China's Oppo doubles down on 5G with partner Ericsson as US sanctions-hit Huawei leaves void in smartphone industry

Oppo, smartphone, 5G technology, Huawei Technologies Co, Shenzhen,  5G , apps, the promise of 5G mobile technology, Vivo, China’s Silicon Valley, Xiaomi, formerly China’s biggest smartphone vendor, tighter restrictions imposed last year, OnePlus, Huawei remains a major domestic player, Apple, launched with lower-than-expected prices, BBK Electronics Corp

Chinese consumer electronics firm Oppo, the world’s fourth-largest smartphone vendor in the past three quarters, has teamed up with Swedish telecommunications giant Ericsson to pursue advances in 5G technology, with the goal to fill the void left by US-blacklisted rival Huawei Technologies Co in the mobile industry.

In partnership with Ericsson, Oppo last week unveiled what it describes as an upgraded communications laboratory in Shenzhen, where it will conduct 5G research and development activities – from software protocol updates and regional tuning to testing – for upcoming smartphones.

Oppo’s lab in Shenzhen, where the company has relocated from its previous base in the neighbouring city of Dongguan, will focus on exploring potential killer apps that could fully realise the promise of 5G mobile technology, while improving user experience in terms of power consumption, according to Chris Shu, Oppo’s vice-president and general manager of product strategy and cooperation.

Shu said Oppo will rely on its own software capabilities to push new developments in 5G mobile technology even though some of the lab’s equipment are sourced from abroad. “Many of the equipment came in without a code,” he said in an interview last week. “A box won’t be meaningful unless we develop the technology on it, so that we can explore the most cutting-edge technologies.”

Oppo, smartphone, 5G technology, Huawei Technologies Co, Shenzhen,  5G , apps, the promise of 5G mobile technology, Vivo, China’s Silicon Valley, Xiaomi, formerly China’s biggest smartphone vendor, tighter restrictions imposed last year, OnePlus, Huawei remains a major domestic player, Apple, launched with lower-than-expected prices, BBK Electronics Corp

A woman walks past telecommunications equipment maker Ericsson’s headquarters in Stockholm, Sweden, on January 24 2020. China accounted for about 10 per cent of Ericsson’s global sales last year. Photo: Agence France-Presse

This 5G lab by Oppo, China’s second-biggest smartphone vendor in the second quarter behind Vivo, marks the company’s latest high-profile move to position itself as a new force in Shenzhen, known as China’s Silicon Valley, which has long been home to Huawei.

Oppo is currently building its new headquarters in the city, where the highest of four planned towers will contain 42 storeys to reach a height of 200 metres, according to the website of its designer Zaha Hadid Architects. This complex is set for completion in 2025.

While Vivo, Oppo and Xiaomi have now become China’s biggest Android smartphone vendors, their combined efforts have so far not been enough to provide volume growth in the industry’s largest market as Huawei falls behind. Smartphone shipments in mainland China decreased to 74.9 million units in the second quarter, down from 90.7 million in the same period last year, according to data from tech research firm Canalys.

Privately-held Huawei, the world’s largest telecoms equipment maker and formerly China’s biggest smartphone vendor, was added to Washington’s trade blacklist in 2019. It has scrambled to adapt its operations to tighter restrictions imposed last year, covering access to chips developed or produced using US technology, from anywhere. The firm’s latest flagship smartphones, the P50 and P50 Pro, do not support 5G because of US sanctions.

Oppo, smartphone, 5G technology, Huawei Technologies Co, Shenzhen,  5G , apps, the promise of 5G mobile technology, Vivo, China’s Silicon Valley, Xiaomi, formerly China’s biggest smartphone vendor, tighter restrictions imposed last year, OnePlus, Huawei remains a major domestic player, Apple, launched with lower-than-expected prices, BBK Electronics Corp

Oppo’s smartphone assembly line workers are seen at the company’s factory in Dongguan, in southern China's Guangdong province, on February 13, 2020. Photo: AP

“Oppo’s moves to boost its premium device offerings, including incorporating OnePlus as part of that strategy, could help it seize the opportunity in the market,” said Yang Wang, a senior analyst at Counterpoint Research.

The operations of Oppo and affiliate smartphone brand OnePlus were merged in June, which is said to result in a 20 per cent cut in employees at the company’s software and devices teams, according to a report by Bloomberg last week.

Oppo did not immediately reply to a request for comment about that report.

While Vivo, Oppo and Xiaomi have recently launched new premium smartphone models, competition in that market segment is expected to intensify because Huawei remains a major domestic player and Apple’s new iPhone 13 line has been launched with lower-than-expected prices, according to Counterpoint’s Yang.

Oppo and Vivo, both of which were helped to establish by Dongguan-based consumer electronics giant BBK Electronics Corp, were the world’s fourth- and fifth-largest smartphone vendors last quarter, respectively, with shipments of 33.6 million and 32.5 million units, according to Counterpoint.

Oppo, smartphone, 5G technology, Huawei Technologies Co, Shenzhen,  5G , apps, the promise of 5G mobile technology, Vivo, China’s Silicon Valley, Xiaomi, formerly China’s biggest smartphone vendor, tighter restrictions imposed last year, OnePlus, Huawei remains a major domestic player, Apple, launched with lower-than-expected prices, BBK Electronics Corp

Shoppers check out Oppo’s latest flagship Find X3 series 5G smartphones at the company’s store in Shanghai on March 12, 2021. Photo: Barcroft Media via Getty Images

Beyond China, Oppo’s other top-performing markets the past year include Europe, where its smartphone shipments grew 177 per cent from 2019, and India with an increase of 115 per cent.

The company has pushed aggressively into Europe to meet demand for 5G smartphones amid the roll-out of the next-generation mobile technology in countries across the continent, according to Oppo’s Shu. It is working with major 5G mobile network operators, including Vodafone, Orange, Telefónica and Deutsche Telekom, to sell its latest smartphones.

Last year, Oppo also launched its first overseas 5G lab in India as the country prepares its own 5G mobile infrastructure roll-out.

Despite those initiatives, analysts see 5G as not a defining factor for most consumers to buy their next smartphone.

“User experience of 5G connectivity has so far been underwhelming among early adopters,” Counterpoint’s Yang said. “The realities of the 5G market is that among Android handset vendors, it is difficult to make their premium devices stand out among peers.”

Internet Explorer Channel Network
News Related

OTHER NEWS

Global PC sales remain strong despite semiconductor shortage

© damircudic / Getty Images Worldwide PC shipments grew by 1% in the summer of 2021. Some 84.1 million PCs shipped worldwide in the third quarter of 2021, up 1% ... Read more »

Army tests the future of warfare... goggles that can tell when soldiers are nodding off

Eye goggles that detect when soldiers are nodding off or stressed are to be trialled by the Army. © Finnbarr Webster/Getty Images Soldiers from 5th Battalion, The Rifles tried out ... Read more »

Apple soundbar: price, release date, features and latest news

An Apple soundbar could be on the way, merging Apple TV with the impressive audio processing and voice control of the HomePod. It’s only a rumour at this stage, but ... Read more »

Where to buy Oculus Quest 2: prices and deals compared

It’s not surprising that many often wonder where to buy Oculus Quest 2. Between holiday stock shortages last year and a month of absence from the shelves in August, the ... Read more »

Brain ‘Fingerprints' Could Unlock Alzheimer's Early Warning System

Photo Illustration by The Daily Beast / Photos Getty Every human brain is made up of seemingly countless connections that come together as a type of biological map of the ... Read more »

iPhone 13 vs iPhone 13 Pro: Is this the year to go Pro?

The iPhone 13 and the iPhone 13 Pro are out now, which means that Apple’s smartphone vision has been established for the next year. So what are we dealing with ... Read more »

The HTC Vive Flow is a $499 VR headset that doesn't need a PC

© Provided by Space HTC Vive Flow is the $499 VR headset that doesn’t need a PC HTC has finally revealed its next step in the world of VR, with ... Read more »

Google Chat is getting an important security upgrade

Preventing data leaks is of the utmost importance to businesses which is why Google is launching a new beta to add data loss prevention (DLP) to Google Chat. The search ... Read more »

Qualcomm is salty about Pixel's switch to Tensor but really shouldn't be

© Image: Google The Google Pixel 6 phones will ditch Snapdragon chips for an in-house design, and Qualcomm is clearly feeling a little hurt about it. Qualcomm couldn’t help but ... Read more »

Apple AirTag Vs Tile: we pit the two key trackers head to head

Losing items, whether it’s your wallet, bag, keys, or the TV remote, is frustrating, time consuming… and no longer necessary. According to motoring organization the RAC, 43% of drivers regularly ... Read more »

You can delete Facebook and still keep some of your memories. Here's how.

Michael Humphrey is an assistant professor of Journalism and Media Communication at Colorado State University. This story originally featured on The Conversation. © everstruslan/Deposit Photos You have three options: delete ... Read more »

After the dinosaurs, Earth became an all-you-can-eat buffet for snakes

When it comes to snakes, the modern world offers an embarrassment of riches. There are almost 4,000 different snake species alive today, placing the group not far behind mammals in ... Read more »

Dell discounts XPS 13 with Windows 10, debunks Windows 11 tax theories

© Windows Central Dell XPS 13 You could save some cash by ordering an older Dell laptop with Windows 10. What you need to know A recent report sparked speculation ... Read more »

Lectrofan Classic

© Provided by TechRadar Lectrofan Classic One-minute review It might not look like much, but the modestly designed Lectrofan Classic has the ability to drown out even the loudest of ... Read more »

Mobile app helps people manage their blood pressure

© Hello Heart People with high blood pressure who used a smartphone app and at-home monitor were able to drive down their blood pressure, a new study showed. The program, ... Read more »

ZmBIZI's $550 Z2 phone pays you for your data usage

The ZmBIZI Z2 is a the $550 4G phone that pays you for the personal data you share on your phone. We live so much of our lives on our ... Read more »

Apple's child sexual abuse detection tech ‘would make us all less safe and secure', security experts warn

Technology proposed by Apple to sweep iPhones for child sexual abuse images would prevent neither crimes nor intrusive surveillance, security experts have warned. © Provided by The i Apple’s proposed ... Read more »

How to use iOS 15's new Focus modes

© Image: Apple These days, it is way too easy to be pulled from your work by notifications and other distractions. In order to help you keep your attention where ... Read more »

The myth of generations, debunked

© Sai deSilva/Unsplash Generational divides and conflicts between Gen Z, millennials, and boomers only hold society back. This story originally appeared in the Youth issue of Popular Science. Current subscribers ... Read more »

Vergecast: HTC's new VR headset, and what to expect at next week's tech events

© Photo by Amelia Holowaty Krales / The Verge Every Friday, The Verge publishes our flagship podcast, The Vergecast, where co-hosts Nilay Patel and Dieter Bohn discuss the week in ... Read more »

This 3D printed rocket is heading into space in 2022

© Courtesy of Relativity Space Relativity Space has developed a 3D printing system for its future Terran 1 and Terran R rockets. In a major first, American startup Relativity Space ... Read more »

Telescopes for sale: The best prices on Newtonians, Dobsonians and more

© Provided by Space Telescopes for sale: Image shows man next to telescope looking at moon Hunting down telescopes for sale is one of the best ways to save money ... Read more »

The M1 Mac Mini has dropped to its lowest price ever at Amazon

© Provided by The Verge Amazon’s $150 discount on the 512GB Mac Mini brings the 2020 desktop down to its lowest price to date. The Mac Mini is already Apple’s ... Read more »

Katarina Johnson-Thompson parts ways with coach Bertrand Valcin

© Provided by Daily Mail MailOnline logo Katarina Johnson-Thompson is looking for a new coach after parting with the Frenchman who helped transform her career. Bertrand Valcin has overseen Johnson-Thompson’s astonishing ... Read more »

Feds warn companies: Fake online reviews could lead to fines

Social Media Fake Reviews Fines (Copyright 2019 The Associated Press. All rights reserved.) Federal regulators say they are cracking down on “an explosion” of businesses' use of fake reviews and ... Read more »

Get connecting with the Windows 11 Chat app

© Provided by Windows Central Windows 11 has a new Chat experience, and in this guide, we’ll show you how to get started. Windows 11 also comes with Chat, a ... Read more »

Operations suspended at lab after false negative PCR tests

Operations have been suspended at a Wolverhampton laboratory as NHS Test and Trace investigates reports of people receiving negative PCR results despite testing positive on a lateral flow. Read more »

Microsoft Edge Dev gains Share support on Windows 7

© Windows Central Microsoft Edge Update Dev New2 Surprisingly, the latest update to Edge Dev adds a feature for Windows 7. What you need to know Microsoft Edge Dev has ... Read more »

Self-driving cars plague San Francisco street

© Getty Images Waymo is trying out self-driving cars with a human “safety driver” on board Residents in a “dead-end” street in San Francisco say they are being plagued by ... Read more »

Sir David Amess asks Boris Johnson to help reduce 'senseless' knife crime murders at PMQs

The Tory veteran, 69, who has died after being repeatedly stabbed at a constituents‘ meeting, asked the Prime Minister to commit to reducing knife crime on March 3 this year, ... Read more »

UK public warms to road pricing as fuel duty replacement considered

Road pricing is seen as a fairer possible system to raise revenue than fuel duty and motoring taxes, thinktank research has found. The switch to electric cars means almost £30bn ... Read more »

And the winners are.... Here are my picks for 2021's best tablets

We may receive commission from purchases made via links on this page. Pricing and availability are subject to change. Tablets come in all shapes and sizes. Wait, the shapes are ... Read more »

Sussex police arrest man on suspicion of impersonating officer so he could kidnap girl

A man has been arrested in Sussex on suspicion of impersonating a police officer so he could kidnap a 14-year-old girl on her way to school. Read more »

Tana Ramsay pens moving tribute to son on what would've been his fifth birthday

Tana and Gordon Ramsay have five children. (PA) Tana Ramsay has penned a moving tribute to the baby boy she miscarried five years ago. The 47-year-old lost her son Rocky ... Read more »

Breastfeeding is tough: new research shows how to make it more manageable

Jacob Lund/Shutterstock The benefits of breastfeeding are wide-ranging and life-changing. Breast milk contains antibodies that reduce the risk of asthma, allergies, diarrhoea and ear infections. Breastfed infants are hospitalised less ... Read more »

Kenya child killer beaten to death by mob after jail escape

Kenya Killed by Mob (Copyright 2021 The Associated Press. All rights reserved.) Police in Kenya say a man who had confessed to killing a dozen children and escaped from detention ... Read more »

NASA's Lucy probe will visit 8 asteroids in 12 years. Here's how it will work.

© Provided by Space An artist’s depiction (not to scale) of the Trojan asteroids clumped ahead of and behind Jupiter. Squeezing flybys of eight asteroids, most in a completely unexplored ... Read more »

Prince William has ‘wrong idea about space travel', says William Shatner

William Shatner raises his hand after returning to Earth on billionaire Jeff Bezos‘s second suborbital tourism flight – LM Otero The Duke of Cambridge is a “lovely, gentle, educated man” ... Read more »