Detroit isn’t just another tour stop for Alice Cooper this week.
The homegrown rocker — on the road in support of his album “Detroit Stories” — has a busy slate of activities ahead of his Saturday show at DTE Energy Music Theatre.
On Thursday, he’ll be in Westland for the dedication of Alice Cooper Court, a stretch of road off Michigan Avenue by the former Eloise Psychiatric Hospital. The festivities, including an Alice Cooper cover band, will start at 1 p.m., with Cooper arriving during the 2 p.m. hour.
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A duplicate of the new street sign is already headed to the Rock and Roll Hall of Fame and Museum in Cleveland: On Monday morning on WCSX-FM (94.7), museum CEO Greg Harris told Jim O’Brien the sign will become part of the permanent exhibit spotlighting Cooper, a 2011 inductee.
O’Brien — who initiated the successful campaigns behind Glenn Frey Drive in Royal Oak and Bob Seger Boulevard in Allen Park — spearheaded the Alice Cooper Court effort. He said Monday the Eloise location is a “perfect” fit for the horror rocker.
While there, Cooper will also cut the ribbon on the new Eloise Asylum haunted attraction, set to open Oct. 1 with a pair of immersive experiences. The 30,000-square-foot space — hyped by its operators as a high-tech, state-of-the-art attraction — is set in a locally famous location that also served as inspiration for a 2017 horror film.
Eloise Asylum is at 30712 Michigan in Westland.
More: Alice Cooper conjures a lively rock ‘n’ roll homecoming on ‘Detroit Stories’ album
From there, Cooper will head to Rock City Music in Livonia for his first metro Detroit autograph event since 1999, signing copies of “Detroit Stories.” The album, released in February, found Cooper teaming up with Detroit musicians such as Johnny (Bee) Badanjek.
The signing starts at 4 p.m. Tickets are required, and more info is available at the Rock City Music website.
Cooper and his band will hit DTE on Saturday with Ace Frehley in support.
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