Five teams of foreign residents and five local ones have been selected in August to go on a five-day tour around the city from this Monday to Friday. The initiative named “Viewtiful Seoul” was made to let content creators discover new travel spots within Seoul other than areas that are already well known.
Each team of up to two was given a 500,000 won ($430) stipend to find a place with a good view and two shops offering tasty treats on each day and share their experiences on Instagram. The teams are also required to create a video on their travel to be submitted to the city government for promotional purposes.
Their videos will be shared on YouTube for the public to view.
Participating hotels are the Grand Walkerhill Seoul, the Shilla Seoul, Signiel Seoul, Four Seasons Hotel Seoul and InterContinental Seoul COEX.
Arielle Pukanecz, one of the content creators selected for the event, has been traveling with her husband and their child near Namsan Mountain since Monday, visiting a traditional market, Dongdaemun Design Plaza and unique restaurants and cafes in the area.
The 33-year-old English teacher from Pennsylvania told The Korea Herald by phone Wednesday that she feels lucky and excited to be selected for the quest, as she and her husband has always fondly thought of Seoul while living in the city for the past 10 years.
“I think Seoul is a really beautiful city with a lot of exciting things to do, and I am happy that I can encourage people to come with this opportunity as a content creator,” Pukanecz said.
“So far it has been amazing, and every day in the area was fun. We are just trying to share what we found out on social media and tell people about neighborhoods that people don’t know too much about.”
Based on the content created by the 10 teams, Seoul Tourism Organization plans to collaborate with hotels that participated in the event to run a cooperative marketing campaign targeting foreign tourists. The event could also attract younger generations interested in international travel after the pandemic is over, the organization said.
By Ko Jun-tae (firstname.lastname@example.org)Internet Explorer Channel Network