Bengals, Rams Super Bowl could boost Best Buy's TV sales. A Chiefs-49ers appearance would be the worst-case scenario, analyst says

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

Joe Burrow #9 of the Cincinnati Bengals against the Tennessee Titans during the AFC Divisional Playoff at Nissan Stadium on January 22, 2022 in Nashville, Tennessee.Andy Lyons | Getty Images

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

The Kansas City Chiefs have the biggest star in quarterback Patrick Mahomes. But the Cincinnati Bengals would be the better AFC team for the 2022 Super Bowl among the remaining National Football League playoff teams, at least for Best Buy.

Loop Capital Markets, in a note to clients this week, tried to determine which Super Bowl LVI matchup would drive the most sales of new TVs and home theaters at the retailer. It concluded a Cincinnati Bengals versus Los Angeles Rams matchup would benefit the retailer most.

Global Tech News Daily

Loop Capital used “metropolitan statistical area” metrics to assist in determining the population size of a city and surrounding counties. The MSA for Cincinnati and Los Angeles is 15.5 million, combined. The clubs' combined 36 years since they last appeared in a Super Bowl – 33 of those years belonging to the Bengals' absence – would also favor potential sales, Loop said.

The firm determined a Chiefs-49ers contest “would be the least desirable outcome” for Best Buy, given there's only been a combined three years since the last Super Bowl appearance of the teams, and the smaller combined local fan populations.

Global Tech News Daily

The NFL is coming off one of its most-watched playoff weekends after the Chiefs' thrilling win over the Buffalo Bills. The game averaged 42.7 million viewers and peaked at more than 51 million people who watched Mahomes lead the Chiefs to a 42-36 victory.

The Chiefs star led a drive with 13 seconds remaining in the fourth quarter to tie the game at 36. He also threw the game-winning touchdown in overtime to advance the team to its fourth consecutive AFC championship. CBS Sports' telecast was the most-watched divisional postseason game on any network since 2017.

Last Saturday, the network also aired the Bengals playoff win over the top-seeded Tennessee Titans. That game averaged 30.7 million viewers and peaked at 38.3 million.

So why the Bengals?

Loop estimated the “national interest” among football fans would prefer watching Bengals quarterback Joe Burrow, noting he's also “just two years removed from winning a college national championship.” And first-year Rams quarterback Matt Stafford “would garner a fair amount of interest,” too. 

The team won its first playoff game in 31 years after beating the Las Vegas Raiders in the wild card contest on Jan. 15. Despite appearing in the Super Bowl twice (1981 and 1988 seasons), the Bengals have never won an NFL championship.

Patrick Mahomes #15 of the Kansas City Chiefs looks on before Super Bowl LV against the Tampa Bay Buccaneers at Raymond James Stadium on February 07, 2021 in Tampa, Florida.Kevin C. Cox | Getty Images Sport | Getty Images

Mahomes' revenge also intriguing

But national interest doesn't completely rule out the Chiefs.

Mahomes squaring off against Stafford was the second most favorable matchup in the note. The combined MSA of those two NFL cites is 15.4 million combined. Also, Best Buy's “33 stores in the combined fanbase areas would be the highest of the potential matchups,” wrote Loop Capital managing director Anthony Chukumba.

And the Chiefs know all about Super Bowl droughts.

The team won its first NFL title in 50 years in 2020 after beating the 49ers in Super Bowl LIV. Before that, the last time the Chiefs last appeared in a Super Bowl was in 1970. The Chiefs couldn't pull off a repeat last year, though, falling to Tom Brady and the Tampa Bay Buccaneers.

Loop estimates there'd be national attention around Mahomes' looking to redeem the Chiefs and joining the list of quarterbacks with multiple Super Bowl wins in their fifth year in the NFL.

Deebo Samuel #19 of the San Francisco 49ers rushes during the game against the Green Bay Packers in the NFC Divisional Playoff game at Lambeau Field on January 22, 2022 in Green Bay, Wisconsin.Michael Zagaris | Getty Images

No love for the 49ers

Though the Chiefs, Bengals, and Rams are Loop's choice of teams that would favor more television sales for Best Buy, the firm shows little love for the 49ers. This is a bit surprising, especially since the 49ers are one of the more popular NFL teams. 

The 49ers' wild card win over the Dallas Cowboys drew 41.5 million viewers. The win over the Green Bay Packers last week attracted 36.9 million viewers. And the team's loss to the Chiefs in the 2020 Super Bowl drew 100 million viewers on NBC Sports, the network host of this year's Super Bowl in Los Angeles.

Last season's Mahomes-Brady Super Bowl game was the worst-rated since 2007, with only 96.4 million viewers.  

The 49ers also have wide receiver Deebo Samuel, who is quickly becoming a rising star. But Loop projects a Bengals-49ers contest would be “suboptimal” for Best Buy due to the combined MSA of roughly 7 million people living in the Cincinnati and San Francisco areas.

Loops noted Best Buy's 26 stores in the combined territories, and with “notable exception of Burrow, we think national interest in the game would be fairly limited — particularly given the 49ers' fairly descript roster (including Garoppolo) who is perennially viewed as being one more mediocre game from losing his starting job.”

Meanwhile, a Super Bowl LIV rematch would represent “the worst of the four possibilities for Best Buy television sales” due to the combined 6.9 million MSA population and possible Chiefs fatigue, as the team has played in two straight Super Bowls.

“While the Chiefs feature well-known players such as Mahomes, Travis Kelce, and Tyreek Hill, we think the 49ers' aforementioned largely 'no name' roster would force reporters to work overtime to concoct compelling national 'story lines.'”

“On the bright side,” Loop concluded, “with the 49ers having eliminated the Green Bay Packers, a potential Super Bowl boycott by 'immunized' quarterback Aaron Rodgers is no longer a possible overhang.”

Disclosure: NBCUniversal is the parent company of CNBC.

News Related

OTHER NEWS

Philippe Coutinho's agent has already revealed his thoughts on Liverpool transfer return

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Araujo taken in ambulance after sickening clash of heads with Barcelona teammate Gavi

Barcelona defender Ronald Araujo was taken off the pitch in an ambulance during their match against Celta Vigo and rushed to hospital. The Uruguayan was involved in a sickening clash ... Read more »

Aston Villa vs Liverpool: Report and player ratings Sadio Mane gives Reds a Premier League title boost

A much-changed Liverpool side came from behind to win at Villa Park to keep the pressure on league leaders Manchester City Read more »

Liverpool vindicated Jurgen Klopp’s risky rotation policy by doing just enough to beat wasteful Aston Villa

Klopp demoted Mo Salah to the bench and Andy Robertson from the squad but Liverpool had enough to reserve to bounce back from Saturday’s disappointment Read more »

Gary Lineker offers solution to Coleen Rooney and Rebekah Vardy 'Wagatha Christie' case

Gary Lineker has offered a funny solution to the “Wagatha Christie” court case between Coleen Rooney and Rebekah Vardy. Coleen is being sued by Rebekah for libel at the High ... Read more »

FIFA chief Gianni Infantino announces plans to create football game to rival EA Sports

FIFA are planning to create their own football video game after it was announced their three-decade partnership with EA Sports is coming to an end. EA Sports have confirmed FIFA ... Read more »

Fabinho injury: Liverpool midfielder suffers suspected hamstring issue ahead of FA Cup final against Chelsea

The Brazilian pulled up as he sprinted after Philippe Coutinho and had to be replaced by Jordan Henderson at Villa Park Read more »

Man Utd youth coach assesses club's "exciting" kids and his own rise ahead of cup final

Justin Cochrane started his coaching career while a teenage player at QPR when he placed an advert in his local paper for juniors to teach. It didn’t make big news ... Read more »

One year on from football's social media blackout - what's changed?

More than one year on from the social media boycott aimed at tackling discrimination and vile abuse online has anything really changed? You'll remember that at the end of April ... Read more »

European transfer news: Real Madrid up stakes for Kylian Mbappe plus Casemiro exit

Real Madrid have long been linked with Paris Saint-Germain striker Kylian Mbappe and despite speculation the France star is set to sign a new contract with the Ligue 1 giants ... Read more »

Sadio Mane's 'childhood dream' comes to light as Liverpool star linked with summer exit

Sadio Mane 's dream destination has come to light amid links of a summer transfer to Bayern Munich. The Liverpool star is yet to sign a new contract with the ... Read more »

Jadon Sancho's Erling Haaland plea falls on deaf ears as he ignores Man Utd star's wishes

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Edu 'steps up' Arsenal transfer efforts for £17m Scotland star to replace Nuno Tavares

Arsenal have reportedly stepped up their attempts to sign Scotland star Aaron Hickey as a replacement for Nuno Tavares. After laying out the Gunners' transfer plans, technical director Edu is ... Read more »

Newcastle prepare summer transfer cull with as many as 10 stars 'facing axe'

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

5 Man City casualties from Erling Haaland transfer including brand new signing

The sight of Erling Haaland arriving at Manchester City will send tremors of terror throughout the Premier League – and perhaps to his team-mates as well – as the champions ... Read more »

Chelsea ace Antonio Rudiger signs Real Madrid contract with huge release clause

Chelsea defender Antonio Rudiger has now penned a bumper pre-contract agreement with Real Madrid to bring his five-year stint at Stamford Bridge to an end, according to a new report. ... Read more »

Ole Gunnar Solskjaer was spot on about Erling Haaland after revealing thoughts on Man Utd

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Fifth senior Man Utd figure leaves club as chief strategy officer exits in reshuffle

Manchester United have told their employees chief strategy officer Hemen Tseayo is stepping down from his position. A new era began at Old Trafford in February when Richard Arnold became ... Read more »

7 flops who cost more than Erling Haaland after bargain Man City transfer announced

The capture of Erling Haaland has sent pulses racing amongst Manchester City fans as the Premier League prepares to welcome the Norwegian hot-shot. The champions have agreed a £51million deal ... Read more »

Arsenal desperate to prevent Eddie Nketiah exit with six Premier League rivals keen

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Pep Guardiola reacts to uproar over Liverpool comments after Jurgen Klopp response

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Brighton starlet attracting transfer attention days after returning from loan

Highly-rated Brighton goalkeeper Carl Rushworth is back training with the Premier League club after his loan at Walsall ended. Rushworth made 43 appearances for Walsall keeping 11 clean sheets for ... Read more »

Lazio president responds to Man Utd's transfer 'interest' in Sergej Milinkovic-Savic

Lazio president Claudio Lotito insists Sergej Milinkovic-Savic is not for sale amid rumours linking him with both Juventus and Manchester United. The Serbia international, 27, has impressed for Lazio this ... Read more »

Cristiano Ronaldo's seven-year prediction on £30m Arsenal transfer speaks volumes

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Gary Lineker hits out at Patrice Evra for talking "utter nonsense" about Pep Guardiola

Gary Lineker has responded to Patrice Evra's claim that Pep Guardiola doesn't want any leaders at Manchester City due to his management. The former Manchester United defender believes the Spaniard ... Read more »

Stats show Antonio Conte justified in hitting back at Jurgen Klopp's Liverpool 'excuses'

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Borussia Dortmund immediately name Erling Haaland replacement amid failed Man Utd attempt

Borussia Dortmund have already replaced Erling Haaland by snapping up RB Salzburg hotshot Karim Adeyemi – despite Manchester United's late attempt to hijack the deal. Dortmund have been braced for ... Read more »

Patrick Vieira selects best players he played with and against during legendary career

Patrick Vieira has named Zinedine Zidane, Dennis Bergkamp and Thierry Henry as the best three players he played with during his illustrious playing career. Vieira, who is now the manager ... Read more »

Ralf Rangnick's 4 most controversial Man Utd remarks as Rio Ferdinand calls him "distasteful"

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Roy Hodgson responds to angry Watford fan backlash after his "snub" at Crystal Palace

Roy Hodson has apologised to Watford fans for failing to acknowledge them in the dark hour of relegation but insisted: “I didn't snub them deliberately.” As their relegation to the ... Read more »

Jesse Marsch quotes Gandhi, JFK and Mother Teresa in bizarre Leeds survival team talk

It is hardly “we’ll fight them on the beaches” stuff, but Jesse Marsch is using sayings by Gandhi and Mother Teresa to fire up his Leeds players for their relegation ... Read more »

Birmingham could sign ex-Atletico Madrid and Chelsea striker if Maxi Lopez buys club

Former Argentine footballer Maxi Lopez wants to sign free agent Diego Costa if he gets control at Birmingham. Birmingham’s Chinese owners are ready to sell a stake in the club ... Read more »

Jose Mourinho demands "explanation" and "respect" in furious Roma outburst

Jose Mourinho has demanded that Roma receive an “explanation” for decisions that went against them in their bruising 2-0 defeat to Fiorentina on Monday. The Giallorossi, not so fresh from ... Read more »

FA Youth Cup final 2022: Man Utd stars to watch vs Nottingham Forest, from Alejandro Garnacho to Joe Hugill

United take on Nottingham Forest at Old Trafford on Wednesday bidding for a record 11th competition triumph Read more »

Antonio Conte taunts Jurgen Klopp with strong response to Liverpool boss' dig

Antonio Conte has hit back at Jurgen Klopp's analysis of his Tottenham side, insisting that Liverpool were lucky to escape with a point from their weekend meeting at Anfield. Spurs ... Read more »

5 free agents Erik ten Hag could target with Man Utd summer transfer budget in question

jQuery(function(){ if (typeof jwplayer_load == typeof indefined) { var jwplayer_load = 1; jQuery(window).load(function(){ jQuery(".sc_video_shortcode_jwplayer").each(function(){ var _this = $(this); jQuery.get(jQuery(this).attr("url"), function(data, status){ if (typeof data.split("\n") !== typeof undefined) { var src ... Read more »

Man City confirm sensational Erling Haaland transfer to sign Europe's hottest property

Manchester City have announced the stunning capture of Erling Haaland after meeting his release clause at Borussia Dortmund. The Norway international, 21, has arguably been the most sought-after player in ... Read more »

Man Utd 'prepare formal bid' for Portuguese youngster who impressed Bruno Fernandes

Manchester United are reportedly preparing a 'formal proposal' for Sporting Lisbon centre-back Goncalo Inacio. Inacio, who came through Sporting's youth ranks, made his senior breakthrough in the 2020/21 season after ... Read more »

Jack Wilshere in Denmark: How Arsenal hero has fared as he provides vital assist

11 years ago this month, Jack Wilshere was fulfilling media duties for England ahead of the Three Lions Euro 2012 qualifying clash against Switzerland. Not one reporter in the room ... Read more »

Erling Haaland transfer: Man City confirm agreement in principle to sign Borussia Dortmund striker for £64m

City are still finalising terms with Haaland, who passed a medical in Belgium on Monday Read more »