Apple may release a cheaper Apple TV streaming device in 2022, says Kuo

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

Ming-Chi kuo, tweet friday, apple tv, market share reports, trails behind, taking share, premium reputation, tv 4k

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content.

the latest tech news, global tech news daily, tech news today, startups, usa tech, asia tech, china tech, eu tech, global tech, in-depth electronics reviews, 24h tech news, 24h tech news, top mobile apps, tech news daily, gaming hardware, big tech news, useful technology tips, expert interviews, reporting on the business of technology, venture capital funding, programing language

Apple may release a new Apple TV hardware model in the second half of 2022 with a potentially lower price tag, according to analyst Ming-Chi Kuo.

Kuo made the prediction in a tweet Friday, claiming that Apple will launch a new Apple TV model that “improves cost structure” in the second half of the year. That implies a lower price point.

Global Tech News Daily

The analyst goes on to say that he believes Apple’s “aggressive strategy” of integrating hardware, content, and services could help the iPhone maker close the gap with its TV hardware rivals. It’s not clear what data points he bases the claim on, however.

There is a pricing and marketshare gap. Market share reports indicate that the Apple TV trails behind other cheaper streaming devices like Roku, Amazon Fire TV, and Google Chromecast. Smart TVs are also complicating matters and taking market share from all streaming device makers.

Global Tech News Daily

This is not the first time that we’ve heard rumors of a cheaper or lower-cost Apple TV model. However, reports have indicated that Apple may have once scrapped plans to introduce a cheaper TV streaming stick because it thought it would ruin its premium reputation.

The current Apple TV 4K model starts at $179 and the previous-generation Apple TV HD costs $149. Most other streaming device makers have options that retail for much less, including options under $50.

News Related

OTHER NEWS

Compared: Apple Studio Display vs Alogic Clarity Monitor

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Alogic’s ... Read more »

Mophie introduces Apple Store exclusive USB-C GaN adapters

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Mophie’s ... Read more »

Apple's iPhone 15 will be first with USB-C, claims Kuo

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Analyst ... Read more »

EU plans to require backdoor to encrypted messages for child protection

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. A ... Read more »

Netflix to launch ad-supported tier when it cracks down on password sharing

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Netflix ... Read more »

Apple releases new firmware for AirPods 2 and AirPods Pro

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Apple ... Read more »

Apple developers facing bug preventing them from distributing apps

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Apple ... Read more »

'Lovely Little Farm' children's show comes to Apple TV+ on June 10

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. The ... Read more »

Apple's iPod is the other device that saved Apple, and set the table for the iPhone

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. It ... Read more »

Top B&H deals of the week: save up to $1,200 on Apple, digital cameras, TVs & more

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Spring ... Read more »

How to stop your smart TV from tracking your viewing habits

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Everything ... Read more »

Adobe Premiere Pro for macOS makes some video exports 10-times faster

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Adobe ... Read more »

How to merge PDFs in macOS Monterey with Preview

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. If ... Read more »

'iPhone 14 Pro' displays to be slightly larger says analyst

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. The ... Read more »

End of an era: Apple's last iPod has been discontinued

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Apple’s ... Read more »

Get a 1-year Sam's Club membership for just $14.99, plus free $10 gift card

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Deal ... Read more »

Adobe brings Content-Aware Fill & more to Photoshop for iPad

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Adobe ... Read more »

Engineer creates first USB-C AirPods charging case

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. The ... Read more »

Daily deals May 10: $600 off MSI Creator 15 Laptop, $1,149 M1 iMac 24-inch, $170 off Dyson Cinetic Vacuum, more

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Tuesday’s ... Read more »

Court dismisses iCloud subscription deception suit

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. A ... Read more »

DJI Mini 3 Pro has new compact size & 48MP camera

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. DJI’s ... Read more »

Compared: 14-inch MacBook Pro vs 2022 Razer Blade 14

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. The ... Read more »

Apple researching large-scale MagSafe technology for Apple Car charging

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. The ... Read more »

Apple researching how to make 'Apple Glass' self cleaning

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Future ... Read more »

Paddle raises $200m funding, delays its risky in-app purchase alternative

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Paddle ... Read more »

Apple is working on making OLED panels much thinner, possibly flexible

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. A ... Read more »

Podcast ad revenue could hit $2B in 2022, more than $4B in 2024

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Podcast ... Read more »

Western Digital launches new modular SanDisk Pro-Blade SSD ecosystem

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Western ... Read more »

How to sign a PDF on a Mac

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Learn ... Read more »

Apple to restructure services business to focus more on advertising, streaming

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Apple’s ... Read more »

Format wars enter the AR era as Safari lacks support for competing WebXR standard

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Industry ... Read more »

Applications open for Apple's WWDC in-person developer Special Event

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Developers ... Read more »

Customer trapped in Apple & FedEx blame game over lost Apple Watch

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. An ... Read more »

Apple deal alert: Amazon reissues $250 discount on 1TB 14-inch MacBook Pro

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. After ... Read more »

Daily deals May 9: iPhone 12 models from $369, $420 off Surface 4 Laptop, $100 off iPad mini 6, more

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Monday’s ... Read more »

How to make NFC automations to use with your iPhone

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Using ... Read more »

Apple leans on Chinese staff more following years of COVID restrictions

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Apple ... Read more »

Sonos Ray soundbar leaks, new Decora switches, and more on HomeKit Insider

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. On ... Read more »

How to customize your Apple Watch default message responses

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. If ... Read more »

There's a hack to add CarPlay support to a Tesla

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. Tesla ... Read more »