Ariana Grande's R.E.M. Beauty Is Finally Here

Asia's Tech News Daily

© r.e.m. beauty – Instagram After a mysterious social media account surfaced, fans think that Ariana Grande may be dropping her own beauty line. Here’s everything we know about R.E.M. Beauty so far.

As one of the biggest stars in the world, Ariana Grande is a jack of all trades. From her super-successful music career and recent gig as a Coach on NBC’s The Voice to landing a role in Netflix’s upcoming film, Don’t Look Up, Ari is a woman of many talents. So, it comes as no surprise that she’s adding a beauty line to her already impressive resume.

Yep, you read that right. Ariana is following in the footsteps of celebs like Rihanna, Selena Gomez, and Lady Gaga by launching her own beauty line. Plus, she already has a best-selling line of fragrances like Ari by Ariana Grande, Moonlight, Cloud, R.E.M., and God Is A Woman, so it’s highly likely that she wants to expand in the beauty space with more products.

© ulta.com God Is A Woman Eau de Parfum

$55.00

R.E.M. Beauty is finally here. After months of anticipation and mystery, Ariana Grande unveiled a list of products that she’s gearing up to release.

The beauty brand’s official Instagram account posted a screenshot of a text convo from someone with the initials AG (👀) that reads, “ok so chapter one ultraviolet includes lashes, liners, plumping glosses, lip stains.” Four additional items were blurred out, but we can’t imagine what else she has in store.

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Fans first discovered Ari’s latest venture once they came across a mysterious new Instagram account and website for a brand called R.E.M. Beauty. Aside from the name being a nod to her 2018 song “R.E.M.” fans believed that the brand was tied to Ariana because her mom, Joan Grande, followed the Instagram account.

One of Ari’s best friends, Doug Middlebrook, posted a snap of r.e.m. Beauty billboards in Times Square, New York City on Monday, August 23. He also tagged Ariana in the post.

© Doug Middlebrook – Instagram doug middlebrook ariana grande rem beauty instagram

Ariana also posted a new clip teasing R.E.M. Beauty on September 9. In it, she’s hanging upside down in a 60s-inspired mod outfit while her head is stuck inside a vintage TV.

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A voiceover in the clip said that “The lunar age has begun,” which means we can probably expect a product launch sometime soon. In a brand-new interview with Allure for their coveted “Best of Beauty” issue, Ariana spilled some of the details on what products she plans on launching with R.E.M.

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After being in the works with Forma Brands for two years, Ariana revealed that R.E.M. will release products in “drops,” as a streetwear fashion brand would. The first drop centers around the eyes, which Ari describes as “main storytellers and sources of communication.”

“I feel like you can emote more with your eyes than you can articulate sometimes,” the Sweetener hitmaker explained. Eye products that she plans on dropping include fine-point eyeliner markers, matte liquid eye shadows, glittering eyeshadow toppers, and mascara.

Ari also dished that there will be a lip product drop at some point, including buttery lipsticks and Lip Venom, a.k.a plumping glosses that tingle upon application. After all, she did say her gloss was poppin’ in “7 Rings.” Fans can also expect a highlighter drop in the future as Ariana opened up about how hard it was to keep R.E.M. a secret.

“Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know’, sweating,'” the singer-turned-beauty mogul told Allure.

E! News also reported that the R.E.M. trademark on the United States Patent and Trademark Office website listed products that may launch with the brand. Products ranged from concealers, lash serum, eyeshadow, eyeliners, lipstick, highlighter, hair extensions and makeup sponges. Since Ari is known for her iconic ponytail, it makes total sense that hair extensions would be part of R.E.M. beauty.

The trademark wasn’t filed under Ariana’s name, but Thunder Road, Inc., which is linked to the 28-year-old pop star as she was recently named its CEO.

With Ari’s uber-glam looks, this seems like a natural fit for the “Positions” singer. The @r.e.m.beauty Instagram account posted a stun👏ning👏 photo of Ari to tease its upcoming launch.

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In the photo, she’s wearing a clear bubble helmet that frames her glamorous makeup look. It’s giving Sandy Cheeks meets Barbarella, a.k.a an unlikely duo that just works for R.E.M. The photo’s caption reads “__loading__ ch.1,” which means that we can probably expect a product drop soon.

So, if you need me, I’ll be applying winged eyeliner while blasting Ariana’s song, “Makeup.”

Need beauty inspo? Follow Sam on Instagram!

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