AssetWise relies on “Wind of Chance” strategy to unfold the sails and capture the wind of opportunity

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AssetWise relies on “Wind of Chance” strategy to unfold the sails and capture the wind of opportunity

Seven new high-rise and horizontal projects worth more than 12.4 billion baht are added to the portfolio, seizing new business opportunities for stable and sustainable growth

Approaching the 18th anniversary, AssetWise has introduced the “Wind of Chance” strategy that is considered a magnificent effort towards walking through the strong wind of challenge and capturing a new wave of opportunities.

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To foster stable and sustainable growth, the company starts with seven brand-new projects in 2022, including both horizontal and high-rise properties with a total value of 12.4 billion baht which will be eligible for the revenue recognition of 6 billion baht. With a focus on creating business synergies, AssetWise expects to generate sales revenue of more than 10 billion baht this year while further strengthening its core business.

AssetWise relies on “Wind of Chance” strategy to unfold the sails and capture the wind of opportunity

“As we are approaching the 18th anniversary in 2022, AssetWise is as splendid as a boat with full sails ready to seize new opportunities amid strong wind seeking to push our business in all directions,” said Mr.Kromchet Vipanpong, CEO of AssetWise Public Company Limited (ASW), a leading lifestyle real estate developer with the concept of We Build Happiness. “This year’s key strategy that gets us prepared is Wind of Chance, which highlights the extension of the meaning of happiness for every living need and the passion for embracing new opportunities.”

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“The real estate market in Thailand is likely to recover this year, which is in line with the upward trend in the economy, thanks to the government’s economic stimulus measures. It is also expected that there will be promotional activities to stimulate purchasing power in the property sector and this will result in recovery within this sector. With this encouraging market environment, AssetWise considers it the right time to expand the business and grab new opportunities in a proactive way by developing new projects that meet the needs and truly connect happiness to every group of customers. AssetWise will launch seven new projects with a total investment of 12.4 billion baht. These include five condominiums and two housing projects, which account for 60% and 40% respectively in our portfolio.”

AssetWise relies on “Wind of Chance” strategy to unfold the sails and capture the wind of opportunity

“Backed by our extensive experience and insights into the changing lifestyles of customers, combined with profound data analysis and the current transition into the New Normal, consumers are looking for houses with spacious living space and well-organised functions. With this in mind, we have decided to add more housing projects into our portfolio of property developments to meet the growing market demand.”

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Early this year, the company started to show positive signs of strong growth and announced a new partnership with Takara Leben Company Limited, a leading Japanese property developer with a reputation of over half a century, to develop “Atmoz Bangna” in collaboration, with a project value of more than 2.2 billion baht. The company also strengthened its portfolio with the acquisition of condominiums in a prime location in Ratchada–Sutthisan which include Maxxi Prime Ratchada-Sutthisan from Maxxi Premier One Company Limited.

AssetWise recently partnered in the launch of Popcoin, a smart marketing platform for Entertainmerce, which is co-established with such leading companies as RS Public Company Limited (RS Group), Fourth Apple Company Limited, Future Competere Company Limited, together with other high potential Thai partners. This further demonstrates AssetWise’s its commitment to doing business and expanding business opportunities.

Meanwhile, the company is moving into the trendy healthcare sector through digital health channels by collaborating with Doctor A to Z, the developer of online health service technology platforms, to take healthcare services for residents to a higher level. With the “Health Station” facility designed to be a comprehensive healthcare solution, cases can be connected to the technology platform to provide patients with online health services 24/7. This healthcare model truly responds to the living lifestyle in the New Normal and provides residents with better and more convenient health services.

“We recognise having complete facilities both in terms of lifestyle and healthcare that are always available and accessible to residents is an important strategy that will be truly the most important indicator on the level of happiness for residents,” added Mr. Kromchet. The platform was fully operational in January this year.

AssetWise relies on “Wind of Chance” strategy to unfold the sails and capture the wind of opportunity

AssetWise also has a plan to partner with Bangkok Healthcare Service Company Limited (BHS), a leader in eldercare, rehabilitation medicine and all businesses related to the care of the elderly, to open a rehabilitation centre where services include health assessment, treatment, and rehabilitation, all provided by specialists. The centre will provide customers with quality health services and convenience. Details of the new rehab centre will be officially announced soon.

“Besides a continued commitment to expanding the real estate business which we are already specialised in, we are determined to find new business opportunities and believe this year is going to be another challenging and promising year for AssetWise,” said Mr. Kromchet. “As we strive to do better and become stronger, we project 10 billion baht in sales revenue which we are optimistic of achieving.”

AssetWise relies on “Wind of Chance” strategy to unfold the sails and capture the wind of opportunity

AssetWise’s business overview for 2021 is impressive. The company has set a new standard in terms of operations and business performance on par with public companies and enjoys very positive feedback from customers. As of end-2021, AssetWise had developed a total of 38 projects worth more than 38 billion baht. Out of these, 29 projects have been completed and fully delivered, and nine projects are currently offered for sale and under construction. Currently, the company has a total backlog worth more than 7.338 billion baht.

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