When Eric Sanchez first bought a Tile — a Bluetooth-connected tracking device for absentminded consumers — he initially did what many people do: He stuck it on his wallet. “I’ve been late to meetings because I can’t find my keys or wallet, and that’s terrible,” he says.
Then Sanchez realized Tile might solve an even larger, more personal issue. He is the CEO and cofounder of Revl, a video company that uses AI to record personal highlights in fast-moving environments like skydiving, and he has done more than 200 jumps himself. Now he plans to stick a Tile on his parachute so he can find it if he ever has to cut the line and use a backup.