Dutch Bros. isn't just about the drinks, it's about the service, says CEO Christine Barone
So it all starts with how we grow. So we only grow as we’re ready to have people who are ready to go into these new markets and open new shops. So we have our operators that move from all over the country to our new markets to introduce Dutch Bros to to these new markets. They move into a new market. They introduce the brand. We bring our MOB, which is our group of trainers to a new market and they really light our stores up, turn it into a party and do such an incredible job in training new employees on all of our beverages and ourselves. Show and I wanted to ask you a question if long time ago, Home Depot wasn’t in New York, and then I was. This is when I was a hedge fund manager. They opened one in Elmont, Long Island. And I told Karen Kramer that when they opened in New York, you’re going to catch a double. When are you going to open in New York? Dutch Bros. All right. Well, we’re, we’re coming one day. But today we’re really focused on Florida. We’re focused on Texas, We’re focused on Tennessee and then starting to move up the East Coast. Don’t miss a second of Mad Money follow at Jim Cramer on X. Have a question? Tweet Kramer Hashtag Mad mentions. Send him an e-mail to [email protected] or give us a call at one 807. Four three, CNBC. Miss something? Head to madmoney.cnbc.com.