A postal company in Spain presents a 'confused' campaign against racism

"The darker the color of the stamp, the less value it will have." The aim of the brand is to show that the value of life should not be defined by the color of the skin. Is it clear to you?

#EqualityStamps, May 25, 2021, May 26, 2021, @Email, #StopRacismo, #Equality, May 27, 2021

Another campaign gone wrong? Correos en España presented a series of stamps in different shades of colors in order to raise awareness about inclusion and racism. The problem? The lighter the tone, the more expensive the picture is, and the Internet users did not like this very much.

“At Correos we believe that the value of a person should not have color, that is why we launched #EqualityStamps : a collection of stamps in which the darker the color of the stamp, the less value it will have. Thus reflecting an unfair and painful reality that should not exist ”, the company explains in a publication.

At Correos we believe that a person's value should not have color, that's why we launched #EqualityStamps : a collection of stamps in which the darker the stamp's color, the less value it will have. Thus reflecting an unfair and painful reality that should not exist.

– Correos (@Correos) May 25, 2021

The campaign comes to light in the framework of the European Month of Diversity and coinciding with the anniversary of the assassination of George Floyd in the United States. Through Twitter, the brand explains that they want to “raise awareness about racial inequality and defend diversity, inclusion and equal rights.”

    In the promotional video for the stamps, Domingo Antonio Edjang Moreno, a Hip Hop singer and activist known as El Chojin, appears. He himself explains that “there are people who think that a person's worth depends on their skin color. That is why the stamps have a different value depending on the color of the skin they represent. The darker the seal, the less value it will have ”.

    According to the artist, the collection of these stamps “claims that the value of a life should not have color”. However, this sparked both positive and negative comments from social media users.

    What do social media say?

    Some expressed that the message is understood, but that it was not the best way to carry it out since if the stamps are seen out of context, the opposite is understood. While other users made their recommendations.

    Marketing Geniuses … Was it so difficult to put everyone the same price?

    The approach is understood, but the way to carry it out is not at all a reflection of it. If you see the “out of speech” stamps from the campaign, convey the opposite. #EqualityStamps = All wrong pic.twitter.com/cl7fgHz08l

    – Umaru ® (@OfficialUmaru) May 26, 2021

    Wouldn't all stamps at the same price make more sense?

    – Cristian CL (@ ccl810) May 26, 2021

    Well, the good intention is not reflected to me … That idea of “the value of a person should not have color” would be much better reflected if the color / value relationship were random, for example. @Email It's just an idea #StopRacismo #Equality #EqualityStamps

    – CSAynoi (@sanjuan_carol) May 27, 2021

    On the other hand, there are the people who defend the campaign explaining that what is missing is the reading comprehension of the angry Internet users.

    What is going wrong is people's reading comprehension. The campaign is very good if you understand it correctly, which is not that difficult because Correos is very explicit with its intention and the effect it seeks …

    – Diego MT (@ dimat17) May 26, 2021

    Half of the people have 0 reading comprehension, this is done to reflect a reality

    – Jose Carlos (@JoseGrylls) May 26, 2021

    What do you think about this strategy?

    Internet Explorer Channel Network
    News Related


    Having More than Once Source of Income Can Make You Rich. Here's How to Make it Happen

    Did you know that really rich people rely on several sources of income — not just one?  Depositphotos.com contributor/Depositphotos.com – MarketBeat The reality is that a total of 54% of ... Read more »

    Old Second Bancorp (OSBC) Q3 Earnings and Revenues Surpass Estimates

    Old Second Bancorp (OSBC) came out with quarterly earnings of $0.29 per share, beating the Zacks Consensus Estimate of $0.28 per share. This compares to earnings of $0.34 per share ... Read more »

    Edtech Startup Questt Raises $6.75 Mn In Series A Fund

    Questt, an edtech startup, focused on improving learning outcomes by enabling predictive and adaptive learning, on Thursday announced that it has raised $6.75 million in Series A funds. The round ... Read more »

    3 Transportation Stocks That Could Deliver Big Gains

    As we head into earnings season again, one of the things investors are going to hear over and over again is how supply chain issues are impacting all different types ... Read more »

    CSX Surpasses Q3 Earnings & Revenue Estimates, Shares Gain

    CSX Corporation’s CSX third-quarter 2021 earnings of 43 cents per share surpassed the Zacks Consensus Estimate of 38 cents. The bottom line surged 34.4% year over year owing to higher ... Read more »

    Risk-management Platform Rubix Data Sciences Raises Funding From Cactus Venture Partners

    Cactus Venture Partners (CVP), a purpose-driven, early growth stage venture capital fund has announced pre-Series A investment in Rubix Data Sciences, technology and analytics-driven B2B risk management and monitoring platform, ... Read more »

    Doyobi Raises $2.8 Mn Pre-Series A Led By Monk's Hill Ventures

    Doyobi, a provider of STEM teaching resources and teacher professional development to schools through its virtual learning environment (VLE), recently announced it has closed a $2.8 million Pre-Series A round ... Read more »

    ID Verification Company IDfy Raises INR 86 Cr From TransUnion And Blume Ventures

    IDfy, a Mumbai-based ID verification and onboarding solutions company, on Thursday, announced to have raised an investment of INR 86 Crore in its Series D round of funding led by ... Read more »

    Facebook To Get a New Name: Report

    Amid intense scrutiny over its business practices, Facebook is planning to change the company name to reflect its focus on building the metaverse, reported The Verge.  Pexels Chief executive officer, ... Read more »

    Twilio Expands Into Marketing With First New Product Born Of $3.2 Bn Acquisition Of Segment

    From the patio of his house on a hill in San Francisco’s Noe Valley, Twilio chief executive officer Jeff Lawson gestures toward the massive Salesforce Tower that dominates the downtown ... Read more »

    An Edtech Startup Taking Digital Entrepreneurship To New Heights

    In a world where hardships exist at every point in life, dreams can feel like they are getting out of grasp. Every individual starts her path, keeping a goal as ... Read more »

    The Influencer Marketing Industry Takes Its Next Evolutionary Leap

    In New York City, the social scene is ingrained into the culture of the city. As a global destination for many professionals, New York attracts newcomers not just from a ... Read more »

    Revenue-Based Financing: The New Kid On the Block

    India’s startup ecosystem is evolving as we speak, with newer business models coming to fore every day. To match up to the pace of innovation, the business of venture funding ... Read more »

    Former Virgin Galactic Test Pilot Heads to Blue Origin

    Mark “Forger” Stucky was the lead test pilot for Richard Branson’s Virgin Galactic for six years and piloted the first flight on the company’s SpaceShipTwo, which reached the edge of ... Read more »

    7-Foot-Tall Harambe Gorilla Statue Stares Down Wall Street's Charging Bull Amid 10,000 Bananas

    A 7-foot-tall bronze statue of Harambe the gorilla appeared opposite Wall Street‘s “Charging Bull” on Monday, garnering in-person crowds and leading many retail investors, who often refer to themselves as “apes,”  ... Read more »

    Shipping Containers From Stranded Ships Abandoned in California Neighborhoods

    Shipping containers stranded for weeks at sea are now reportedly being abandoned in California neighborhoods. Anaheim Street in Los Angeles has become one of the locations where an overflow of empty containers now line ... Read more »

    Zillow to Stop Buying New Homes for the Rest of the Year as It Struggles to Manage Backlog in Renovations

    Online real estate marketplace Zillow on Monday announced it will stop buying new homes for the rest of the year due to a backlog in renovations and operational capacity constraints. The company’s ... Read more »

    Viral Video Exposes How One Luxury Fashion Company Destroys Unwanted Merchandise

    Luxury fashion company Coach has been in hot water over the past week after a TikToker exposed its practices for disposing of unwanted goods. Edward Berthelot | Getty Images Under the username ... Read more »

    Reliance Retail Acquires Majority Stake In Ritu Kumar's Brand

    Reliance Retail Ventures Ltd (RRVL) on Tuesday acquired an additional 35 per cent equity stake in popular labels of Ritu Kumar. Ritika Pvt Ltd owns Ritu Kumar, Label Ritu Kumar, ... Read more »

    Tom Brady, Gisele Bündchen Cause a Frenzy with 'Trade' Tease Tweets -- But It's Not What Fans Think

    A well-executed play, coming from one of the best in the league. Kevin C. Cox | Getty Images Seven-time Super Bowl champion quarterback Tom Brady and his wife, supermodel Gisele ... Read more »

    Netflix CEO Says He 'Screwed Up' Response to Employee Anger Over Dave Chappelle Special

    Netflix co-CEO Ted Sarandos said he “screwed up” communicating with his staff after they expressed displeasure with Dave Chappelle’s new streaming comedy special, The Closer. Employees are planning a walkout ... Read more »

    Gautam Adani Meets UK PM, Assures To Commit $70 billion to Energy Transition

    Business tycoon, Gautam Adani on Tuesday, met United Kingdom(UK) Prime Minister Boris Johnson at the Global Investment Summit. The Adani Group chairman said he will commit $70 billion towards Energy ... Read more »

    An Ant Colony Is the Perfect Metaphor for the Economy. Here's What Else You Need to Know.

    Ants are fascinating creatures. Far more than a simple picnic pest or inspiring hero moving a rubber tree plant, ants are complex creatures that demonstrate the value of teamwork, networks ... Read more »

    So You Want To Be an Angel Investor? The Issue Is Exit

    Arvind Khaalibaithnewala shifted his considerable bulk on the sofa and absent-mindedly flipped channels on his television. Known as Khaali to his friends, he was in his fifties and had recently ... Read more »

    Facebook Expected to Reveal Its Secret New Name

    Next week, Facebook may forgo its household name.  KIRILL KUDRYAVTSEV | Getty Images According to a report posted by the Verge on October 19, the social media behemoth is planning to rebrand ... Read more »

    Latest: FBI Confirms Items Belonging to Brian Laundrie, Human Remains Found in Florida Park

    Update 4:37 P.M.: In a press conference held in Florida, the FBI confirmed that there were in fact human remains found in the Myakkahatchee Creek Environmental Park on Wednesday morning. Octavio Jones | ... Read more »

    CredAble Raises $30 Mn Series B Funding Led By Plutus Wealth And Oaks Asset Management

    CredAble, an AI-powered technology platform enabling working capital financing across enterprise ecosystems using state-of-the-art technology, digital KYC and onboarding, deep ERP, and bank integrations, on Wednesday announced to have raised $30 ... Read more »

    MarketWolf Secures $5.5 Mn Seed Funding

    MarketWolf, an innovative ‘intra-day options only’ trading app recently announced to have raised $5.5 million in a fresh round of seed funding largely from high profile individual investors who hold ... Read more »

    Consumer Foods Brand Yu Raises $ 1 Mn

    Yu, a consumer brand that is re-imagining consumer packaged foods with their 100 per cent natural instant meal bowls, has secured $1 million funding. The round saw participation from Manish ... Read more »

    Skyber Raises INR 40 Lakh

    Skyber, a SaaS and B2B commerce-based platform, recently raised INR 40 lakh in one round of investment through the Encubay Angel Network, a women-led and women-focused angel network. Apart from ... Read more »

    CVB Financial (CVBF) Beats Q3 Earnings Estimates

    CVB Financial (CVBF) came out with quarterly earnings of $0.37 per share, beating the Zacks Consensus Estimate of $0.36 per share. This compares to earnings of $0.35 per share a ... Read more »

    Covenant Logistics (CVLG) Q3 Earnings and Revenues Beat Estimates

    Covenant Logistics (CVLG) came out with quarterly earnings of $1.02 per share, beating the Zacks Consensus Estimate of $1 per share. This compares to earnings of $0.56 per share a ... Read more »

    Kaiser Aluminum (KALU) Misses Q3 Earnings and Revenue Estimates

    Kaiser Aluminum (KALU) came out with quarterly earnings of $0.57 per share, missing the Zacks Consensus Estimate of $1.10 per share. This compares to earnings of $0.33 per share a ... Read more »

    UFP Industries (UFPI) Beats Q3 Earnings and Revenue Estimates

    UFP Industries (UFPI) came out with quarterly earnings of $1.93 per share, beating the Zacks Consensus Estimate of $1.55 per share. This compares to earnings of $1.25 per share a ... Read more »
    On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic