Cost of love: Brits opt to dine in and scale back as flower prices soar this Valentine’s Day

cost of love: brits opt to dine in and scale back as flower prices soar this valentine’s day

Last minute Valentine’s Day flowers are now roughly four per cent more expensive than they were last year, according to inflation data from the Office for National Statistics.

Last-minute Valentine’s Day flowers are now roughly four per cent more expensive than they were last year, according to inflation data from the Office for National Statistics.

On the day of love, train stations and tube stops have been filled with florist stalls giving partners one last chance to woo their significant other before the big day ends.

However, the price of a bouquet of roses has shot up around four per cent if you look at Wednesday’s inflation reading.

“Outside of the big demand peaks like Valentine’s Day, inflation in our cost base is falling in line with the national trend as energy costs annualise but wage pressures throughout our supply chain remain elevated,” Aron Gelbard, chief and co-founder of Bloom & Wild, told City A.M.

Amid a national cost crunch, it appears shoppers are scaling back, figures from Barclays show that half of those buying flowers for their partners this year will save money by buying them from the supermarket instead of a florist.

It comes as German discounter Aldi opened its first-ever flower stand in Waterloo station to compete with pricer stalls.

Aldi also said they are selling the cheapest bunch of dozen red roses available from a supermarket this Valentine’s Day, priced at just £4.49  – 82 per cent cheaper than the equivalent from M&S.

As shoppers continue to feel the pinch, couples will adopt a more cost-conscious approach this year and choose to dine in instead of eating out.

‘Big Four’ supermarket Sainsbury’s said Valentine’s Day sales on its £15 ‘Dine In Meal for Two’ are expected to be 50 per cent higher than last year.

At the beginning of this week, sales across champagne and sparkling were up 55 per cent week on week, the supermarket said.

Read more

Why inflation staying stuck at four per cent is actually good news

cost of love: brits opt to dine in and scale back as flower prices soar this valentine’s day

News Related

OTHER NEWS

FA confident that Man Utd starlet will pick England over Ghana

Kobbie Mainoo made his first start for Man Utd at Everton (Photo: Getty) The Football Association are reportedly confident that Manchester United starlet Kobbie Mainoo will choose to represent England ... Read more »

World Darts Championship draw throws up tricky tests for big names

Michael Smith will begin the defence of his world title on the opening night (Picture: Getty Images) The 2024 World Darts Championship is less than three weeks away and the ... Read more »

Pioneering flight to use repurposed cooking oil to cross Atlantic

For the first time a long haul commercial aircraft is flying across the Atlantic using 100% sustainable aviation fuel (SAF). A long haul commercial flight is flying to the US ... Read more »

King meets world business and finance figures at Buckingham Palace

The King has met business and finance leaders from across the world at a Buckingham Palace reception to mark the conclusion of the UK’s Global Investment Summit. Charles was introduced ... Read more »

What Lou Holtz thinks of Ohio State's loss to Michigan: 'They aren't real happy'

After Ohio State’s 30-24 loss to Michigan Saturday, many college football fans were wondering where Lou Holtz was. In his postgame interview after the Buckeyes beat Notre Dame 17-14 in ... Read more »

Darius Slay wouldn't have minded being penalized on controversial no-call

Darius Slay wouldn’t have minded being penalized on controversial no-call No matter which team you were rooting for on Sunday, we can all agree that the officiating job performed by ... Read more »

Mac Jones discusses Patriots future after latest benching

New England Patriots quarterback Mac Jones (10) Quarterback Mac Jones remains committed to finding success with the New England Patriots even though his future is up in the air following ... Read more »
Top List in the World