In response to Wendy’s alleged ‘surge pricing,’ Burger King will give away free Whoppers for 3 days

In response to reports of Wendy’s alleged “surge pricing,” Burger King is giving out free Whoppers and Impossible Whoppers through Friday.

In an apparent response to Wendy’s, on Wednesday Burger King tweeted, “The only thing surging at BK is the (fire). We don’t believe in charging people more when they’re hungry.”

Now through Friday, March 1, Burger King Royal Perks members (the Burger King rewards program) are entitled to a free Whopper or Impossible Burger when they make a purchase of at least $3, according to a Burger King press release. To snag the deal, orders must be placed through the Burger King app or website. Only one free Whopper will be given per order.

Wendy’s is not adopting surge pricing

Burger King’s Whopper promo comes on the heels of reports that Wendy’s would be testing “dynamic pricing,” per Axios. Several media outlets spun the comments to mean the fast-food chain would implement “surge pricing” — a practice of increasing prices when products are more popular.

Backlash immediately followed.

Sen. Elizabeth Warren, D-Mass., called out the fast-food chain via social media on Wednesday, writing, “Wendy’s is planning to try out ‘surge pricing’ — that means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same. It’s price gouging plain and simple, and American families have had enough.”

Wendy’s cleared up the “misconstrued” information in a blog post, noting that any changes in prices would be to “benefit” customers.

“Digital menuboards could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day,” the restaurant wrote. “Wendy’s has always been about providing high-quality food at a great value, and customers can continue to expect that from our brand.”

In an statement shared with CNN, Wendy’s clarified its statements regarding prices once again: “Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. This was not a change in plans. It was never our plan to raise prices when customers are visiting us the most.”

News Related

OTHER NEWS

Lawsuit seeks $16 million against Maryland county over death of pet dog shot by police

A department investigator accused two of the officers of “conduct unbecoming an officer” for entering the apartment without a warrant, but the third officer was cleared of wrongdoing, the suit says. Read more »

Heidi Klum shares rare photo of all 4 of her and Seal's kids

Heidi Klum posted a rare picture with husband Tom Kaulitz and her four kids: Leni, 19, Henry, 18, Johan, 17, and Lou, 14, having some quality family time. Read more »

European stocks head for flat open as markets struggle to find momentum

This is CNBC’s live blog covering European markets. European markets are heading for a flat open Tuesday, continuing lackluster sentiment seen at the start of the week in the region ... Read more »

Linda C. Black Horoscopes: November 28

Nancy Black Today’s Birthday (11/28/23). This year energizes your work and health. Faithful domestic routines provide central support. Shift directions to balance your work and health, before adapting around team ... Read more »

Michigan Democrats poised to test ambitious environmental goals in the industrial Midwest

FILE – One of more than 4,000 solar panels constructed by DTE Energy lines a 9.37-acre swath of land in Ann Arbor Township, Mich., Sept. 15, 2015. Michigan will join ... Read more »

Gaza Is Falling Into ‘Absolute Chaos,’ Aid Groups Say

A shaky cease-fire between Israel and Hamas has allowed a surge of aid to reach Palestinians in Gaza, but humanitarian groups and civilians in the enclave say the convoys aren’t ... Read more »

Bereaved Israeli and Palestinian families to march together in anti-hate vigil

Demonstrators march against the rise of antisemitism in the UK on Sunday – SUSANNAH IRELAND/REUTERS Bereaved Israeli and Palestinian families will march together as part of an anti-hate vigil on ... Read more »
Top List in the World