Cheetos dust exhibition on mega-yacht for Art Basel mocked online

art basel, miami, snacks

A one-day event at this year’s Art Basel will focus on art made mostly out of Cheeto dust.

This whole concept is dangerously cheesy.

The internationally renowned showcase Art Basel will this year close out its final day with a Cheetos-hosted exhibition featuring art made out of the dust from its iconic corn puff snack, a residue formally known as Cheetle.

LL Cool J’s lifestyle brand Rock the Bells is co-presenting the event alongside Cheetos, and the collaborators are promoting it as “one of the most anticipated events at Art Basel 2021 on the Seafair Mega Yacht.”

The five-four trash food-dusted extravaganza will not only feature eight new, original, Cheetle-based pieces by street artist Lefty Out There but five DJs, “Cheetos-inspired activations,” onboard activities, and an open bar, all aboard the 220-foot, four-story yacht, according to the oddly normal-looking Eventbrite page.

“His signature squiggles are the forefront of virtual creativity and has gained international recognition,” Rock the Bells tweeted in promotion of the Cheeto-utilizing artist.

art basel, miami, snacks

The event is made in collaboration with LL Cool J’s lifestyle brand.

Courtesy of Rock The Bells

“Who said don’t play with your food?” an automated-sounding voice narrated in another tweeted promotional clip.

The Saturday, Dec. 4 event is free with registration, and there’s an open bar. A more exclusive bash is alluded to follow, although it appears to be invite-only.

Quotes from corporate employees of Cheetos’ parent company Frito-Lay are rather hilariously dry and barely lean into the highly meme-worthy event basis. 

art basel, miami, snacks

The promotional material around the event is shockingly dry.

Courtesy of Rock The Bells

“Over the years, fans have used Cheetos as inspiration for so many different things, from fashion to beauty to culinary and more,” commented Frito-Lay North America senior director of marketing Jessica Spaulding, Food & Wine reported. “Now, we’re excited to see how Cheetle — the orange dust that our fans wear proudly on their fingertips — is brought to life at Art Basel through the incredibly talented Lefty Out There’s artwork.”

Of course, Twitter immediately mocked the cheesy project, comparing it to last year’s duct-taped banana, which ended up selling for $120,000.

“$120,000 banana: I’m the dumbest s–t you’ve ever seen and I’m coming to Art Basel Cheetos: hold my beer,” tweeted one person.

“How the hell did we get here with Cheetos??” added another.

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