[ANALYSIS] Samsung's combined set-making business mimics Apple

Asia's Tech News Daily
[ANALYSIS] Samsung's combined set-making business mimics Apple

By Baek Byung-yeul

Samsung Electronics implemented a large-scale reshuffle of executives Tuesday and one notable aspect was the appointment of Han Jong-hee, president of its TV business, as vice chairman of a new division made up of the TV, consumer electronics and mobile communications units.

Samsung calls the new “end products business” the SET division which will now oversee TVs, home appliances and mobile devices such as smartphones, tablets and smartwatches.

Regarding Han’s appointment as vice chairman of SET, Samsung said, “We expect him to lead the SET division by maximizing synergy between units and finding future growth opportunities such as new business and new technologies.”

The change can be interpreted as Samsung’s willingness to create a strong ecosystem for its home appliances and smart devices to compete against Apple, which has created numerous die-hard fans by offering seamless connectivity and convenience between its devices, according to officials.

Though Samsung has been lagging behind in the premium smart device category, its home appliance and TV products are highly competitive.

Samsung has led the global TV market in sales for 15 years. Also, it has grown to dominate the home appliance sector with its BESPOKE customizable brand, introduced in June 2019, which allows customers to tailor their own configurations of material, color and modules.

Even though Samsung has two powerful end product brands ― BESPOKE for home appliances and Galaxy for mobile devices ― the company has not been able to create enough synergy between them, because their respective business units operated independently.

Samsung has already taken steps to fuse the two brands through the BESPOKE edition of the Galaxy Z Flip3 foldable phone released in October. By offering as many as 49 color options, Samsung is letting consumers make their own versions of the clamshell-style foldable smartphones.

Under the new vice chairman, who has been recognized for making Samsung become the absolute leader in the TV business, the company is expected to take steps to appeal more to younger consumers through a convergence of the BESPOKE and Galaxy brands.

The combined SET business means that Samsung may target a software company for acquisition, due to its need to establish a powerful end product ecosystem as Apple has done.

For years, Samsung has reiterated its intention to acquire companies with the potential to strengthen its presence in the IT industry. The electronics giant has not specified its acquisition targets or the specific timing of a possible deal, but industry insiders believe Samsung is interested in acquiring a chip foundry firm.

However, chances are also increasing that Samsung may turn its eyes to software industry firms as the combined Galaxy and BESPOKE ecosystem will require strong software that can help the products from the two brands create more value than being just linked to each other.

Michael Fritzell, a Singapore-based analyst at Asian Century Stocks, said Samsung’s competitive edge over other companies comes from its hardware capability. But he pointed out that the tech giant needs to improve its competence in software to better compete against Apple.

“Samsung’s American competitor Apple has defended its market share by building an ecosystem of devices via clever software integration. And I also find it instructive that Japanese competitor Sony Corporation today almost makes all of its profits from its gaming console, Sony PlayStation. The PlayStation product is also an entire ecosystem that offers more than just hardware,” the analyst told The Korea Times, Tuesday.

“The software enables a technology company to lock in the customer and for devices to work together in harmony. If Samsung could build a software ecosystem around its devices rather than relying on Google Android, it would be better able to defend itself from Chinese competitors. Unfortunately, I don’t see a strong ecosystem in Samsung’s devices that could help ensure customer loyalty,” he added.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

The first demonstration of Wi-Fi 7 has left us breathless

© A_stockphoto / Shutterstock The next generation of Wi-Fi promises record speeds. Taiwanese manufacturer MediaTek announced that it has carried out the very first demonstration of Wi-Fi 7 technology. It ... Read more »

How to watch One Piece online from anywhere

Along with Naruto and Bleach, One Piece is often referred to as a member of ‘the Big Three’ or, in other words, it’s a must-watch for any anime fan. Luckily, ... Read more »

These best Oculus Quest 2 accessories are down to their cheapest ever prices

A selection of official Oculus Quest 2 accessories including the Elite Strap, Carrying Case, and Oculus Link Cable are reduced in both the US and UK. The discounts are fairly ... Read more »

How to watch Fight Club online: stream on Netflix and anywhere

Fight Club is just about the definition of ‘cult classic’, and despite a relatively poor box-office showing in 1999 and plenty of controversy surrounding its themes, the adaptation of Chuck ... Read more »

Employees at Activision studio Raven Software formally organize union

© Image: Activision After five weeks of striking, the QA testers at Raven Software, a subsidiary of Activision Blizzard, have formed one of the first unions in a AAA game ... Read more »

New York’s mayor is getting paid in Bitcoin. But can he pay the bills with it?

© Provided by The Guardian Photograph: Seth Wenig/AP New York’s new mayor gets his first paycheck on Friday – and as part of his bid to keep the city “on ... Read more »

Google denies Facebook collusion claims in new court filing and blog post

© Illustration by Alex Castro Google denies colluding with Facebook in new court filing Google has filed a motion to dismiss the antitrust complaint filed last week, which alleges it ... Read more »

God of War on the MacBook Air proves Apple accidently made a gaming laptop

Fancy playing God of War on the MacBook Air? Well, that’s possible, and indeed has been demonstrated by one Air owner, who posted a video of the game running online. ... Read more »

Moment Tory minister is told about man so hungry he has to eat toothpaste

A government minister has said he is “appalled” after being confronted by a report of a man going to bed so hungry he eats toothpaste to stave off the pains. ... Read more »

Gov't to lower age of eligibility for COVID-19 treatment pills from 65 to 60: PM

An experimental COVID-19 treatment pill called molnupiravir, developed by Merck and Ridgeback Biotherapeutics, is seen in this undated handout photo released by Merck. Reuters-Yonhap The government will lower the age ... Read more »

Companies intensifying industry-academia partnerships to foster talent

Jeon Kyung-hoon, left, the president of Samsung Electronics, poses with Chung Jin-taek, the president of Korea University, during a ceremony to mark their agreement to foster talent in the telecommunications ... Read more »

OECD leading index for Korea drops for 5th month in December

gettyimagebank A leading economic index for Korea fell for the fifth consecutive month in December, pointing to a slowdown in Asia’s No. 4 economy down the road, data showed Thursday.The ... Read more »

Three South Korean drugmakers to produce Merck's COVID-19 pill

An experimental COVID-19 treatment pill, called molnupiravir and being developed by Merck & Co Inc and Ridgeback Biotherapeutics LP, is seen in this undated handout photo released by Merck & ... Read more »

You can now reserve the Samsung Galaxy S22 and get $50 store credit

The next Samsung Galaxy smartphone – almost certainly the Galaxy S22 – is now available for reservation via the official Samsung site. Not only that, but you’ll get a neat ... Read more »

The Legend of Vox Machina review

There was a time when Dungeons & Dragons (D&D) was deemed uncool and nerdy. But, thanks to hit shows like Stranger Things, and the rise of D&D-centric YouTube and Twitch ... Read more »

WhatsApp gives us a glimpse at Android-to-iOS chat migration

WhatsApp is not only one of the most popular chat apps on the market, it is also one of the fastest evolving. It’s long been known that WhatsApp’s beta program ... Read more »

How sweeping E.U. rules would curb tech companies

The 27-nation bloc has gained a reputation as a trendsetter in the growing global push to rein in big tech companies. Read more »

Biden's cybersecurity policies praised despite persistence of ransomware

From Russian cyberespionage to attacks on crucial supply chains, the Biden administration has had no shortage of cybersecurity challenges to face. Read more »

Hack exposes data on 515,000 vulnerable people, Red Cross says

The agency said the breach targeted an external contractor in Switzerland that stores data, and there was no indication the information had been publicly shared or leaked. Read more »

Daily cases over 6,000 for 2nd day as Omicron woes grow

A woman wearing a face mask as a precaution against COVID-19 passes by a social distancing sign at a park in Seoul, Jan. 20. The sign reads: “Safety distance 2 ... Read more »

'Spider-Man: No Way Home' sets new pandemic box office record

A scene from the film “Spider-Man: No Way Home” / Courtesy of Sony Pictures By Lee Gyu-lee Marvel’s latest superhero flick “Spider-Man: No Way Home” has surpassed 7 million ticket ... Read more »

[INTERVIEW] 1st Indian twin priests ordained in Korea hope to help needy in both countries

Fr. Xavier Sahaya Arul Selvan, left, and Fr. James Sahaya Arul Selvan pose at Seosomun Shrine History Museum in Seoul, Jan. 8. Korea Times photo by Lee Hae-rin Brothers overcome ... Read more »

Microsoft upgraded Windows Media Player—but you might still prefer one of these apps

© Windows / Unsplash Find the perfect program for loading up your movies and music. Microsoft never fully killed off the classic Windows Media Player, but in recent years it ... Read more »

Mirae Asset considers launching virtual asset custody business

The headquarters of Mirae Asset Financial Group, located in central Seoul / Courtesy of Mirae Asset Financial Group By Anna J. Park Mirae Asset Financial Group is considering whether to ... Read more »

Astronauts are losing 3 million red blood cells every second in space

© NASA Astronaut Tim Peake (right) completes a blood draw in space. The sample was taken as part of the MARROW experiment. Scientists have long known that life in space ... Read more »

More K-pop singers take center stage in musicals

By Dong Sun-hwa Lovelyz’s Kei / Courtesy of Palmtree Island A growing number of K-pop stars are broadening their horizons by moving into musicals as well. Kei, a member of ... Read more »

Korea proposes W14 tril. extra budget to support pandemic-hit merchants

Prime Minister Kim Boo-kyum, right, speaks during an extraordinary Cabinet meeting at the Government Complex in Seoul, Jan. 21, to endorse a supplementary budget plan aimed at helping small businesses ... Read more »

Gov't to increase beef, pork supplies ahead of Lunar New Year holiday to tame inflation

gettyimagesbank The government plans to increase the supply of beef and pork by around 50 percent year-on-year ahead of the Lunar New Year holiday in an effort to help stabilize ... Read more »

Korea's tech trade logs second-highest tally of $29 bil. in 2020

gettyimagesbank Korea’s technology trade reached its second-highest tally ever at $29.9 billion in 2020, down 5.5 percent from the previous year, government data showed Friday.Technology trade refers to the country’s ... Read more »

KB could serve as benchmark for labor-backed board member system

KB Kookmin Bank’s head branch on Yeouido, Seoul / Courtesy of KB Kookmin Bank By Kim Bo-eun Private companies have been on alert since the National Assembly passed a bill ... Read more »

Samsung Life Insurance weighed down by legal disputes

Samsung Life Insurance’s headquarters in southern Seoul / Yonhap Court rules in favor of policyholders of insurer’s immediate annuity contract By Kim Bo-eun Samsung Life Insurance has been mired in ... Read more »

VIXX's Ravi to release new album 'Love&Fight,' Feb. 8

By Dong Sun-hwa The teaser for Ravi’s upcoming album, “Love&Fight” / Courtesy of GROOVL1N Ravi of K-pop boy group VIXX is poised to drop his second full-length album, “Love&Fight,” on ... Read more »

Political films to hit theaters ahead of 2022 presidential election

A footage of Kim Dae-jung delivering a speech in the documentary film “President” / Courtesy of Blue Film Works By Kwak Yeon-soo With only seven weeks before the 20th presidential ... Read more »

NCT 127's 'Sticker' stays on Billboard chart for 17-consecutive weeks

NCT 127 / Courtesy of SM Entertainment By Dong Sun-hwa “Sticker,” the third studio album by NCT 127 ― a sub-unit of K-pop boy group NCT ― is showing its ... Read more »

Hyundai Samho's IPO plan angers investors in parent firm

Hyundai Samho Heavy Industries’ shipyard in Yeongam, South Jeolla Province. Courtesy of Hyundai Samho Heavy Industries Irregular worker’s death jeopardizes shipbuilder’s ESG rating By Park Jae-hyuk Minority shareholders of Korea ... Read more »

'Hyundai Motor shows no signs of rebound in China'

Hyundai Motor plans to sell its first plant in Beijing, after suspending its operation in 2019, as demand for its cars in China has been falling since 2017. Korea Times ... Read more »

Director Joung Yumi's 'House of Existence' selected for Berlinale Shorts

By Kwak Yeon-soo The poster for the film, “House of Existence” / Courtesy of KOFIC Director Joung Yumi’s “House of Existence” was selected for the Berlinale Shorts competition of this ... Read more »

Retail investors in biotech on verge of losing money over chilled market sentiment

SillaJen is one of the companies in the medical care and pharmaceutical sectors that are embroiled in financial scandals this year. Korea Times file By Yi Whan-woo Retail investors in ... Read more »

Kakao names Namkoong Whon as new CEO

Namkoong Whon, new CEO of Kakao / Courtesy of Kakao Kakao, the operator of Korea’s top mobile messenger KakaoTalk, said Thursday it has named Namkoong Whon as its new CEO, ... Read more »

Pregnant women face dilemma over COVID-19 vaccinations

Getty images By Bahk Eun-ji Concerns among pregnant women are growing as they are not included as eligible for the government’s vaccine pass exemption. The Central Disease Control Headquarters said ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic