known companies comes as Facebook is embroiled in crisis over a cache of documents leaked by former product manager Frances Haugen and provided to Congress.
A consortium of 17 U.S. news organizations, including USA TODAY, obtained the redacted versions of those documents that provide a rare glimpse inside the company.
Zuckerberg said earlier this week that the coverage of those documents has painted a “false picture” of the company.
This story is developing.Internet Explorer Channel Network