Apple Black Friday deals 2021: early sales and what to expect

Apple Black Friday deals are almost here, which means incredible sales from your favorite retailers on Apple’s best-selling devices. To help you find all the top offers, we’ve created this guide to bring you all the best early Apple Black Friday deals, plus everything else you need to know.

© Provided by TechRadar Apple Black Friday deals sale 2021

Black Friday Apple deals are some of the best offers you’ll find all year, with record-low prices on AirPods, the Apple Watch, iPads, MacBooks, the iPhone, and more. According to Adobe Analytics data, the AirPods and the Apple Watch rounded up the top five products during last year’s Black Friday sale, thanks to offers offered by third-party retailers. The 2021 Black Friday deals event is the perfect opportunity to score your most sought-after Apple device at a record-low price.

Black Friday falls on November 26 this year, but like years past, we expect to see Apple deals far ahead of the official sale date. Amazon, in fact, has just launched an Epic Deals sale in the US, which includes Black Friday-worthy deals throughout the month of October. We’ve already seen impressive discounts on Apple devices, and we’ve listed the best bargains for you below. We expect to see more retailers launch early Black Friday sales in a bid to help consumers get a head start on their holiday shopping and avoid potential shipping delays.

Below you’ll find more information about the upcoming Apple Black Friday deals event, including when offers start, where to look for bargains, last year’s discounts, plus the best Apple deals you can find today. We’ll be updating this page through Cyber Monday and beyond, so make sure to bookmark this page for all the latest news and offers.

Today’s best Apple deals

While we haven’t seen any official Apple Black Friday deals, we have seen fantastic discounts on Apple devices thanks to early holiday sales launched by retailers like Amazon. While we can’t guarantee you won’t see lower prices during Black Friday proper, keep in mind that stock is limited, and the hottest deals sell out rather quickly. So if you’re looking to snag a bargain right now, we’ve listed today’s best deals on AirPods, iPads, the Apple Watch, and MacBooks.

Apple Black Friday deals: Predictions

What Apple Black Friday deals can we expect at this year’s sale? Earlier this year, Apple unveiled the all-new AirTag, the updated Apple TV 4K,  and an upgraded version of the 11 and 12.9-inch iPad Pro. Just last month, Apple released the iPhone 13, the 10.2 iPad, the 2021 iPad Mini and the Apple Watch 7.

This means expect to see Apple Black Friday deals leading the way at this year’s sale. In years past, we typically saw the biggest discounts on Apple’s newest devices during Black Friday, and the hottest deals will go fast. While we usually see only slight discounts on these new products, we’ve already seen slight discounts on the all-new iPads, which means we could see discounts of up to $50/£50 during the Apple Black Friday deals event.

Thanks to Apple’s new releases, this could mean the best year yet for Apple Black Friday deals on older devices. We expect to see record-low prices on the Apple Watch Series 3, 6, and SE, the best-selling AirPods Pro, the luxurious AirPods Max, and the 2019 Apple AirPods. We also expect to see fantastic offers on the iPhone 11 and 12 and all-time low prices on last year’s MacBook Air and Pro and the 10.2-inch iPad and 10.9-inch iPad Air.

How to get the best Apple deals on Black Friday

Apple rarely discounts its own devices, particularly not its latest and greatest gadgets, like the AirPods Max or latest iPads. Last year, the company offered Apple gift cards with select devices, but that’s about as far as it goes from Apple directly.

That means you’ll need to pay close attention to online retailers like Amazon, which typically offer the best Apple deals during Black Friday. Last year in the US, Walmart’s Black Friday ad announced record-low prices on the Apple Watch 3 and latest model AirPods, and both devices sold out within minutes of the sale going live.

Amazon price-matched those early offers, but soon those items also ran out of stock. We recommend that if you spot a record-low price in the next coming weeks, you should take advantage quickly before it sells out.

Thanks to expected shipping delays, we also expect to see early than ever Apple Black Friday deals. In the US, retailers like Amazon and Target have already launched early holiday sales, and we anticipate other retailers will follow suit in the coming weeks. We’ll be covering all the best early offers on this page, so make sure to check back for the latest Apple deals.

The Apple Black Friday deals we expect to see in 2021

© Provided by TechRadar

Apple AirPods Pro Black Friday price: $179.99 to $149.99

There are new rumors that the AirPods 3 will be released before Black Friday, which is good news if you’re after the best-selling AirPods Pro. Last Black Friday, the earbuds dropped to a record-low price of $169.99, and we haven’t seen that price tag since then. We’re hoping this year the AirPods will drop below $150 which would be an incredible deal for the noise canceling earbuds.

UK: £175 to £169

© Provided by TechRadar

Apple Watch Series 7 Black Friday price: $399 to $389

The Apple Watch 7 was just released this month, and we’re hoping Black Friday will bring a first-time discount for Apple’s latest smartwatch. Last year, Black Friday brought us slight discounts on the all-new Apple Watch 6, which means we should see a similar offer on the Apple Watch Series 7. You’ll have to act quickly though, we expect to see Apple Watch 7 deals to go fast.

UK: £359 to £349

© Provided by TechRadar

Apple iPad Pro 11 (2021) Black Friday price: $749 to $649

We saw the first-ever discounts on the iPad Pro earlier this month which brought the tablet down to $749. iPads are always some of the most popular Black Friday deals and we anticipate this year will be no different, especially if we see the iPad Pro 11 on sale for a record-low price of $699. That’s a total savings of $100 and an incredible discount for the all-new powerful tablet.

UK: £749 to £649

Apple Black Friday deals: FAQs

When will the best Apple Black Friday deals start in 2021?

This year Black Friday is on November 26, 2021. However, deals will start to pop up well before that, likely on or even before Thanksgiving itself. This varies from retailer to retailer as they try to outdo each other with earlier and earlier sales, but the best Apple Black Friday deals typically happen between Black Friday proper and Cyber Monday.

Where are the best places to find Apple Black Friday deals?

We’ll be updating this page will all the best Black Friday Apple deals and point you to the retailers offering the lowest price. Third-party retailers like Amazon, Walmart, and Best Buy typically offer the best deals with record-low prices on AirPods, the Apple Watch, iPads, and MacBooks. If you see a best-ever offer from one retailer, typically, other retailers will follow suit and price match. Apple’s own website doesn’t typically discount its devices, however, last year, Apple held a four-day Black Friday event which included free gift cards with select products.

We’ve listed the top retailers that offer the best Apple Black Friday deals below, so you can get a feel for today’s current offers and research prices for the upcoming Black Friday sale.

Amazon – simply awesome deals on all devices, but they sell out fast.

Apple – No discounts, but gift cards or freebies with select Apple devices

B&H Photo – a wildcard option, always surprises with competitive prices.

Best Buy – always hot on the heels of Amazon

Walmart – again, a top, top choice for all Apple devices.

Adorama – a fantastic retailer to check if you’re looking for older devices.

Last year’s best Apple Black Friday deals

Last year we saw fantastic Apple Black Friday deals with record-low prices on the best-selling AirPods Pro, Apple’s powerful iPad Pro, and the 2020 MacBook Air. Black Friday also brought big discounts on the Apple Watch with all-time low prices on the Apple Watch 3, the Apple Watch SE, and Apple’s latest smartwatch, the Apple Watch Series 6.

If you were looking for Black Friday iPhone deals, carriers like Verizon, AT&T, and T-Mobile were offering their best ever discounts with trade-in and bundle offers on the iPhone 12, iPhone 11, and the budget iPhone SE.

The best Apple Black Friday deals last year

© Provided by TechRadar

Apple iPad Pro 11″ (2020, 256GB): $899

$799 at B&H Photo

Save $100 –

 Stock ran out quickly but if you were quick you could secure a 2020 iPad Pro 11 for its cheapest price ever last year. Amazon had already run out of stock at this price when B&H Photo came through with this $100 discount.

128GB: $799 $749 | 256GB: $899 $799 | 512GB: $1,099 $999 | 1TB: $1,299 $1,199.99

© Provided by TechRadar

Apple iPad Pro 12.9″ (2020, 128GB): $999

$899 at Amazon

Save $100 –

Previously starting at $929, Amazon launched the cheapest ever price on these huge premium tablets in its Black Friday Apple deals last year. Plus, discounts were found across the range of storage configurations as well.

128GB: $999 $899 | 256GB: $1,099 $999 | 512GB: $1,299 $1,149.99 | 1TB: $1,499 $1,349

© Provided by TechRadar

Apple iPad Air 4 (2020, 64GB) : $599

$569 at Amazon

Save $30 –

Amazon’s lowest price on the new iPad Air 4 returned in last year’s Black Friday Apple deals, but things sold out quickly – starting with the most popular colors. Towards the end of the event, only December delivery dates were available on remaining stock, but B&H Photo was also offering similar discounts as well. We’ve already seen this price beaten in 2021, with costs dropping all the way down to $499, so this is very likely to be improved upon this year.

© Provided by TechRadar

Apple MacBook Air (Early 2020): $999

$799 at Amazon

Save $200 –

2020’s Intel MacBook Air was on sale for just $799 at Amazon, but quickly rose back up to $899 once word got out. This was a record low price on the base configuration, however these older devices won’t offer great value for money in 2021.

© Provided by TechRadar

Apple iPhone 11 Pro: save $350 with new unlimited line, plus up to $950 with trade-in and switch at Verizon

The iPhone 11 Pro was available with a $350 online exclusive at Verizon when you picked it up with a new unlimited line. If that wasn’t all you could also trade-in to get up to $550 off, plus, another $400 off if you were switching over from another carrier.

© Provided by TechRadar

Apple iPhone 12: Save 700 with trade-in and new unlimited line at Verizon

Verizon’s Black Friday iPhone 12 deals landed early but its initial flash iPhone offers stuck around for the main event. This $700 off trade-in special could be used to cut down your phone bill over 24 months when you traded in an eligible old device. Note – this deal was also available on the iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.

Total cost: $99 (24 mo)

© Provided by TechRadar

Apple Watch Series 6 (40mm, GPS): $399

$329.98 at Amazon

The all-new Apple Watch Series 6 got a massive $69 price cut at Amazon in this early Black Friday deal. This was its lowest price ever, but note – it was only available on the red color. The all-new 40mm smartwatch features a new S6 processor, blood oxygen monitoring, an ECG app, and elevation tracking.

© Provided by TechRadar

Apple AirPods Pro: $249.99

$169 at Amazon

Save $50 –

You could get the best-selling Apple AirPods Pro on sale for just $169 – the lowest price we had ever seen. With noise cancellation, transparency mode, and wireless charging case capable of topping up your AirPods to 24-hours of battery life, these are a great pickup.

© Provided by TechRadar

Apple AirPods 2019 with charging case: $159

$109 at Amazon

Save $30 –

You could find the cheapest AirPods on the market with a $50 discount right now at Amazon. Like their wireless charging counterparts, this set of AirPods was seeing a further $10 price cut in last year’s Black Friday Apple deals although it was still a way off the $99 record.

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