Detroit singing talent gets an old-school Motown experience as 'Amplify' competition airs

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

There were few ingredients more critical to Motown’s success than the system Berry Gordy dubbed artist development.

At the Detroit label’s eight-house headquarters on West Grand Boulevard, the company’s young talent was put through a finely tuned process long before getting unleashed into the whirlwind of touring, photo shoots, interviews and other duties. Artists were trained in singing, choreography, even the public poise taught by charm-school instructor Maxine Powell.

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

It’s an approach that has been purposefully revived by the Motown Museum as it devotes increasing energies to the program called Hitsville Next, established to find and nurture aspiring metro Detroit artists and entrepreneurs.

Hitsville Next’s latest fruits can be found in “Amplify: The Sound of Detroit,” a singing competition whose fourth edition was taped in November at Cliff Bell’s and airs at 7 p.m. Thursday on YouTube and Comcast Channel 900. (The show will then be available permanently on YouTube.)

Global Tech News Daily

The final round features 10 diverse singers putting their own spin on classic Motown songs for a panel of judges, with cash prizes, studio time and mentoring opportunities on the line. Sponsor Pepsi is also offering the grand prize winner a slate of performance opportunities, including festivals such as Arts, Beats & Eats and River Days.

The show that will be broadcast Thursday, hosted by WDIV-TV’s Evrod Cassimy, sports a wide-ranging lineup of local singers — from a 17-year-old high school student to a 32-year-old single mom.

Global Tech News Daily

Detroit singing talent gets an old-school Motown experience as 'Amplify' competition airs
© Motown Museum The 10 finalists for the latest edition of “Amplify.”

Their song selections and musical approaches are just as varied, including personalized and sometimes modernized takes on material such as the Jackson 5’s “Never Can Say Goodbye,” the Temptations’ “Get Ready” and Martha and the Vandellas’ “Heat Wave.” The program also features latter-day Motown songs by the likes of Boyz II Men, DeBarge and Teena Marie.

The judging panel comprised the Miracles’ Claudette Robinson — piped in from Los Angeles — along with artist manager Toya Hankins and producer-songwriter Che Pope, on hand at Cliff Bell’s.

But the 90-minute show viewers will see was just the culmination of a lengthy process that called on Motown’s tried-and-true artist-development philosophy.

Nearly 100 initial submissions were winnowed down to 52 semifinalists who were judged in virtual sessions and narrowed to 10 finalists.

Those 10 singers then embarked on two months of training and master classes, including weekly vocal coaching sessions. There were classes in entertainment law and artist branding, with tutoring from industry figures such as bassist Kern Brantley and veteran professional singers Cherri Black and Curtiss Boone.

On the day of the November taping, contestants got personal master-class time with singer Beth Griffith Manley (“The Voice”), along with bassist Nate Watts and singer-songwriter Keith John, both known for their long work with Stevie Wonder.

“Artist development was the cornerstone of Motown,” says Robin Terry, CEO and chairwoman of the Motown Museum. “That was the way Berry Gordy took raw talents and transformed them into superstars. So we were very intentional about creating experiences for these emerging singers that not only can help them advance their careers but help them evolve as artists.”

With “Amplify” and Hitsville Next, the museum has added new elements to the artist-development process, intended to help up-and-comers manage the modern showbiz landscape.

“What we’ve layered onto it is learning about the legal side of music-making. They’re talking to folks in the industry to help them better understand their pathways and how to navigate them,” Terry says. “That’s very deliberate. It’s what Hitsville Next as a community is about — better arming these artists on their career pathways.”

Hitsville Next is a key feature in the Motown Museum’s $55 million expansion project, and the program will be based in a newly renovated space adjacent to the main Hitsville, U.S.A., building. The latest phase of construction began in the fall, with work including an outdoor plaza that will be unveiled this summer with a community event.

“Seeing the way ‘Amplify’ has evolved, the level of talent, the level of the production — all of that is just positive growth,” Terry says. “And what it confirmed for us is that the months we poured into artist development for this emerging talent paid off. It made a difference. It showed up in their performances, their comfort levels and just their appreciation for the ‘Amplify’ experience.”

Launched in 2018 as a live event in front of audiences, the “Amplify” finals have been tweaked to accommodate the pandemic. In 2020, contestants were taped inside Motown’s Studio A, and the recent Cliff Bell’s edition included only contestants and staffers.

Terry foresees a post-pandemic “Amplify” that will carry on as a hybrid event, expanding its role as a broadcast program while welcoming back audiences.

As she assesses this year’s show, Terry says she’s proud that “Amplify” has taken on another distinctive trait of the old Motown days: a spirit of togetherness among those involved.

“Hitsville Next is all about creating a space, a community, for creatives — whether artistic or entrepreneurial — to tap into for support, collaboration and development,” Terry said. “One of the beautiful things we saw with the ‘Amplify’ contestants this year was they did exactly what we hoped: collaborating with each other, even after the competition, and leaning on each other for support. It’s that sense of community that harks back to Motown. It’s creating that authentic sense of community.”

Contact Detroit Free Press music writer Brian McCollum: 313-223-4450 or bmccollum@freepress.com.

‘Amplify: The Sound of Detroit’

Motown Museum singing competition

7 p.m. Thu.

Comcast Channel 900 and YouTube

This article originally appeared on Detroit Free Press: Detroit singing talent gets an old-school Motown experience as ‘Amplify’ competition airs

News Related

OTHER NEWS

Oscar nominations – LIVE: Hollywood prepares to find out which movies will battle for Academy Awards

© Getty Images Oscars-Bong-Joon-Ho.jpg LIVE – Updated at 10:01 Another year, another round of Oscar nominations. The Oscars 2022 will be taking place next month, but before then, there’s the ... Read more »

Power of the Dog leads the Oscars with twelve nominations

The SF epic dune received ten nominations. Then follow musical remake West Side Story and the coming of age drama Belfast, with seven nominations each. The Power of the Dog ... Read more »

Two Major Low-Cost U.S. Airlines Announce Merger Agreement

© TravelAwaits Low-cost carriers Spirit and Frontier Airlines could soon become one if a proposed merger is approved by federal antitrust regulators. The airlines announced plans Monday to merge in ... Read more »

JetBlue's 5 Days of Deals Celebrating the Airline's Birthday Continue with Theme Park Discounts

© Provided by Travel + Leisure Nik Oiko/SOPA Images/LightRocket via Getty Images There may be no better way for an airline to celebrate its birthday than with epic deals., and ... Read more »

Nathan Chen, Jessie Diggins, Eileen Gu make history; Shaun White, Chloe Kim on Wednesday

Tuesday featured historic performances by U.S. Olympians in the mountains and on the ice. On Wednesday, Shaun White begins his final competition. Read more »

Snowboarders Kummer, Kosir out of Olympics after isolation

ZHANGJIAKOU, China (AP) — Snowboarders Patrizia Kummer and Zan Kosir had something in common Tuesday in the Olympic parallel giant slalom race — an early exit. Something else, too: Both ... Read more »

COVID tests, red-eye flights and borrowed skates: Casey Dawson's crazy journey to the Beijing Olympics

BEIJING — The first flight of Casey Dawson’s crazy journey left Salt Lake City, Utah at around 8 a.m. local time Sunday. Which was around 10 a.m. in Atlanta, where ... Read more »

Mets bring back Old-Timers' Day - if there is a season

NEW YORK (AP) — The New York Mets are bringing back Old-Timers’ Day this year for the first time since 1994 — if there is a season. The team said ... Read more »

Jessie Diggins wins first-ever US Olympic medal in cross-country skiing individual sprint

Jessie Diggins (USA) celebrates winning the bronze medal in the Women’s Cross-Country Skiing Freestyle Sprint during the Beijing 2022 Olympic Winter Games at Zhangjiakou Cross-Country Centre, Feb 8, 2022. Jessie ... Read more »

Kristen Bell Says Her and Dax Shepard's Daughters Sleep in the Same Room as Them

© Stefanie Keenan/Getty Images for Baby2Baby Kristen Bell and Dax Shepard aren’t afraid to get candid about their home life. In a new episode of Shepard’s Armchair Expert podcast, the ... Read more »

'Power of the Dog' tops Oscar noms with 12; 'Dune' nabs 10

© Provided by Associated Press This image released by Netflix shows Benedict Cumberbatch, left, and Jesse Plemons in a scene from “The Power of the Dog.” (Kirsty Griffin/Netflix via AP) ... Read more »

Adele up for trophies and set to perform at UK's Brit Awards

The Associated PressFILE – Adele performs “Hello” at the 59th annual Grammy Awards in Los Angeles, Feb. 12, 2017. Adele is set to make a return to live performance at ... Read more »

Cancer: Your daily horoscope - February 08

© Astrofame Cancer Today Your feelings may surprise you today. You may discover that emotional breakthroughs are possible when you really focus on the true cause of your feelings. Let ... Read more »

Henegar's 'First Date' a relatable, musical romantic comedy

© Getty Images/iStockphoto Will it be a love match or a total disaster? The Henegar Center’s musical “First Date” offers a relatable look at the awkwardness of blind dates. The ... Read more »

Zac Brown Band To Play Grandstand At 2022 Minnesota State Fair

MINNEAPOLIS (WCCO) — The Minnesota State Fair has announced its first Grandstand concert for 2022. The Zac Brown Band will bring its Out In The Middle tour to the fair ... Read more »

'Mayor of Southtown' fires up inspiration for San Antonio artist

© Provided by mySA “Mayor of Southtown” candles by Gary Sweeney  “He’s definitely on the Mount Rushmore of quirky characters in San Antonio,” says artist Gary Sweeney, a character in ... Read more »

Here are 20 Oscar winners and nominees from past years you can stream right now

© Patti Perret Viggo Mortensen, left, and Mahershala Ali in a scene from “Green Book.” The film won Best Picture in 2018. Nominations for the 94th Academy Awards were announced ... Read more »

Brockhampton, O2 Academy Brixton, review: The best boy band since One Direction went out on a high

© Provided by The i Dom McLennon and Kevin Abstract of Brockhampton at O2 Academy Brixton (Photo: Burak Cingi/Redferns) Brockhampton have never been a group that’s bothered with nostalgia. Ever ... Read more »

Burkina prosecutors seek 30 years for ex-leader Compaore over Sankara murder

© DANIEL LAINE A hit squad gunned down revolutionary leader Thomas Sankara, left, along with 12 colleagues on October 15, 1987 Military prosecutors in Burkina Faso Tuesday requested 30 years ... Read more »

Skateboarder and social media star Josh Neuman, 22, dies in Iceland plane crash

© Provided by The Guardian Photograph: Chris Helgren/Reuters The 22-year-old skateboarder and rising social media star Josh Neuman was killed in a plane crash in Iceland along with the pilot ... Read more »

Oscars 2022: Watch nominations announced

The Power Of The Dog, with a cast headed up by Cumberbatch, leads the nominations with 12, with the likes of Kodi Smit-McPhee and Kirsten Dunst being up in the supporting actor categories, while Jane Campion is nominated for best director. Read more »

EXCLUSIVE: Splash Beverage Inks Distribution Agreement With Anheuser-Busch Distributor Heimark Distributing For TapouT

© Provided by Benzinga Splash Beverage Group Inc (NYSE: SBEV) has signed a distribution agreement with Heimark Distributing. What Happened: Heimark Distributing has agreed to distribute TapouT through the key Southern California ... Read more »

Intensive insulin therapy: Tight blood sugar control

If you have type 1 diabetes — and in some cases if you have type 2 diabetes — intensive insulin therapy may improve your long-term health. Insulin therapy can take ... Read more »

4 Surprising Ways You Could Lose Some of Your Social Security Benefits

If you’re counting on Social Security to help you make ends meet as a retiree, the last thing you want is for any of this retirement income to disappear. Social ... Read more »

Tilray Consolidates Its Portfolio Of Brands & Products Into Tilray Medical

© Provided by Benzinga Tilray Brands, Inc. (NASDAQ: TLRY) (TSX:TLRY) announced the launch of Tilray Medical, a global medical platform that consolidates the its medical cannabis brands under one strategy, ... Read more »

Jodie Sweetin Shares What Bob Saget Taught Her About Coping with Death and Loss

© Provided by People Eric Charbonneau/Shutterstock Bob Saget and Jodie Sweetin in 2015 Jodie Sweetin is reflecting on what her TV dad Bob Saget taught her about coping with loss. ... Read more »

Marquette vs. UConn prediction, odds, line: 2022 college basketball picks, Feb. 8 best bets from proven model

© Provided by CBS Sports Mar 20, 2019; Salt Lake City, UT, USA; General overall view of a basketball approaching the rim and net before the first round of the ... Read more »

Oscar 2022 nominations list in full

Oscar nominations for the 94th Academy Awards have been unveiled ahead of this year’s ceremony. Netflix’s The Power of the Dog leads the way with 12 nominations, including Actor in ... Read more »

In Reshaping the Rules, Have We Written Devin Hester—or Future Hesters—Out of Football?

On Hester, the Hall of Fame and the state of the NFL return game. Devin Hester’s preternatural ability as a return man was evident long before anyone ever actually kicked ... Read more »

Win A Chevy II Nova With More Entries As A Motorious Reader

Get more entries to win now! A small automobile built by General Motors, the Chevrolet Chevy II/Nova was produced through five different generations from 1962 through 1979, and again with ... Read more »

Harvey Elliott scores beauty, Diaz dazzles as Liverpool reach last 16 (video)

Harvey Elliott returned from his horrendous ankle injury with a bang, as the teenager scored his first Liverpool goal and Jurgen Klopp’s side eased into the last 16 of the ... Read more »

2022 NFL Draft Big Board & Rankings: Defensive Linemen

© Photo by Mark Brown/Getty Images We’re back! The BTSC Big Board crew has returned for a second consecutive season! Between now and April, numerous BTSC draft analysts will give ... Read more »

Vikings want to interview Aubrey Pleasant for defensive coordinator

The Vikings have to wait until after the Super Bowl to finalize a deal making Rams offensive coordinator Kevin O’Connell their next head coach, but the work of putting together ... Read more »

Five things to watch this February, from Euphoria to Yellowjackets

Seemingly endless streaming services – not to mention our regular, good old-fashioned channels – are offering an inexhaustible amount of great TV these days. The choice can be overwhelming. So, ... Read more »

From Spencer to Licorice Pizza: why are women suddenly running on film?

© Provided by The Guardian Photograph: Kasper Tuxen/AP There is a moment in Spencer, Pablo Larraín’s imagining of an ill-fated weekend at Sandringham for Diana, Princess of Wales (Kristen Stewart), ... Read more »

Selena Gomez And Coldplay's ‘Let Somebody Go’ Music Video Is Heartbreaking And Trippy

How Selena Gomez Went From Disney Star to Pop Sensation See more videos What to watch next Kourtney Kardashian and Scott Disick’s Complicated Relationship The “Keeping Up With The Kardashians” ... Read more »

Dancing on Ice's Rachel Stevens "open" to possibility of S Club 7 reunion

Dancing on Ice competitor Rachel Stevens will “always be open” to another S Club 7 reunion. Alongside Tina Barrett, Paul Cattermole, Jo O’Meara, Hannah Spearritt, Bradley McIntosh and Jon Lee, ... Read more »

Oscars 2022: Dune, West Side Story and The Power Of The Dog - all the nominees for this year's Academy Awards

Dune, West Side Story and The Power Of The Dog are among the films up for Oscars in 2022, while Benedict Cumberbatch, Dame Judi Dench and Olivia Colman are among the acting nominees. Scroll through to see the shortlists for all the categories. Read more »

VPRO withdraws music series after misconduct allegations

The VPRO is going to start the music documentary series Villa da Musica not broadcast on NPO 2 Extra. The broadcaster has decided this after a tweet sent on Tuesday ... Read more »

Oscar nominations: 'The Power of the Dog' leads pack with 12 nominations

The nine other best picture contenders include “Belfast,” "Dune" and “West Side Story.” Read more »