Rajinikath's 'Lal Salaam' faces early setbacks in the Telugu region as opening shows get cancelled

Rajinikath’s ‘Lal Salaam’ faces early setbacks in the Telugu region as opening shows get cancelled

Tamil cinema’s legendary figure, Rajinikanth, returns to the silver screen today (February 9) with his much-anticipated action drama, Lal Salaam. Directed by his daughter Aishwarya Rajinikanth, the film is about a cricket-based story starring emerging talents Vishnu Vishal and Vikranth, who seem to have been facing challenges in the Telugu region.

While Rajinikanth’s last Telugu-dubbed film, Jailer, was a huge hit, Lal Salaam seems not to have created much of a stir among Telugu fans. The film’s reception in the Telugu states does not look well, according to a report by 123telugu. Lal Salaam suffered a setback on its opening day, with first-day shows cancelled across various theatres in the Telugu-speaking regions due to low turnout, much to the disappointment of fans and the makers. It is also reported that online ticket bookings were refunded promptly, which has raised questions about the future of further screenings.

Rajinikanth plays Mumbai underworld don Moideen Bhai in an extended cameo in ‘Lal Salaam’. AR Rahman, a master orchestrator, adds even more charm to the film’s soundtrack. The project has received unwavering support from the renowned Tamil production company.

The poor response to Lal Salaam’s Telugu release offers a reminder of the difficulties even well-known performers encounter in connecting with a wide range of local audiences. Despite the fact that Rajinikanth’s star power is something every Indian knows is insane, the disappointing reception highlights how crucial good marketing and audience participation are to a movie’s potential impact and reach.

One can only anticipate if word-of-mouth and future marketing efforts can save Lal Salaam’s chances in the Telugu market as it opens its theatrical run. Even with the early setback, Rajinikanth’s performance and the movie’s storyline could still be enough to turn things around and give fans hope for a better ending in the days to come.

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