5 Ways to Make Your Franchise Go Viral on TikTok

In today’s fast-paced world,  serves as a convenient and accessible source of both information and entertainment. People are captivated by the eye-grabbing content on their screens. In particular, TikTok has catapulted to global popularity in recent years as creative content condensed into short video clips has become appealing for purposes of self-expression, humor, education and even a sense of community. 

Many franchises and entrepreneurs have recognized this powerful platform and taken advantage of its wide audience to advertise their own brand. From small businesses to large corporate franchises, TikTok is a melting pot of different brands seeking to expand their reach.

With more and more people joining the TikTok community, businesses, including franchises, must learn to leverage their PR campaigns and strive to get their videos to go viral by following these five strategies: 

1. Participate in the latest trends 

Whether it’s a popular song track, dance move, hashtag or filter, it is crucial to keep up with the latest viral trends. Once a viewer expresses interest in a certain type of video, the TikTok algorithm will intentionally display similar videos on that user’s “For You Page,” which is how trends gain traction. Therefore, by engaging in a trend that many people like, your video will be shown more frequently to more people. 

To take this to the next level, put a creative spin on the trend in a way that is specific to your company. In other words, you will gain the initial viewers by simply participating in the trend, but your video will gain more viral attention by having a fresh and unique angle. But because people have short attention spans and easily get bored, trends quickly come and go. In order to stay relevant, your brand must be in sync with TikTok and stay up to date with the most popular videos. You therefore must be an avid TikTok user yourself, as watching other people’s content and learning from successful trends is a crucial aspect to producing your own videos. 

2. Appeal to followers 

Understand that TikTok can be strategically utilized for business purposes, but it was initially designed for enjoyment. Not only should you appeal to your followers’ entertainment by eliciting smiles and keeping your content lighthearted, you should also make sure each video remains brief and to the point. Instead of boring your viewers with informative messages, use quick video cuts to keep people on their toes. 

It is also necessary to understand how your followers are responding to and engaging with your content. For instance, pay attention to the comments section and see what people like and dislike in order for you to act accordingly in future videos. 

One example of a business that successfully engaged with its TikTok followers is Chick Fil-A’s Port Saint Lucie franchise. Their videos are fun and creative with the brand’s mascot dancing to trending tunes, workers creating humorous “POVs” and customers making appearances in heartwarming interactions. They have also pinned their most popular videos to the top of their page, which is a strategic approach to allow new viewers to immediately notice their most viral content. 

3. Utilize comments and hashtags  

In addition to creating individual content, a good way to market your brand is by actively engaging with other TikTok users. The comments section is a great place to do so as you can establish your presence by commenting on other user’s videos, which allow their audiences to then become aware of your page. Furthermore, hashtags are essential as they help users find and share specific content. Because TikTok is such a far-reaching platform with people of many interests, hashtags allow users to easily navigate different topics and categories. Especially when marketing a brand, you want your page to be easily accessible to those interested in your products/services. In turn, you can scroll through hashtagged videos to understand how other users handle and produce similar content. 

The Little Caesars Pizza TikTok is constantly interacting with their followers by responding directly in the comments section, making video clips addressing a specific comment, and encouraging viewers to comment with guessing games and other challenges. With hashtags such as #ExtraCheesyJokes, #BestThingSince, and #PieItForward, they successfully create ways for people to easily access and contribute to their content. 

In addition, the hashtag #TruettsLuau, which is a Hawaiian-themed Chick Fil-A in Georgia, has gone viral and therefore serves as an incentive for tourists to film their visit and post with the hashtag, resulting in more users flocking to the franchise to capture their Hawaiian dining experience . 

4. Establish partnerships   

Consistent user engagement can also help establish connections with other brands and pave the way for future collaborations. Any sort of partnership, especially one with a TikTok account that has a large following, can be extremely advantageous to the growth of your own business as your brand can be promoted to their large audience.

Many brands have partnered with famous TikTokkers to advertise their brand to the star’s fans. Even the Kardashians, who already have a global empire of fame, have successfully promoted themselves and their reality TV show by working with TikTok star Addison Rae. Getting a TikTokker or famous icon to appear in one of your posts will almost certainly help your videos “blow up,” or in other words, go viral. For instance, McDonald’s partnered with Travis Scott, creating the “Travis Scott Meal,” as well as a line of merchandise representing the rapper. This partnership allowed the franchise to gain viral fame, with the hashtag #travisscottmeal receiving 76.1 million views on TikTok. 

5. Provide giveaways

When it comes to freebies, it’s a sure way to win the hearts of your consumers. Any sort of give-away or prize will stimulate desire and competition, attracting customers to your page. Not only will people watch your content over and over again to maximize their chances of winning, they will also send your videos to friends and therefore increase your number of views. Even if some viewers do not end up actually participating in the give-away, these kinds of eye-grabbing incentives will still bring people to your page and allow them to become familiar with your overall content. 

It is easy to become lost in the web of already-viral videos, but by following these five steps and incorporating your own creative content, you have the potential to achieve viral fame for your own franchise brand using TikTok. 

Internet Explorer Channel Network
News Related

OTHER NEWS

Banning anonymous social media accounts won't stop hate speech

In the wake of the tragic death of the member of parliament for Southend West, , fellow MPs have been talking about how to best protect both politicians and the ... Read more »

From Bulking to Instant Purchase: How the Market Environment is Changing

The Covid-19 pandemic has changed the way that nearly every industry does business. There have been innovations, demand shifts and surprising trends across the board, and food delivery is no ... Read more »

Beyond Protocol CEO Says Bitcoin ETF 'May Be a Wild Ride'

The first Bitcoin Futures ETF launched this week, crossing exchange-traded funds into the world of cryptocurrency. Jonathan Manzi, CEO of Beyond Protocol, warns that enthusiasts and traders may be in ... Read more »

DeFi: The Ever Evolving Ecosystem

The idea of Decentralized Finance (DeFi) was brought forward by the MakerDAO platform in 2014 when it launched its own crypto “DAI” later on within the Ethereum network in December ... Read more »

Nykaa Acquires D2C Skincare Brand Dot & Key

Nykaa, a beauty and fashion e-commerce platform, on Friday, announced the acquisition of the Indian skincare brand Dot & Key. This is the first direct-to-consumer (D2C) beauty brand acquired by ... Read more »

Mamelodi Sundowns turn to birthday boy Peter Shalulile for CAF Champions League goals

© Provided by The South African Mamelodi Sundowns will have home ground advantage when they face DR Congo’s Maniema Union in their CAF Champions League second leg second preliminary round ... Read more »

Fans optimistic on social media as Newcastle are linked with Luis Diaz

Newcastle United continue to be linked with a variety of players after their takeover by Public Investment Fund (PIF), PCP Capital Partners and RB Sports & Media, and Sport TV ... Read more »

Fans on social media criticise ‘awful' Emiliano Buendia after Arsenal defeat

Aston Villa suffered their third consecutive Premier League defeat on Friday, losing 3-1 to Arsenal at the Emirates Stadium, and Emiliano Buendia was one of many players criticised on social ... Read more »

Fans mixed as Newcastle identify Martinez as Bruce's replacement

Steve Bruce left Newcastle United by mutual consent on Wednesday with the Magpies sitting 19th in the Premier League and AS say the Magpies aren’t wasting any time locating a ... Read more »

Fans on social media blast ‘poor' John McGinn after Arsenal defeat

© Catherine Ivill/Getty Images Sport =9) John McGinn – £25,000 Aston Villa suffered a 3-1 defeat to Arsenal on Friday evening and John McGinn was one of many players criticised ... Read more »

The #1 Worst Eating Habit That Ages You Faster

We all age—there’s no stopping it. Despite our best efforts to make ourselves look young and stay youthful, our bodies will start to wrinkle and grow grey hairs and our ... Read more »

Sarah Everard: Five police officers facing disciplinary action over messages shared

© PA Media Philip Allott had said Sarah Everard should not have ‘submitted’ to arrest by her killer, who was a serving policeman (family handout/PA) – PA Media Five police ... Read more »

5 ways to spot counterfeit goods this Christmas

Though most of us can’t grant our children everything on their Christmas lists, we do our best to make sure they don’t miss out. With high prices and the fear ... Read more »

Lessons Learned From Scaling a Jewelry Business To 8 Figures

After purchasing Buchroeders Jewelers from his family, Mills Menser launched Diamond Banc. He did so in hopes of changing the way the jewelry industry does business. Handout While many doubted ... Read more »

Can Hybrid Learning Models That Leverage EdTech Make Students Independent Learners?

Every decade or so, the education system goes through a reformation. Sometimes, central boards make the decision to change the curriculum and introduce new subjects, other times, they remove redundant ... Read more »

Startup Funding, Challenges And Opportunities

In his thoroughly researched book, India Unbound, one of the most fascinating thinkers of modern India Gurcharan Das points out that the idea of entrepreneurship ranks third in the caste ... Read more »

A Digitalpreneur On Top Digital Marketing Trends To Look Out For In 2021

The closer we look around ourselves, the more we realize how things have been on a constant rise since the last few years, owing to the tremendous developments and advancements ... Read more »

This AI-Enabled StartUp Is Helping Businesses Tackle Digital Fraud

Can you recall the last time you got a quality lead by running an ad campaign? Or are you also drowning in the ‘lots of impressions and no clicks’ boat? ... Read more »

Trump Plans to Regain Social Media Presence With New Company

Trump Plans to Regain Social Media Presence With New Company (Bloomberg) — Former President Donald Trump on Wednesday announced a deal that would enable him to regain a social media ... Read more »

Construction Startup Tvasta Raises Funding To Build 3D Printed Homes

Habitat for Humanity International through its Shelter Venture Fund recently invested INR 30 million ($411,000) in Tvasta Manufacturing Solutions Ltd. to increase the production of affordable 3D printed homes in ... Read more »

Federal Reserve: Businesses Say Vaccine Mandates Are Hurting Employment

The Federal Reserve on Thursday said that businesses have reported COVID-19 vaccine mandates have hurt employment and are contributing to labor supply problems—even before President Joe Biden’s previously announced vaccine mandate for private businesses goes ... Read more »

Rare Coin Made in Colonial New England Could Sell for $300,000

An extraordinarily rare coin minted in Boston in 1652 could sell for approximately $300,000 at a London auction next month, AP News reports.  Although the silver shilling was worth just pennies in ... Read more »

Apple to Require Daily Covid Tests for Unvaccinated Employees

Every time an unvaccinated Apple employee works from the office instead of remotely, they’ll be required to take a covid-19 test, according to Bloomberg. SOPA Images | Getty Images That ... Read more »

Harnessing Energy From Waste

Come winter and India’s national capital gets shrouded in a thick blanket of smog that is a result of the humongous burning of crop stubble on acres and acres of ... Read more »

Breaking: Brian Laundrie Found Dead, FBI Confirms

On Thursday evening, the FBI confirmed that the skeletal remains found in Myakkahatchee Creek Environmental Park in North Port, Florida belonged to 23-year-old Brian Laundrie, the sole person of interest ... Read more »

Tip For a Successful Jewelry Business: A Success Story

Dedication, drive, and a well-thought-out company strategy are the characteristics of a successful entrepreneur. Handout Despite the fact that the fundamental concepts of company success and growth remain the same, ... Read more »

'Squid Game' Is Causing a Massive Spike in People Wanting to Learn Korean

Squid Game has officially become the most-streamed show in Netflix history. ADEK BERRY | Getty Images Netflix confirmed last week that the Korean drama series had hit 111 million households viewing ... Read more »

The Crypto Wallet Hustle -- What You Need to Know

Since the inception of time, there have been nefarious individuals looking to take advantage of their fellow humans: pickpockets, conmen, hustlers, etc. So, the rise of digital and crypto scammers is ... Read more »

Elon Musk Posts Sexual Bitcoin Meme and Sends Twitter Into a Frenzy

Elon Musk is back at it again with his Twitter antics, but this time it isn’t to rip on longstanding rival Jeff Bezos or to promote the meme-able cryptocurrency Dogecoin. ... Read more »

Unemployment Claims Fall to Pandemic Low Amid Tight Labor Market

The Department of Labor reported that the number of Americans filing new claims for jobless benefits dropped to a 19-month-low last week. First-time filings for unemployment claims totaled 290,000 for that week ended ... Read more »

Netflix Employees Walk Out Over Dave Chappelle Special

Some Netflix employees walked out Wednesday in protest of the latest comedy special from Dave Chappelle, The Closer, which features jokes about transgender people. They and allies rallied and chanted, ... Read more »

Mariah Carey Encourages Women to Enter the Crypto Game, Support Black Girls Code

Mariah Carey is partnering with cryptocurrency platform Gemini on a new campaign aiming at making the asset class less daunting and more accessible to women. Jamie McCarthy | Getty Images According to Gemini, ... Read more »

Popeyes' New Collaboration With Megan Thee Stallion Just Broke the Internet

Real hot girl chicken! Scott Olson | Getty Images The iconic chicken chain has teamed up with Grammy Award-winning rapper and social media icon Megan Thee Stallion for a full ... Read more »

This Is Why My Dad Always Had a Full Tank Of Gas In 1973

In 1973 there was a huge oil crisis. How huge? Imagine the price of a gallon of gas rising almost 50% in just a few months. Imagine President Biden — as President ... Read more »

SpaceX Will Make Elon Musk a Trillionaire, According to Predictions

Elon Musk is currently the world’s richest person, with a net worth of $242 billion. And according to an expert at investment-banking company Morgan Stanley, that number is well-positioned to get even ... Read more »

Texas man sentenced to 14 months in prison over social media threats tied to Capitol riot

A Texas man was sentenced Thursday to 14 months in prison over violent threats he made on social media from his hotel room in Washington related to the storming of ... Read more »

‘No business plan, just vibes': Experts dismiss Donald Trump's new social network as ‘extremely high risk'

Business experts have derided Donald Trump’s new social media and streaming video venture as “extremely high risk” and “just vibes” after it launched without a detailed business plan. © Getty ... Read more »

First Western (MYFW) Q3 Earnings and Revenues Beat Estimates

First Western (MYFW) came out with quarterly earnings of $0.81 per share, beating the Zacks Consensus Estimate of $0.69 per share. This compares to earnings of $1.20 per share a ... Read more »

Thermo Fisher Scientific (TMO) Outpaces Stock Market Gains: What You Should Know

In the latest trading session, Thermo Fisher Scientific (TMO) closed at $608.41, marking a +0.46% move from the previous day. This move outpaced the S&P 500’s daily gain of 0.3%. ... Read more »

Bay Commercial Bank (BCML) Meets Q3 Earnings Estimates

Bay Commercial Bank (BCML) came out with quarterly earnings of $0.51 per share, in line with the Zacks Consensus Estimate. This compares to earnings of $0.27 per share a year ... Read more »
On free-english-test.com you will find lots of free English exam practice materials to help you improve your English skills: grammar, listening, reading, writing, ielts, toeic