Birds Bakery unveils new 'green' look in rebrand to be rolled out in all shops
An artist’s impression of the new look at Birds Bakery’s latest store in Ashby-de-la-Zouch
Birds Bakery shops across Nottinghamshire are to get a brand new look. The family-run bakery is kicking off the new year with the announcement of a rebrand.
In the company’s 105th year, it’s out with the burgundy and in with a new colour palette of ‘vibrant spring green’ that encapsulates its ‘fresh as a daisy’ ethos of baking fresh every day and delivering high-quality bakes and cakes. The rebrand will be unveiled at the latest shop, which has relocated to new premises in Ashby-de-la-Zouch, Leicestershire. It will open on January 18.
The new look will be rolled out across all 61 locations in Nottinghamshire, Derbyshire, Staffordshire and Leicestershire. Birds is also set to elevate its digital presence in January with launch of a new website.
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As well as being able to buy products including pork pies, fresh cobs, and Belgian chocolate treats online, the website will also be a hub for past and present customers to share stories.
Jamie Bird, strategy director, said: “We’re excited to start the year with a rebrand which encapsulates both our longstanding heritage as well as our ambition for the future. The spring green we’re introducing isn’t actually a new colour for Birds as it was one of the colours used in our very first stores, and the slight angle of the logo is a nod back to its original form too.
“People are the heartbeat of our business and the purpose of this rebrand is to showcase the craft and care our team put into their work every day of the year, as well as ensuring we create both a physical and digital environment that every member of the family can enjoy.
“We are confident that the next chapter for Birds will be filled with even greater success. We’d like to extend our heartfelt gratitude to our loyal customers for their unwavering support; our continued success would not be possible without them.”