PH motorcycle sales among 'Big 4' Japanese brands dipped by 0.5% in 2023

PH motorcycle sales among ‘Big 4’ Japanese brands dipped by 0.5% in 2023

During the induction of the new Motorcycle Development Program Participants Association (MDPPA) officers last night, the total motorcycle sales in the Philippines for 2023 was also revealed. It appears that across the ‘Big 4’ Japanese brands in Honda, Yamaha, Kawasaki, and Suzuki, there was a slight sales decline last year.

According to the MDPPA’s report, the four members of the association sold 1,556,488 units in 2023, a 0.5% decrease from 2022’s total of 1,564,827. This was the first time the total dipped since the start of the pandemic in 2020, as the industry has been seeing continued growth since.

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Of the total, 993,160 units were automatic motorcycles (ATs). These scooters account for a 64% market share, a 6% increase from the year prior. Business unit motorcycles come in at second with a 17% market share, accounting for 246,931 of the units sold. Mopeds, meanwhile, follow closely behind with a 16% market share and 269,190 units sold.

As for standard motorcycles—two-wheelers that are a notch higher than entry-level commuter bikes and slightly smaller than big bikes—37,399 units were sold. There were also 9,381 big bike units and 427 recreational off-road vehicles sold last year.

Despite the very slight setback across the board, however, the MDPPA still projects a 2% sales growth for 2024 given the ASEAN market’s performance in 2023. Indonesia and Thailand saw 20% and 4% year-on-year growth in 2023, while Vietnam and Malaysia’s numbers declined by 16% and 20%, respectively. The Philippines, for the most part, remains stable with last year’s performance.

“Together with its member brands—Honda, Kawasaki, Suzuki, Yamaha and TVS—the MDPPA stands firm in its commitment to provide safe and affordable mode of transportation to Filipino riders,” the association’s press release read.