Data Scientists Issue Reports on Growth of Cloud-based Marketing Techniques

Asia's Tech News Daily

Several unconnected groups of data scientists have recently issued reports regarding the growing role of the cloud as it applies to marketing practices. As marketing campaigns have grown increasingly more complex, it seems that conventional marketing partners are more or less forced to move to cloud-based automation platforms that allow them to reach a massive number of people all at the same time. Many of these studies have also found that this is increasing the amount of virtual noise seen by consumers, however, thus making each dollar spent theoretically worth less than it once was.

As early as 2018, 80 percent of US-based retailers were looking toward real-time marketing automation to drive their income levels. Organizations that invested heavily in this technology have continued to do so, according to more recent reports. Those groups that lack any historical experience with it have been more at a loss, however, and could be one of the contributing factors when it comes to the large amount of simulated noise that consumers have to wade through when finding products or services to buy.

Differentiating Between Marketing Automation & Spam

White hat marketing automation tools are designed to do the job of a traditional marketer, and many recent documents support the idea that companies with a history of its use are among those most likely to use it in this fashion. Those who sell directly to other businesses might be the most effective in fact, considering that more than half of B2B sales organizations have implemented some form of marketing automation. On top of this, another 37 percent hope to do so in the near future. Companies that focus exclusively on B2B sales have to carefully segment the organizations they sell to, thus they're usually unable to participate in the huge mass marketing campaigns that have given cloud-based marketing tools a poorer reputation in the financial community.

Some of the best marketing automation tools are indeed designed with built-in tools that help to reduce the possibility of them being misused. For instance, there are a number of tools that only work after receiving a token that indicates that a potential client has opted into an agreement that they're willing to accept marketing messages from a particular source. On the other hand, black hat marketing automation will often attempt to scrape information from publicly accessible databases in the hope of finding addresses to send messages to.

While search engine algorithm updates are often enough to keep the amount of web-borne spam down, new reporting data suggests that SMS and email spam might be working to reach higher-value financial targets.

The Misuse of Marketing Automation Tools in the Financial Market

It's easy to think of spam as always trying to reach out to those marketing toward impulse buyers, but that isn't always the case. Financial spam is quickly becoming a huge issue, as recent statistics show. In some cases, this could be used to manipulate a particular security listed on an open exchange. Some have even warned that these will soon be used to carry out extremely fast pump-and-dump schemes.

Such campaigns would normally involve the promotion of a cryptocurrency token or an unlisted stock on a number of informal sources before operators would send out large numbers of mass email messages to regular users. These users might not have necessarily shown any interest in receiving financial information before this. Such information may actually look legitimate. In some cases, it could even be crafted to appear like a hot stock tip that was sent to the user by mistake. Worst of all, it might cause problems for those trying to build up a legitimate set of backlinks since it could make some traffic appear less worthwhile.

Cloud computing industry analysts are warning netizens to keep a sharp eye out for these even as they're encouraging small business owners to invest in their own cloud-based marketing accounts. This shouldn't sound as contradictory as it might appear at first.

The fact of the matter is that such automation tools are indeed useful, especially to those who have legitimate marketing messages that they need to get out to a potentially large audience. While consumers should keep a sharp eye out for anything that seems too good to be true, it's likely that marketing specialists will want to continue to invest in tools that respect the privacy and wishes of the individuals that they're reaching out to.

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

Air India pilot unions ask management to roll back salary cut within three days

Representative Image Air India pilot unions — IPG and ICPA — on Monday warned the airline management to roll back the “illegal” salary cut within three days or face industrial ... Read more »

£117m deal leaves Victoria reigning over Europe's rug sector

The latest deal from the Kidderminster carpet maker comes nine years after the conclusion of a colourful boardroom coup. Read more »

Parliamentary panel on IT wants to call Facebook whistle-blowers to depose before it

Representative image Some members of a parliamentary panel looking into the issue of hate speech on Facebook on Monday expressed the view that whistle-blowers Sophie Zhang and Frances Haugen, who ... Read more »

I want you to #LoveWhereYouWork , says Parag Agrawal, new CEO of Twitter to his team

The company’s Board has unanimously appointed Twitter’s chief technology officer Parag Agrawal as Jack Dorsey’s successor. Image source: Twitter. “Our purpose has never been more important. Our people and our ... Read more »

European stock markets recover somewhat after price fall due to Omikron variant

European stock markets made some gains on Monday after Friday’s sharp fall. Back then, investors were shocked by the outbreak of the Omikron variant of the coronavirus and possible consequences ... Read more »

CAG flags anomalies in accounts of units under IT, telecom ministries

Representative image The Comptroller and Auditor General of India on Monday reported multiple irregularities in the accounts of units under the IT and telecom ministries, including purchases of hardware and ... Read more »

Moody's assigns first-time 'B3' ratings to Ola, outlook stable

Ola | Representative image Moody’s Investors Service on Monday said it has assigned a first-time B3 corporate family rating (CFR) to ANI Technologies, which operates ride hailing service Ola. Moody’s ... Read more »

Twelve percent of self-employed workers are considering a loan now that corona support has stopped

Photo: Pexels The corona crisis is a difficult time for many freelancers. Many depend on customers for income, and in times of crisis, less money is spent. Fortunately, the government ... Read more »

Moneycontrol PRO presents Intrazon 2.0 on Tuesday, 30th November, at 8 pm, with Ashok Devanampriya on ‘Intraday Systematic Strategy for consistent gains in long term'

Ashok Devanampriya | PC-MoneyControl INTRAZON 2.0 is one of the largest retail Intraday Traders Online Conferences to be organised in India. Some of the best intraday traders in India will ... Read more »

Twitter shares surge by almost 5% after Jack Dorsey's exit announcement

Twitter | Representative Image Following the announcement by Jack Dorsey to step down as Twitter’s CEO, stock price of the social media platform surged by 4.82 percent in the intra-day ... Read more »

Who is Parag Agrawal, the new CEO of Twitter?

Parag Agrawal has been elevated as Twitter CEO on November 29, after co-founder Jack Dorsey stepped down from the role. Agrawal joins the elite list of global tech CEOs from ... Read more »

52.55 lakh homes delivered under PMAY-U: Govt

Under the PMAY-U, around 9.71 lakh houses have been completed and delivered to beneficiaries in Uttar Pradesh, 6.22 lakh in Gujarat, 5.26 lakh in Maharashtra and 4.77 lakh in Andhra ... Read more »

Watch live: Biden delivers remarks on new Covid omicron variant that prompted market panic and new travel restrictions

[The stream is slated to start at 11:45 a.m. ET. Please refresh the page if you do not see a player above at that time.] President Joe Biden is set ... Read more »

Why did Jack Dorsey resign as Twitter CEO? Read the full text of his parting message

Jack Dorsey has decided to step down as Twitter CEO. Twitter CEO Jack Dorsey has decided to step down from his role as Chief Executive Officer of the microblogging platform. ... Read more »

Twitter names Parag Agrawal as CEO after Jack Dorsey steps down

File image of Jack Dorsey, who stepped down as Twitter CEO on Nov 29, 2021 Twitter co-founder and chief executive officer Jack Dorsey on November 29 stepped down from his ... Read more »

Twitter co-founder Jack Dorsey stepping down as CEO

The Associated PressFILE – In this Oct. 28, 2020, file photo, Twitter CEO Jack Dorsey appears on a screen as he speaks remotely during a hearing before the Senate Commerce ... Read more »

DLF Limited gets rating upgrade from ICRA

Real estate major DLF Limited on November 29 said that it has received a rating upgrade from the country’s premier rating agency ICRA to AA- with Stable Outlook. This follows ... Read more »

Twitter names Parag Agarwal as CEO after Jack Dorsey steps down

File image of Jack Dorsey, who stepped down as Twitter CEO on Nov 29, 2021 Twitter co-founder and chief executive officer Jack Dorsey on November 29 stepped down from his ... Read more »

First flight to repatriate Russians from South Africa due December 3 — consulate general

On Friday, the WHO designated the B.1.1.529 variant as a "Variant of Concern" and assigned it the Greek letter Omicron Read more »

Travel firms update rebooking and refund policies after restrictions tightened

From Tuesday all arrivals into Britain will have to take costly day two PCR tests and remain self-isolating until they receive a negative result. Read more »

AMC and Sony to offer NFTs to people who buy advance Spider-Man tickets

AMC and Sony Pictures will offer NFTs to customers who buy tickets to “Spider Man: No Way Home” in advance of its premiere. Getty Images AMC is getting into the ... Read more »

NYC reinstitutes Covid mask advisory 'at all times' indoors regardless of vaccination status

An MTA worker is seen wearing a mask on the subway after The Port Authority of New York and New Jersey and the Metropolitan Transportation Authority (MTA) announced a mandatory ... Read more »

Jack Dorsey expected to step down as Twitter CEO

An investor group had previously pressured Dorsey to give up one of his two high-profile executive posts. Read more »

Russian Finance Ministry warns NPP construction in Hungary could face political obstacles

Rosatom and Hungary’s MVM signed a contract for the construction of new power units belonging to the Paks nuclear power plant in December 2014 Read more »

Wall Street also shows recovery after price fall due to Omikron variant

Like elsewhere in the world, the stock exchanges in New York showed some recovery on Monday after the fall on Friday. The American markets were only open for half a ... Read more »

GDP seen growing at 8.3% in Q2, 9.4% full year: Report

Representative image Leading rating agency India Ratings expects the economy to grow 8.3 per cent in Q2 and close the year with 9.4 per cent in FY’22, which is 10 ... Read more »

Pfizer CEO confident Covid treatment pill will be effective against omicron variant

Pfizer CEO Albert Bourla said on Monday that he expects the company's Covid-19 treatment pill to be effective against the omicron variant of the virus causes Covid-19. “The good news ... Read more »

Twitter CEO Jack Dorsey to step down: Report

Twitter CEO Jack Dorsey Twitter Inc Chief Executive Officer Jack Dorsey will step down from his role, a person familiar with the matter told Reuters. Dorsey and Twitter’s board have ... Read more »

CNBC: Jack Dorsey steps down as CEO of Twitter

Photo: ANP Twitter CEO Jack Dorsey will soon announce his resignation from the messaging service. The American news channel CNBC reports this on the basis of insiders. CNBC was unable ... Read more »

‘Jack Dorsey leaves as CEO of Twitter'

According to Reuters news agency, Dorsey’s departure has been a year in the making. Together with the rest of the board, the CEO himself has decided who will be his ... Read more »

Seoul court rules in favor of Tesla in specifications upgrade lawsuit

The customers insist that Tesla’s specifications upgrade was equivalent to the release of a new car and that the company should have notified them of such a plan. The Seoul ... Read more »

Nissan to invest $17.6 billion over next five years to ramp up electric vehicle offering

An electric concept car from Nissan is displayed at the company's showroom in Yokohama, Japan, on November 29, 2021.KAZUHIRO NOGI | AFP | Getty Images Japanese automotive giant Nissan is ... Read more »

Landal Roompot holiday park merger needs more assessment: ACM

Photo: Depositphotos.com Dutch competition watchdog ACM has decided to more research is needed into the proposed takeover of holiday park company Landal GreenParks by sector peer Roompot. Roompot said in ... Read more »

Co-working startup ABL Workspaces raises Rs 15 crore from Canada-based Ethik Inc

Representative image Co-working operator ABL Workspaces on Monday said it has raised Rs 15 crore from Canada-based Ethik Inc for expansion. Founded in December 2017, ABL Workspaces has nine centres in Delhi-NCR. In a statement, ABL Workspaces said ... Read more »

Storyboard18: Consumers favour safer and bigger brands over challenger brands

BrandZ India 2021 report broadly looks at the impact of the year’s multifaceted volatility on Indian brands, with a focus across FMCG, Non-FMCG and Technology brands. For the first time, ... Read more »

The Latest: S. Africa doctor sees mild symptoms from omicron

The Associated PressPassengers queue to check in at Heathrow Airport in London, Monday, Nov. 29, 2021. The new potentially more contagious omicron variant of the coronavirus popped up in more ... Read more »

Nike reportedly limiting single customer purchases of Air Force 1s

Currently, Nike allows a customer to purchase up to five Air Force 1s. Nike is reportedly limiting the amount of Air Force 1s a single customer can buy, which some ... Read more »

SC grants two weeks more to US e-commerce firm Amazon to put its case before CCI

The Supreme Court of India The Supreme Court on Monday granted two weeks more to e-commerce giant Amazon to appear and argue before the Competition Commission of India (CCI) which ... Read more »

Airlines log busiest days since early 2020 over Thanksgiving but omicron poses new challenge

Travelers walk through the Detroit Metropolitan Wayne County Airport on November 21, 2021 in Detroit, Michigan. Matthew Hatcher | Getty Images U.S. airlines over Thanksgiving week had some of their ... Read more »

IndusInd and DCB Bank may benefit from change in norms on hiking promoter stake

Representative Image The Reserve Bank of India’s (RBI) new norms on ownership and corporate structure allows promoters of private sector banks to hike their stake to 26 percent from 15 ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic