A Digitalpreneur On Top Digital Marketing Trends To Look Out For In 2021

Asia's Tech News Daily

The closer we look around ourselves, the more we realize how things have been on a constant rise since the last few years, owing to the tremendous developments and advancements the world has been experiencing across industries and sectors. These advancements are not just the result of the changing times and trends of the world, but most importantly, of the immense hard work, commitment, dedication and relentless drive of young entrepreneurs and professionals, who have put every possible effort into turning their chosen industries successful. The digital space is one which is amongst the most developing industries today that has immersed almost all other industries and sectors and has given umpteen numbers of opportunities for people, brands and businesses to grow in ways more than one. Several entrepreneurs and digital professionals emerged due to the digital wave, who today are leaving no stone unturned to create waves in the industry and take it to the ‘next level’, harnessing the power of social media tools, digital opportunities and various digital marketing techniques. We came across one such highly driven and high-performing serial entrepreneur named Gianni Senesi, who has been defying the odds, questioning the status quo and creating waves in the digital space as a man of multiple talents. He has emerged as a one-of-a-kind digital marketing guru, marketing and Instagram growth expert, and digital marketer.

A Digitalpreneur On Top Digital Marketing Trends To Look Out For In 2021

Handout

Hailing from Italy, it won’t be wrong to say that Gianni Senesi has pushed the envelope and gone against the waves to lead people, brands and businesses to exponential growth and success as a true-blue digitalpreneur making his name gradually across the world. To enter any field and go ahead in creating one’s unique niche may seem like a rosy road, but in reality, it isn’t, warns Gianni Senesi, who wants people to know that to survive and thrive in any industry, the key is to adapt to the changes and trends of that industry and choosing to innovate constantly. He points out that digital marketing is that one thing that can help brands and businesses create their unique standing in their respective niches and give them the success and growth they seek.

For the same, the young digitalpreneur has come forward to throw some light on how businesses and people can continue to experience growth in 2021 and how they can optimize digital marketing strategies and tools effectively and efficiently. Hence, he lays out a few digital marketing trends to look out for this year.

Optimizing social media features: Gone are the days when people only took social media platforms as a way to socialize with others and make friends. Social media platforms like Facebook and Instagram have now turned more into business platforms that can take individuals and businesses to even the untapped markets that they did not even imagine reaching earlier. Gianni Senesi says that apart from using platforms for publishing content, people must now focus on optimizing the various features of social media that offer specialized advertising and marketing services. For example, Facebook is now increasingly used for online advertisements. They are also directed towards a specific target audience and can only be seen by those that are selected as per Facebook’s targeting software. Hence, utilizing these advertising and marketing services must be given utmost importance for improving visibility and reach.

Creating tailored experiences: Apart from only directing advertisements towards customers, it is important to focus on how brands can create tailored experiences for their target customers. With various digital technologies, more and more people are now getting used to personalized online experiences tailored as per their behaviours, interests, demographics and preferences. Businesses must collect and analyze the data of their existing and potential customers and change their digital marketing strategies based on that, says Gianni Senesi. Segmenting audiences has become of great importance to businesses as they have become aware of how they can reach to a broader audience, which can lead to optimum retention. Directing the marketing efforts towards audiences who are most likely to respond bring about great results and success.

Use of effective email marketing: Many people think that email marketing has become a thing of the past, but Gianni Senesi has a different opinion. He can’t emphasize enough how important email marketing is and going to remain for years. Though it has been around for more years in the industry, unlike other digital marketing strategies and techniques, its essence and power have yet not been lost, think many experts of the industry. The truth is that it is still relevant in 2021, and that’s how powerful and effective a strategy it is. He says that action-triggered emails and the automated distribution of time to the subscribers and the email list with information that is useful and relevant can generate enormous engagement. It still remains a highly effective marketing technique, where brands and businesses can create automated email campaigns, which can allow them to earn more leads, revenues and sales. A few examples of email automation are birthday or seasonal greetings, and automated blog updates, etc., which has the power to sustain the existing customer’s interest.

Direct interaction with customers: With age-old or traditional marketing strategies, it was not possible to interact with customers, know their opinions or reviews. This somehow hindered the growth of companies as they couldn’t know what really their customers thought of them or the experiences they had with their products or services. However, now, in the 21st century, everything has become possible with social media platforms and other digital platforms like websites, where customers can give ratings, leave reviews and share their genuine experiences. This is extremely important, says Gianni Senesi, who believes that social media platforms have given an opportunity to businesses and brands to directly chat and have a one-to-one conversation with their customers. He says that the latest trend is to hold more conversations with the audiences, encouraging them to give genuine feedbacks so that as a brand and company, they can better themselves, which ultimately can pose them as a brand that cares and is concerned to improve themselves for providing better customer experiences, eventually leading to better customer satisfaction.

In a world that is run by digital platforms today, which has immersed every possible industry, the most important aspect is for businesses to keep interacting with their existing as well as potential customers. All of the points mentioned above by Gianni Senesi explains how essential it is to always focus on giving the best customer experiences to people, which can lead to repeat purchases, positive reviews and amazing word-of-mouth and recommendations from friends and family.

Gianni Senesi also explains that digital marketing requires a well-defined, clear, and strategic approach, which can help prosper people and businesses in ways they did not even imagine before. For taking out the best results from digital marketing, people not only have to trust digital marketers and entrepreneurs but also have to believe in their company’s visions, strive for excellence and choose to walk in trends of the industry to inspire greatness and take their brand or business forward to enormous success and growth.

Internet Explorer Channel Network
Asia's Tech News Daily
News Related

OTHER NEWS

How To Avoid Headaches And Grow Profits With Headless Commerce

When it comes to e-commerce, the concept of headless commerce is quickly gaining momentum. While you may have heard the term, few truly understand the advantages or how vital it ... Read more »

Story Of a Rising CEO Of Canadian CBD One-stop-shop

Founded in 2018, Ayurcann Holdings Corporation has since blossomed into one of Canada’s most promising cannabis extraction and production operations. The company, which was established at the genesis of Canada’s ... Read more »

How This Exchange Caused a Paradigm Shift For Digital Asset Exchanges In Just 2 Years

People usually receive gifts on their birthdays, but as part of its second anniversary celebration, Phemex is flipping the script. This November, Singapore’s premier digital asset derivatives exchange is calling ... Read more »

The Altered Course Of Digital Revolution In the Coming Year

The coronavirus pandemic struck a devastating blow to the business world. It is a major understatement that 2020 was not the best year to open a recreational business such as ... Read more »

How to Align Product, Marketing and Sales Goals

In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to innovate, marketing guys want visibility and ... Read more »

Arcab Raises Undisclosed Amount In Seed Round

Arcab, a technology-enabled bus aggregator, has raised an undisclosed amount in its Seed round led by We Founder Circle. Pexels The Dubai-based startup Arcab allows fleet owners to make more ... Read more »

Storyboard18 | Pandemic didn't hurt sales of luxury brands in India. Here's why

Strategies like digital messaging and video assisted sales helped prop up sales of international luxury brands like Hermès and Armani in India. (Image: Shutterstock) The pandemic might have restricted international ... Read more »

A Hedge Fund Manager's Guide To Arbitrage Trading

Trading has become more popular with a wider cross-section of people in recent years, as brokerage firms have become more accessible and cost-efficient to everyday investors. Most brokerage firms have ... Read more »

Top Indian YouTubers in 2021, most-watched videos. See full list

YouTube top 2021: Village Cooking Channel is among the top Indian content creators of 2021. Singer Jubin Nautyal’s superhit song “Lut Gaye”, starring actor Emraan Hashmi, was the most watched ... Read more »

The Cooper Companies (COO) Q4 Earnings Lag Estimates

The Cooper Companies (COO) came out with quarterly earnings of $3.28 per share, missing the Zacks Consensus Estimate of $3.37 per share. This compares to earnings of $3.16 per share ... Read more »

Yext (YEXT) Reports Q3 Loss, Tops Revenue Estimates

Yext (YEXT) came out with a quarterly loss of $0.04 per share versus the Zacks Consensus Estimate of a loss of $0.07. This compares to loss of $0.02 per share ... Read more »

Ollie's Bargain Outlet (OLLI) Q3 Earnings and Revenues Miss Estimates

Ollie’s Bargain Outlet (OLLI) came out with quarterly earnings of $0.34 per share, missing the Zacks Consensus Estimate of $0.47 per share. This compares to earnings of $0.65 per share ... Read more »

Verint Systems (VRNT) Beats Q3 Earnings and Revenue Estimates

Verint Systems (VRNT) came out with quarterly earnings of $0.69 per share, beating the Zacks Consensus Estimate of $0.53 per share. This compares to earnings of $1.02 per share a ... Read more »

Can't Keep Up? 4 Best Practices to Simplify Your Small Business

As a small-business owner, the demands on your time are constant. Even if you don’t have a family to consider outside of work hours, you wear multiple hats at all ... Read more »

Tilly's (TLYS) Tops Q3 Earnings and Revenue Estimates

Tilly’s (TLYS) came out with quarterly earnings of $0.66 per share, beating the Zacks Consensus Estimate of $0.33 per share. This compares to earnings of $0.07 per share a year ... Read more »

Domo (DOMO) Reports Q3 Loss, Tops Revenue Estimates

Domo (DOMO) came out with a quarterly loss of $0.32 per share versus the Zacks Consensus Estimate of a loss of $0.35. This compares to loss of $0.40 per share ... Read more »

DocuSign (DOCU) Q3 Earnings and Revenues Top Estimates

DocuSign (DOCU) came out with quarterly earnings of $0.58 per share, beating the Zacks Consensus Estimate of $0.46 per share. This compares to earnings of $0.22 per share a year ... Read more »

Corning (GLW) Outpaces Stock Market Gains: What You Should Know

Corning (GLW) closed the most recent trading day at $37.53, moving +1.85% from the previous trading session. This move outpaced the S&P 500’s daily gain of 1.42%. At the same ... Read more »

Asana, Inc. (ASAN) Reports Q3 Loss, Tops Revenue Estimates

Asana, Inc. (ASAN) came out with a quarterly loss of $0.23 per share versus the Zacks Consensus Estimate of a loss of $0.26. This compares to loss of $0.34 per ... Read more »

Marvell Technology (MRVL) Tops Q3 Earnings and Revenue Estimates

Marvell Technology (MRVL) came out with quarterly earnings of $0.43 per share, beating the Zacks Consensus Estimate of $0.38 per share. This compares to earnings of $0.25 per share a ... Read more »

Tax Exemptions, Benefits And Implications That Every Startup In India Should Be Aware Of

The Indian technological startup landscape has seen tremendous growth over the last decade with India becoming the 3rd fastest growing hub for technology startups globally. India has around 50,000 startups ... Read more »

K12 (LRN) Gains But Lags Market: What You Should Know

K12 (LRN) closed the most recent trading day at $33.48, moving +0.78% from the previous trading session. This move lagged the S&P 500’s daily gain of 1.42%. At the same ... Read more »

Ooma (OOMA) Surpasses Q3 Earnings and Revenue Estimates

Ooma (OOMA) came out with quarterly earnings of $0.13 per share, beating the Zacks Consensus Estimate of $0.09 per share. This compares to earnings of $0.13 per share a year ... Read more »

Bhopal gas tragedy: These photographers clicked the iconic Bhopal gas disaster girl

Bhopal gas tragedy: Protesters holding Pablo Bartholomew’s photo of a child being buried which became a symbol for the 1984 Bhopal gas tragedy. (Image Credit: Shutterstock) Thirty-seven years ago, just ... Read more »

4 Reasons Why You Should Enter the Health and Wellness Industry Now

The latest research from McKinsey & Company estimates that the global value of the health and wellness market is over $1.5 trillion, with an annual five to 10 percent growth ... Read more »

How SMBs Can Attract Talent in a Tight Labor Market

Recent labor market headlines have been discouraging for employers. Daily news feeds are flooded with stories of employers urgently needing to hire workers across industries, yet job seeker interest remains ... Read more »

Bhopal gas tragedy: 6 times it made headlines after Union Carbide gas leak in 1984

Bhopal gas tragedy victims and activists carry Warren Anderson’s effigy while participating in a protest demanding adequate compensation, punishment to culprits and to bring back former Union Carbide chief, near ... Read more »

Here's What Video Marketers Can Learn From Lil Nas X

Social media marketing is a tricky business. It requires creating the right content, distributing it properly, building a community and staying on top of the latest trends. A lot of ... Read more »

Weekly Jobless Claims Rise Again After Touching 52-Year Low

The number of workers applying for unemployment benefits in the United States rose last week after hitting a level not seen in over 50 years the week prior, with analysts generally expecting ... Read more »

Advanced Micro Devices (AMD) Gains But Lags Market: What You Should Know

Advanced Micro Devices (AMD) closed at $150.68 in the latest trading session, marking a +1.05% move from the prior day. This move lagged the S&P 500’s daily gain of 1.42%. ... Read more »

Tesla (TSLA) Stock Sinks As Market Gains: What You Should Know

Tesla (TSLA) closed the most recent trading day at $1,084.60, moving -0.95% from the previous trading session. This move lagged the S&P 500’s daily gain of 1.42%. Elsewhere, the Dow ... Read more »

Will Omicron Stop the Market In Its Tracks?

Investors are understandably rattled by the new strain of the coronavirus that has landed on U.S. soil, especially considering the fact that this mutation is way more contagious than Delta, ... Read more »

Hologic (HOLX) Gains But Lags Market: What You Should Know

Hologic (HOLX) closed at $73.77 in the latest trading session, marking a +0.97% move from the prior day. This move lagged the S&P 500’s daily gain of 1.42%. Elsewhere, the ... Read more »

How to Identify and Launch a Subscription Model in Your Existing Business

When you think about subscription models, Amazon Prime, Netflix and Spotify may be the first that jump to mind, however, this model is by no means unique or individual anymore. ... Read more »

Twitter Users Have Been Finding Secret McDonald's Holiday Item

’Tis the season for festive drinks and desserts, as annual favorites are finding their way back onto menus at our favorite restaurants and chains. McDonald's McDonald’s is unmatched when it ... Read more »

Meta Platforms (FB) Stock Sinks As Market Gains: What You Should Know

In the latest trading session, Meta Platforms (FB) closed at $310.39, marking a -0.07% move from the previous day. This change lagged the S&P 500’s daily gain of 1.42%. Elsewhere, ... Read more »

Abbott (ABT) Gains But Lags Market: What You Should Know

Abbott (ABT) closed the most recent trading day at $128.38, moving +1.29% from the previous trading session. This move lagged the S&P 500’s daily gain of 1.42%. At the same ... Read more »

Making the Details Count

Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. When Rob van den Blink and his friends Jerry Bock and Erhan Kostepen started DOYA, ... Read more »

Scientists create a microcamera the size of a grain of coarse salt capable of taking images with great clarity

A group of scientists from Princeton University and the University of Washington have created a microchamber that is the size of a grain of coarse salt. The quality of the ... Read more »

OKTA Incurs Loss in Q3, Subscription Revenues Increase Y/Y

Okta, Inc. OKTA reported third-quarter fiscal 2022 adjusted loss of 7 cents per share that beat the Zacks Consensus Estimate by 69.6%. The company had reported earnings of 4 cents ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic