AT&T plans multi-year effort to burnish its brand image

© Reuters/Brendan McDermid FILE PHOTO: The company logo for AT&T is displayed on a screen on the floor at the NYSE in New York

By Sheila Dang

(Reuters) -AT&T Inc will pursue a “multi-year effort” to improve its reputation with customers, its Chief Executive John Stankey said on Tuesday.

Speaking at Goldman Sachs’ Communacopia conference, Stankey said he was not satisfied with the U.S. wireless company’s current brand image and added the company is not currently perceived by customers as “being the best in all cases.”

Download our mobile app

The Dallas-based company is working to spin off its media unit WarnerMedia to combine the assets with Discovery Inc, ending AT&T’s ambitious journey to become an entertainment powerhouse and allowing it to refocus on its original communications business.

Stankey said the brand turnaround plan is not an advertising campaign, but rather ensuring that its products, such as fiber home internet, are the best in the market.

AT&T has so far implemented $2 billion in “cost efficiencies” out of its goal of $6 billion, which the company is investing back into its business, Stankey said.

(Reporting by Sheila Dang in Dallas; additional reporting by Helen Coster in New York;Editing by Sonya Hepinstall)

Internet Explorer Channel Network
News Related


Kylie Padilla posts cryptic message on Instagram after Aljur Abrenica's revelation

© Provided by Tila idinaan ni Kylie Padilla sa mga kanta ang reaksiyon niya sa pagsisiwalat ng estranged husband na si Aljur Abenica sa Facebook na ang aktres umano ang unang nangaliwa sa kanilang ... Read more »

Home Office boss accused of poisoning pregnant mistress to face trial

© Provided by Daily Mail MailOnline logo A Home Office boss accused of drugging his pregnant mistress to give her a miscarriage will face trial next year. Darren Burke, 42, ... Read more »

The Guardian view on biometric technology in schools: watch closely

The news that schools in North Ayrshire in Scotland have introduced facial recognition technology to support payments in their canteens prompts many questions. The company behind the scheme, CRB Cunninghams, ... Read more »

Trump-backed bills on election audits, illegal voting penalties expected to die in Texas legislature

The two election-related bills that were backed by former President Trump are expected to die in the Texas legislature when the legislative session ends on Tuesday. © Getty Images Trump-backed ... Read more »

New VSTAR mechanic officially revealed for the Pokémon TCG, showcases Arceus VSTAR

© Provided by Dot Esports After being teased for several months via trademarks and other news, The Pokémon Company has officially unveiled the new VSTAR mechanic that will be added ... Read more »

AirPods 3: The biggest missing features in Apple's 2021 earbuds

Apple’s third-gen AirPods were a highlight of Apple’s “Unleashed” event on Monday, which also saw the debut of a redesigned MacBook Pro line that brings back multiple ports and higher-end ... Read more »

It May Be Too Late to Find the Origin of COVID-19. The WHO Is Trying Anyway

Almost two years into the COVID-19 pandemic, it’s still not clear exactly how, where or when the SARS-CoV-2 virus began infecting people. Many experts believe the virus jumped from animal ... Read more »

Pirate historian judges Overwatch skins based on historical accuracy

Ever wanted to know if Overwatch‘s Halloween pirate skins are actually historically accurate? One Redditor has you covered. © Provided by Dot Esports Reddit user LootBoxDad, who enjoys Overwatch and ... Read more »

Date for Warzone's Vanguard Integration Reportedly Leaked

Call of Duty: Warzone’s integration with Vanguard now has a set date, according to leaks. Call of Duty: Vanguard is scheduled for release on Nov. 5, bringing with it a ... Read more »

Kampf um WM-Platz 8 scheint vorbei: Schafft Alfa-Sauber noch das Wunder?

© Lukas Gorys Schafft Alfa-Sauber noch das Wunder? Am Sonntag geht es ab 21 Uhr MEZ (TV live) in Texas auf die 17. Formel-1-Reise 2021. So lange dauerte übrigens die ... Read more »

Alex Murdaugh denied bond, ordered to undergo psychiatric evaluation

Alex Murdaugh will remain behind bars, a judge ruled Tuesday. The South Carolina lawyer was denied bond by Judge Clifton Newman, who rejected prosecutors’ request of a $200,000 surety bond ... Read more »

18 Fälle bei München, bisher 3 beim EVZ: Corona-Explosion nach Champions-League-Spiel in Zug

© Bereitgestellt von Blick Corona-Explosion nach Champions-League-Spiel in Zug Die erste Corona-Verschiebung der NL-Saison ist Tatsache: Die Partie Davos – Zug vom Dienstag findet nicht statt. Was ist passiert? Am ... Read more »

Pokemon Legends: Arceus tweet shares an ominous tease for a new Pokemon

The official Pokemon Twitter account posted a video this morning teasing a new Pokemon for the upcoming Pokemon Legends: Arceus. The video, which is uncharacteristically ominous for a family-friendly brand ... Read more »

«Es wäre eine grosse Ehre»: Schelling kandidiert für Posten im Olympischen Komitee

© Bereitgestellt von Blick Schelling kandidiert für Posten im Olympischen Komitee Es geht um einen von zwei Sitzen in der «Athletes Commission» des Internationalen Olympischen Komitee (IOC), um welchen Florence ... Read more »

Giannis will die Bucks zur Titelverteidigung führen – viel Kohle für Capela

© Morry Gash/ Giannis Antetokounmpo steht erneut im Fokus des Interesses. Die nordamerikanische Basketballliga NBA startet in der Nacht auf Mittwoch in die Saison. Der Genfer Clint Capela gehört mit ... Read more »

Boogie Board Inventor Tom Morey Dies at 86: 'His Simple Gift…Will Be His Joyous, Lasting, Legacy'

Tom Morey, who celebrated the 50th anniversary of the Boogie Board over the summer, has died. He was 86. © Provided by People Robert Lachman/Los Angeles Times via Getty Tom ... Read more »

Alles spricht fürs E-Auto - Vergleich Brennstoffzelle, E-Fuels und E-Antrieb

Maximilian Fichtner ist Chemiker und hat sich lange mit Energie und Wasserstoff beschäftigt. Jetzt ist er einer der bekanntesten Batterieforscher Deutschlands. Auf dem auto motor und sport-Kongress wägt er alternative ... Read more »

North Korea's Missile Test Belies Grave Problems at Home

North Korea’s provocative missile launch on Tuesday and accompanying assertions of strength belie a catastrophic situation inside the hermit kingdom as 22 months of international isolation appear to have brought ... Read more »

Golubic und Vögele bereits ausgeschieden: Laaksonen schlägt Tennis-Rüpel Paire

© Bereitgestellt von Blick Laaksonen schlägt Tennis-Rüpel Paire Henri Laaksonen (ATP 99) steht beim ATP Turnier im belgischen Antwerpen in der zweiten Runde. Gegen das französische «Enfant Terrible» Benoît Paire ... Read more »

Incredible moment couple FLOAT their dream home 50 miles across lake to new picture perfect location

THIS is the incredible moment a couple floated their dream home 56 miles across a lake to a new location. Kirk Lovell and Daniele Penney, from Newfoundland, Canada, moved their ... Read more »

Sales growth at Gucci slows down sharply in Q3, missing forecasts

© Reuters/MIKE SEGAR FILE PHOTO: Closed luxury retail stores on 5th Avenue in Manhattan during the outbreak of the coronavirus disease (COVID-19) in New York PARIS (Reuters) – Kering’s star ... Read more »

Investment firm CD&R to buy PwC's mobility unit for $2.2 billion - source

© Reuters/Wolfgang Rattay FILE PHOTO: Logo of Price Waterhouse Coopers of PWC office in Berlin (Reuters) – Private investment firm Clayton, Dubilier & Rice (CD&R) will buy accounting and consulting ... Read more »

Kami tak mahu 4 ADUN sertai parti, kata Pemuda PKR Kedah

© Provided by Free Malaysia Today Ketua Pemuda PKR Kedah, Mohammed Firdaus Johari berkata, tanpa mengira justifikasi atau strategi politik, tindakan membenarkan mereka masuk ke PKR perlu ditentang habis-habisan. (Gambar ... Read more »

Are you rambling too much? Use this easy trick to get to the point faster, says public speaking expert

© Provided by CNBC A few years into my work training leaders and public speakers, I noticed a concerning pattern. My clients were speaking with conviction, planting their feet, making ... Read more »

Ethiopia: United Nations says three children killed in airstrike in capital of Tigray region

The Ethiopian government initially denied carrying out the deadly attack in Mekelle, but state media later confirmed the African country’s air force was behind the airstrike. Read more »

Apple releases a RM99 Polishing Cloth that cleans any Apple display

Besides introducing the AirPods 3 and the new MacBook Pro 14 and 16, Apple has quietly introduced a polishing cloth that is designed to clean any Apple display which includes ... Read more »

'I was told having a child would kill me'

Image: Reia was told that having a child would will her Reia DaCosta was told that having a child would kill her. She was born with sickle cell disease, something ... Read more »

Atletico Madrid vs Liverpool live stream: how to watch Champions League online from anywhere

Jurgen Klopp’s Liverpool will be looking to maintain the perfect start to their 21/22 Champions League campaign as they face the current La Liga title holders. Follow our guide as ... Read more »

Hindu society is under attack in Bangladesh, Mamata Banerjee is maintaining silence: Dilip Ghosh

© Provided by Zee News New Delhi: Bharatiya Janata Party national vice president Dilip Ghosh on Tuesday (October 19) lashed out at West Bengal Chief Minister Mamata Banerjee for keeping ... Read more »

Will We Soon Have A World Without Nigels?

© Provided by Grazia The UK’s most popular baby names have been revealed this week, with firm favourites Olivia and Oliver retaining their spot at the top of the list ... Read more »

BJP, Congress Join Hands in Huzurabad By-Elections, Says TRS

© Provided by News18 BJP, Congress Join Hands in Huzurabad By-Elections, Says TRS Telangana Rastra Samiti-TRS working President and Minister KT Rama Rao alleged that the BJP and Congress colluded ... Read more »

Hospital staff help patient stream her parents' wedding renewal ceremony

© Provided by Evening Standard Staff helped patient Wendy McFadden stream her parents’ wedding renewal ceremony from her room (The Royal Orthopaedic Hospital NHS Foundation Trust) A hospital patient was ... Read more »

Instagram model stabbed beau with kitchen knife in NYC pad, cops say

Genie Exum has been accused of stabbing her boyfriend with a knife after an argument. She is expected to be arraigned on October 19, 2021. @genie.exum An Instagram model stabbed ... Read more »

Amazon is offering up to $3,000 in signing bonuses as it tries to hire 150,000 seasonal workers. Here's where the jobs are concentrated.

© Provided by Business Insider REUTERS/Brendan McDermid Amazon is hiring for 150,000 seasonal roles across the US. The jobs have an average starting pay of $18 per hour with an ... Read more »

US formally removes Colorado River fish's endangered status

Colorado River-Endangered Fish (U.S. Fish and Wildlife Service) The humpback chub, a rare fish found only in the Colorado River basin, has been brought back from the brink of extinction ... Read more »

Sharp-eyed Israeli scuba diver uncovers ancient Crusader sword

An amateur Israeli scuba diver has made the find of a lifetime at the bottom of the Mediterranean, where he discovered a sword that experts say dates back to the ... Read more »

Google CEO Sundar Pichai says 3 days in the office and 2 at home is a good 'balance' between in-person collaboration and time off from the commute

© Provided by Business Insider Google CEO Sundar Pichai. Justin Sullivan via Getty Images Google CEO Sundar Pichai discussed the company’s hybrid working plans with The Wall Street Journal. Three ... Read more »

Southwest nixes putting unvaccinated exemption staff on unpaid leave

Southwest said that if COVID-19 vaccine exemption requests weren’t approved by Dec. 8, employees could continue to work until the company reviews their application. Robert F. Bukaty/AP Southwest Airlines has ... Read more »

Lesbian sues Biden administration after homophobic rejection by Christian foster agency

A Tennessee woman was turned away twice from fostering a child through a federally-funded programme because she’s a lesbian. Now she’s suing the federal government. Kelly Easter, who is from ... Read more »

Police shooting looms over Emanuel in confirmation battle

FILE – In this April 22, 2019, file photo, Chicago Mayor Rahm Emanuel waves as he arrives at a news conference outside of the south air traffic control tower at ... Read more »