Amazon’s Prime Day for the Holidays on October 13 & 14

To further its support of small businesses during COVID-19 and beyond, Amazon is investing an additional $100 million in special Prime Day and holiday promotional programs, and today through October 12, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store.

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Amazon’s annual Prime Day event is back in time for the holidays on October 13-14. The two-day shopping event delivers Prime members incredible savings and deep discounts on over one million deals across every category. Prime Day kicks off at midnight PT on Tuesday, October 13 and runs through Wednesday, October 14, for Prime members in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil. Members can shop deals and top products for the holiday season including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day epic deals event at amazon.com/primeday. Not a Prime member yet? Anyone can join Prime or start a 30-day free trial at amazon.com/primeday to participate in Prime Day.

Prime members get an early start to a season of savings with deep discounts on holiday must-haves across toys, electronics, fashion, beauty, kitchen, home, Amazon Devices, and everything else you need and love

Prime Day will feature more than one million deals globally from top brands including Panasonic, Roborock, Keurig, Under Armour, Coleman, Simple Joys by Carter's, adidas, Lacoste, Marvel, Ticwatch, and many more

Support Small Businesses

There are many ways to discover products from small businesses now through Prime Day.

Curated Collections: To make it easier than ever for customers to support small businesses, Amazon has launched new curated collections to connect customers with local small businesses. Customers in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Japan, Italy, Germany, France, Canada, and Australia will be able to shop curated small business collections in both the lead-up to and on Prime Day. Visit amazon.com/supportsmall to start shopping. Spend $10, Get $10: Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store today through October 12. This promotion is fully funded by Amazon to connect customers with local small businesses selling in its store. Small business promotions kicked off today in the U.S., U.K., Spain, Germany, Italy, France, and Japan. Prime Day Deals: Once Prime Day begins, members can use their $10 credit to purchase almost any product in Amazon’s store, including from small businesses. More than half of the items sold in Amazon’s store worldwide are from third-party sellers – mostly small and medium-sized businesses. This year, Prime members around the globe can shop hundreds of thousands of Prime Day deals from these businesses. Shop on Amazon Live: Throughout Prime Day, Amazon Live will spotlight exciting deals curated from small businesses across Amazon. Viewers will also have the opportunity to hear directly from business owners, learn more about their products, and shop their Prime Day deals during a reoccurring segment called Small Business Showcase.
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