Corporate takeover Loxley's popular in-house food service goes local

Corporate takeover  Loxley's popular in-house food service goes local

I first learnt about Tamrub Guru, this week's subject of Eating In, via online ads.

The brand’s title is a bilingual word play betweeen tamrub, Thai for recipe, and English word guru, which sounds close to ku, a coarse Thai pronoun for I.

Thus I thought it was another uninspiring venture of some wannabe cooking master trying to market their who-cares-whose cuisine during the current economic hardship.

But the brand’s registered address struck my attention.

It was the location of the headquarters of Loxley, a neighbouring company in the same hood as our Bangkok Post building.

The corporate head office didn’t look to me like a place where anyone would set up a shop selling takeouts. That’s why I began to dig in.

It turned out that Tamrub Guru had some interestingly genuine stories to tell. And it all began in a corporate function room on the 18th floor of the building.

Corporate takeover  Loxley's popular in-house food service goes local

Australian Wagyu beef stir-fried with Thai basil.

Over the past 30 years, executives and guests attending an event there were always impressed by the banquet it provides, so much so that the guests started to ask for the recipes.

The cuisine is not highbrow nor elaborate. It’s a simple line-up of home-style fare prepared to recipes passed on in the household of Lamsam, the founding family of the Loxley empire. There are dishes such as pla duk krob pad phed, or wok-fried crispy catfish with chilli sauce; kha mu tun kiemchai, or stewed pork leg with preserved mustard green; and gai tun ma-nao dong, or lime-infused chicken soup.

Unfortunately due to the social distancing mandate during the pandemic, the function room chefs were facing a long halt and their cooking was very much missed.

The company’s senior vice-president of food service, Charaspong Lamsam, came up with the idea.

Seven star dishes from the company’s executive function room were then chosen to represent Loxley’s newest — and probably humblest — takeaway venture.

Corporate takeover  Loxley's popular in-house food service goes local

Teochew-style deep-fried pork cake with sweet plum sauce.

Actually, in case you don’t know, Loxley’s food department (which goes by the name L Food Solutions) owns, operates (and previously operated) a number of dining establishments including WaQ yakiniku Japanese restaurant and Ai Catering. Therefore food service is nothing new under its umbrella.

For Tamrub Guru, the offerings evolve around home-style Thai recipes and “cookshop” food (classic Western dishes with a Thai-Chinese twist popularised in Bangkok in the 60s).

Dishes, unlike most typical takeaway food, came in professionally-sealed bags as ready-to-serve rather than ready-to-eat. You will need to plate the food and probably reheat it.

Some dishes are offered with an uncooked or partially-cooked options so you can enjoy the food piping hot and crisp right from the stove.

The pla duk krob pad phed (200 baht), one of the two dishes that I liked most, required some prepping.

Corporate takeover  Loxley's popular in-house food service goes local

Braised pork spareribs with honey and bok choi.

Of it, there were a good portion of crispy bite-sized morsels of deep-fried catfish; separate packets of fresh vegetables namely finger root (kra-chai), red chilli peppers and holy basil leaves; a large bag of curry-like sauce; and a tiny card with cooking instructions.

Customers will need to simmer the coconut cream-based sauce in a pan over high heat until the mixture starts to bubble and thicken before adding the rest of the content, with catfish being the last.

It was a 10-minute task, including the plating, and the delicious result was worth every nanosecond, especially since the fish retained its crispiness for hours even after being smothered in the sauce, which was savoury sweet and lightly spicy. The dish provided a familiar taste profile though not at all commonplace.

The other dish that astounded my taste buds was braised pork spareribs, or as described in Thai as si-khrong mu ob nam pheung (300 baht).

Six meaty pork ribs came bathed in a warm brown gravy with shiitake mushrooms and bok choi in a tightly sealed plastic bag.

When served, the dish looked nothing but typical. However, the taste proved scrumptious, refined and heavenly addictive.

Corporate takeover  Loxley's popular in-house food service goes local

Wok-fried crispy catfish with red chilli peppers, finger root and holy basil leaves.

The pork was braised until tender and thoroughly absorbed the sweet savoury taste of the gravy but at the same time retained a nice meaty chew.

The dipping sauce, a marvellous brew of soy sauce, ginger, fresh chillies and lime juice on the side, lent a peppery tangy contrast that enhanced the overall taste of the dish.

There’s a mu jor, or Teochew-style deep-fried pork cake (150 baht). A condensed mixture of minced pork meat and chopped water chestnut seasoned with soy sauce and white pepper was rolled in beancurd skin before being steamed, cut into pieces, and deep-fried. The treat, exhibiting a gummy flavourful centre encased in a crusty golden brown skin, was enjoyed with house-made sweet plum sauce.

Another signature dish that had enjoyed so much praise from the guests to the function room is braised pork leg with preserved mustard green (300 baht).

The pork leg was slow-cooked until the meat very tender and the thick fatty skin became translucent and melt-in-the-mouth supple. The slightly sour and peppery pickled vegetables helped give to the collagen-rich dish a crunchy and bracing complement.

I also loved Wagyu pad kaphrao, or stir-fried Australian Wagyu beef with Thai basil, garlic and fresh-crushed chillies (390 baht).

Corporate takeover  Loxley's popular in-house food service goes local

Stewed pork leg with preserved mustard greens.

The thin-sliced, generously portioned, high-quality beef thrived to showcase its characteristic heavenly beefy taste that wasn’t overpowered by the highly fragrant and pungent sauce. It’s a dish that promises to make pad kaphrao fans and beef loons ask for extra servings of rice.

I found Tamrub Guru’s chicken curry (250 baht) a bit mild for my palate. But I’m sure my 75-year-old mother, an avid connoisseur of cookshop fare, would give the yellow-hued Chinese-style curry with potatoes and onions a perfect 10 approval.

If you are a fan of lime-infused consommé, you’ll find the rendition here — double-boiled for hours with chicken leg and flavoured with fresh lime juice (80 baht for an individual portion) — very soothingly satisfying.

Tamrub Guru’s menu is available online at Line @tamrubguru. Home delivery as well as takeaway service is offered daily from 10.30am-7pm. Orders can be placed directly at the restaurant at 081-107-1224 or through Robinhood and Line Man. Self pickup is offered from Wa-Q The Garden restaurant on Rama III Road near the Klong Toey five-way intersection.

Corporate takeover  Loxley's popular in-house food service goes local

Cookshop-style chicken curry.

Internet Explorer Channel Network
News Related

OTHER NEWS

The long road to recovery While far from perfect, the Phuket Sandbox programme and new no-quarantine entry is raising hopes among hard-hit local businesses

Patong beach in Phuket. Photo: Jack TAYLOR / AFP For Chalong Loysamut, the Phuket Sandbox programme — which has reportedly raked in over 2 billion baht from tourists since July ... Read more »

Conceiving safer payments After many consumers were recently defrauded, experts say users must accept heightened security methods when paying online, write Suchit Leesa-Nguansuk and Somruedi Banchongduang

A person shows several rapid cash withdrawals, each of 34.15 baht, that appeared in her bank passbook when it was updated. Photo from the ‘Sharing Experience on Unaware Cash Withdrawals’ ... Read more »

5G to be core of digital infrastructure investments

Post-pandemic infrastructure investments will include 5G expansion, telemedicine solutions and big data analytics, according to Turnkey Communication Services (TKC), a provider of telecom and ICT (information and communications technology) solutions ... Read more »

Post-Covid EV industry surge anticipated Startups looking to venture into electric vehicle businesses are upbeat on the prospects, writes Yuthana Praiwan

An electric tuk tuk redesigned to better serve elderly and disabled people. Startups venturing into electric vehicle (EV) businesses expect to see rapid post-pandemic growth of the industry, with more ... Read more »

Gender-Neutral Toys for Children Gain Ground California law looks to remove gender from toy marketing; new research into children's play sheds light on gender biases

California mandates gender-neutral toy aisles for large retailers. Bloomberg New efforts are under way to eliminate what some toy makers, parents and advocates see as a longstanding issue in the ... Read more »

Companies Bet Shoppers Will Keep Paying Higher Prices P&G, Nestlé, Chipotle say price increases haven't turned customers away, and they expect that to continue even as inflationary pressures mount

Some of the world's biggest companies are betting consumers will keep paying more for products from coffee to toilet paper. Corporate giants including Procter & Gamble Co., Nestlé SA and ... Read more »

New Tour Teaw Thai gets tepid response Only 383 packages sold in first phase

A poster promotes the ‘We Travel Together’ subsidy programme which got underway on Oct 8. The new Tour Teaw Thai, which helps subsidise 40% of tour packages of up to ... Read more »

State preps incentives to spur EV demand

An electric vehicle on display at the Thailand International Motor Expo. The government’s target is that 30% of all cars produced in Thailand should be EVs by 2025. Wichan Charoenkiatpakul The ... Read more »

Used car market likely to enjoy continued growth

Second-hand cars have become a more attractive choice for prospective car buyers during the pandemic. Kitja Apichonrojarek Thailand's used car market is expected to continue growing, thanks to the Covid-19 ... Read more »

Ministry aims to keep living costs in check This year's inflation forecast at 0.8-1.2%

A vendor sells food items under Pak Kret bridge in Nonthaburi, which was heavily inundated by a flood from the Chao Phraya River on Oct 10. Apichit Jinakul The Commerce Ministry's ... Read more »

Justice still sought for Tak Bai deaths 17 years on and no one held accountable

Human rights defender Angkhana Neelaphaijit yesterday called for improvements in the country's justice system and for the political willpower to hold to account those responsible for the deaths of more ... Read more »

Prawit says no role in PPRP poll

Prawit: ‘I didn’t order it’ Palang Pracharath Party leader (PPRP) Prawit Wongsuwon distanced himself from an internal popularity poll, which reportedly showed the popularity of some MPs in the South ... Read more »

Probe into bogus exports Prayut issues order following CNN report

Prime Minister Prayut Chan-o-cha has ordered a further probe into tens of millions of counterfeit medical gloves reportedly imported into the US from Thailand, following an investigative report by CNN. ... Read more »

Crop price scheme enters third year

farming: The cabinet yesterday approved price guarantee schemes for rice, tapioca and corn for the 2021-22 season under a budget of 27 billion baht, Commerce Minister Jurin Laksanawisit said. Of ... Read more »

Lao locals accused of yearly festival 'fireball con'

Naga fire balls (yellow dots) shoot up into the sky along with fireworks (in red) on the night of the end of Buddhist Lent.  FACEBOOK: Bang Fat Phaya Nak Proof ... Read more »

PM backs B100m NYE plan

Bocelli: Italian tenor Prime Minister Prayut Chan-o-cha has defended the government's plan to spend some 100 million baht to secure K-pop sensation Lalisa “Lisa” Manobal of Blackpink and Italian tenor ... Read more »

Fresh loans to improve waste plan

The government is planning to use loans to reward companies which have a good track record on waste management in an attempt to reduce pollution and protect the environment. Speaking ... Read more »

Ministry finds 1st local Delta Plus case

The first case of the so-called Delta Plus coronavirus variant has been found in Thailand, according to the Public Health Ministry. The discovery was reported by Chawetsan Namwat, director of ... Read more »

Wildlife recovery spotted

Flocks of hornbills and herds of gaurs recently seen in Khao Yai National Park, have been heralded as symptomatic of a recovery in the park's wildlife. National park chief Adisak ... Read more »

Jumping spiders' remarkable senses capture a world beyond our perception

Imagine that the world is shades of gray and a little blurry, almost as if your lousy peripheral vision has taken over. This fuzzy field of view extends so far ... Read more »

Chulalongkorn University alumni defend Phra Kieo parade

Chulalongkorn University students carry the Phra Kieo on a sedan chair to Supachalasai Stadium ahead of the last clash with rivals Thammasat University, on Feb 9, 2019. (Photo: Wichan Charoenkiatpakul) ... Read more »

Singer JJ Lin to hold two concerts next month

SINGAPORE – Fans of JJ Lin may want to take note. The homegrown Mandopop star will be holding two concerts on Nov 27 and Nov 28 this year, he announced ... Read more »

More job seekers arrested for illegal entry

A soldier from the Surasee Task Force checks the temperatures of the 48 illegal migrants from Myanmar arrested in Sai Yok district of Kanchanaburi province on Monday. (Photo: Piyarat Chongchareon) ... Read more »

44 Covid deaths, 8,675 new cases

Shoppers return to Talad Rod Fai on Srinakarin Road, in Bangkok, on Sunday, when the market reopened. (Photo: Wichan Charoenkiatpakul) Thailand logged 44 new Covid-19 fatalities and 8,675 new cases ... Read more »

Jokowi pushes for Southeast Asian travel arrangement

Passengers wearing protective masks walk on the tarmac as they arrive at the Halim Perdanakusuma airport in Jakarta on Wednesday. (Reuters photo) Indonesia’s President Joko Widodo pushed for travel to ... Read more »

Netflix pushes back against Squid Game-juiced usage fees in South Korea

SK Broadband is suing Netflix to claim fees for using its network. SEOUL (BLOOMBERG) – Netflix is pushing back against a South Korean Internet provider’s demand that it pay to ... Read more »

Australia to require parental consent for minors using social media

Reuters SYDNEY: Australia plans to make social media companies obtain parental consent for users under the age of 16 and threaten fines of up to A$10 million (US$7.5 million) for ... Read more »

Alec Baldwin was aiming at camera when gun discharged - affidavit

SANTA FE, NEW MEXICO (REUTERS) – American actor Alec Baldwin was drawing a revolver across his body and pointing it at a camera during rehearsal on the set of Rust ... Read more »

'Happy police' key to success, says new city chief New MPB head is young but thinks outside the box to achieve his goals, writes Wassayos Ngamkham

Pol Lt Gen Samran Nualma, the new commissioner of the Metropolitan Police Bureau (MPB) attaches great importance to human resource development, coming up with the slogan “happy personnel succeed at ... Read more »

120 border crossers arrested

The 120 illegal job seekers from Myanmar, after their arrest in Sai Yok district of Kanchanaburi province on Sunday. (Photo: Piyarat Chongcharoen) KANCHANABURI: Police arrested 120 Myanmar nationals for illegally ... Read more »

Thai HR: Moving toward 2022 Dynamic performance management one of three key areas of focus

How must performance management change? How can we build the new combination of skills required at speed and scale? Who can we learn from now? These are three questions on ... Read more »

Mitsubishi Motors Thailand hands internship opportunities to university students

Mitsubishi Motors Thailand hands internship opportunities to university students throughout Thailand with MMTh Talent Internship Program Mitsubishi Motors (Thailand) Co., Ltd., represented by Mr. Eiichi Koito (top left), President & ... Read more »

Friends actor James Michael Tyler dies of cancer at 59

LOS ANGELES (AFP) – American actor James Michael Tyler, who played coffee shop manager Gunther on the hit sitcom Friends (1994 to 2004), died on Sunday (Oct 24) at age ... Read more »

44 new Covid deaths, 8,675 new cases

Shoppers return to Talad Rod Fai on Srinakarin Road on Sunday after the market reopened for visitors. (Photo: Wichan Charoenkiatpakul) Thailand logged 44 new Covid-19 fatalities and 8,675 new cases ... Read more »

Lisa, Andrea to star at Phuket NYE

K-pop sensation ''Lisa'' Manobal of Blackpink, and Italian tenor Andrea Bocelli are to receive 100 million baht to perform at the New Year countdown in Phuket, according to the Tourism ... Read more »

Breaking gender stereotypes in toys Outdated expectations still influence what boys and girls are allowed to play with which stifles creative expression

People attend a rally in support of the Netflix transgender employee walkout in Los Angeles, California. Photo: Reuters TOY STORIES Imagine yourself standing in front of a toy shelf in ... Read more »

Expo invites all coffee lovers to join

The expo will feature new coffee technology from around the world. FABB Academy of Coffee Coffee lovers can't miss this. The “FABB Coffee Fair 2021” will kick off this Thursday ... Read more »

Welcoming Chinese EVs

GWM (Great Wall Motor) is the new kid on the block in Thailand's automotive scene. The Ora Good Cat 2022 is GWM's latest 100% electric vehicle (EV), which is being ... Read more »

Hold on to your heart: Oktoberfest returns

The campaign brings Bavarian and German products and food items. Tops Thailand To mark the famous Oktoberfest of Bavaria in Germany, Tops and Central Food Hall are holding “Bavarian Oktoberfest: ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic