5 Ways to Get the Internet Buzzing Over Your Self-Published Book

These proven online marketing methods help authors drive reviews and sales.

While there is a lot of value in self-publishing, there is also a lot that can go wrong if a writer dives into the venture unprepared.

Some self-publishing companies help with marketing. Most, unfortunately, do not. Without any guidance or marketing support, the seas of self-publishing can be a dangerous place and even the best books are prone to quickly drown under a wave of new releases.

To make sure your book isn’t the next victim, here’s a list of five ways to get the internet buzzing over your self-published release.

1. Build and maintain a platform

You might hear the word “platform” thrown around loosely when referring to creatives. It shouldn’t be a buzzword — it should be a tool.

Think of a platform as the online presence you’ve created for yourself that includes all things related to you. It’s a hub of content, information and even sales potential for you as an author and creator.

All great platforms should be spearheaded with a website. And, with so many writers vying for online attention, you can’t slouch on the design. Thankfully, sites like Wix and Squarespace allow for easy website creation with a drop-and-drag system. In other words, no coding is required.

Still, amateurish website designs can be detrimental to sales, so if you don’t feel comfortable making a sharp, professional website, consider hiring to get it done. This could come with a considerable price tag, but the return on your investment will pay off in the long run.

What else goes into a platform? , for one thing. And people have different blends of social media preferences, so to maximize your impressions, you should go beyond just Facebook and Twitter. Consider Instagram, LinkedIn, TikTok and Goodreads.

Finally, video is an increasingly popular platform component that you can’t afford to overlook. Create a YouTube channel to talk about your book, your life or anything else readers might find interesting.

Then, once you’ve laid the foundation for your platform, you must create. Releasing consistent content — including videos, posts, blogs, and more — is the best way to get discovered online.

2. Run a social media campaign

Social media campaigns are a cost-effective way to raise awareness for your book both pre- and post-release.

Once you’ve created your platform, running a campaign is a good way to find new followers and readers.

Most social media sites provide the option to target a specific audience with paid advertising. This is a luxury because it makes all of those impressions more valuable than they would be via other marketing channels. For example, an ad for a young adult novel wouldn’t fair well in a print newspaper, but Facebook or Instagram can help you market it towards a readership that would be much more likely to engage.

Pre-released campaigns are designed to build excitement. Since your book isn’t out yet, the call-to-action should tell the audience where to learn more about the book and subscribe for more updates (hint: it’s your website.) In terms of content, these ads are a great place to share blurbs, images and any early reviews you’ve received.

Post-release campaigns will function the same way, but the call-to-action will be centered around buying the book. To do this, share a link to the book’s Amazon page (or your favorite distributor), along with your website.

3. Connect with online influencers

One of the best ways to build a big following is to tap into somebody else’s following. That’s the logic of trying to connect with online influencers.

Book reviewers and literary content creators are becoming increasingly popular with their videos, podcasts and blogs. And, for a self-published writer, the best part of what they offer is that they have a built-in audience.

In other words, if you can get an interview with a YouTube book reviewer, all of his or her followers will be exposed to you. Better yet, if you leave a good impression, they will begin to follow you, too. There is tremendous value in that.

Start by searching online for people who review and discuss books or topics related to what you write about. From there, remember it’s got to be a give-and-take relationship. If you’re getting value out of the exposure, you need to provide the influencer with value, too. Offer a free book, and if you can record your interview before release day, they will be interested in that, too. Hot, new releases fuel engagement.

4. Well-placed giveaways and contests attract reviews

Buyers can be finicky. They might circle your book several times, debating whether or not it’s worth their time and money.

The best way to counter this is by accumulating positive reviews and giving away copies. There are two types of reviews: customer reviews and editorial reviews. Customer reviews come from people buying and reading the book, while editorial reviews are from trusted experts.

Finding quality reviews might seem like a daunting task. Thankfully, some sites are designed to help you easily gain customer reviews. The first is Netgalley, which connects readers of influence to books or soon-to-release books. Many of these readers value having a leg-up on what’s coming next, so by using Netgalley before your release date, you’ll be even more likely to build buzz and receive feedback and reviews for your work.

My other recommendation is a Goodreads giveaway to spread the word about your book and earn quality reviews. It’s a simple process: just list your book on the site and claim your author profile. From there, tell the system how many books you want to give away, select your dates and provide a short description. It’s a very simple, affordable process, and it can even be done with advanced reader copies (ARCs) to generate reviews before the release.

5. Buying reviews and promotion

The idea of paying for editorial reviews and promotional placement might raise some red flags. To be fair, it probably should — never do this without due diligence regarding the review. On top of this, never pay for Amazon customer reviews.

But also understand that there are some quality paid-review sites, such as Kirkus Indie, and IndieReader. These provide honest editorial reviews of your book to a wide audience. Since these reviewers have credibility, a positive review from any of these sites can be a major step toward more mainstream exposure.

Additionally, some other sites offer paid advertising for books as either published articles or emails. Forums such as BookGorilla and Booksends will promote your work to a subscriber list made up of readers looking for their next great book.

As you consider these options, remember that marketing your book will include some trial and error. Some approaches won’t work. Some might work much better than you’d ever expect. In other words, there’s no cookie-cutter formula that guarantees success for every book because all books are different, but there are a lot of proven methods that can lead to a path of success.

Internet Explorer Channel Network
News Related


NFTically Secures Additional Seed Investment

NFTically, global NFT marketplace creator and B2B SaaS for launching white-label NFT Stores & Marketplaces, has secured under $1 million investment in the additional seed funding round led by marquee ... Read more »

VeChain Price Predictions: How High Can Coming Upgrades Take the VET Crypto?

InvestorPlace – Stock Market News, Stock Advice & Trading Tips Investorplace.com – InvestorPlace It’s most definitely upgrade season across the sea of blockchain networks. Ethereum (CCC:ETH-USD) is beginning to make serious ... Read more »

Alibaba Stock Is Ready to Make Its Big Comeback Before This Fall Is Out

InvestorPlace – Stock Market News, Stock Advice & Trading Tips Investorplace.com – InvestorPlace Alibaba (NYSE:BABA) stock has taken a hammering at the stock market as a result of Beijing’s crackdown on ... Read more »

3 Cryptocurrency Comeback Stocks to Buy Now

After taking a major downturn in the summer, cryptocurrencies have been bouncing back in a big way throughout October and proving that investors still have an appetite for these high-flying ... Read more »

3 No-Brainer Stocks to Buy in the Financial Sector

With rising yields and persistent concerns about inflation, it might be prudent to consider making a deposit into some of the top names in the financial sector at this time. ... Read more »

Cardi B jokes she's ‘famous famous' after realising YOU star Penn Badgley is a fan

Cardi B jokes she’s ‘famous famous’ after realising YOU star Penn Badgley is a fan Cardi B is ecstatic after realising that You star Penn Badgley is a fan. The ... Read more »

Storyboard | Instagram launches an ad blitz. Here's why

As part of its latest advertising blitz, Instagram will run five television commercials and 11 on-platform videos during the upcoming T20 Cricket World Cup tournament. Instagram has over 21 crore ... Read more »

Sebi turns to big data to nail the smart violators

Mumbai: India’s capital markets regulator is casting its net wider to catch the savvier violators of the country’s stock market laws. While the Securities and Exchange Board of India so ... Read more »

Tube passengers step in as thug hurls abuse at young woman

Angry man confronts woman on Tube (CrimeLDN) A young woman confronted by an abusive male on the Tube had to be protected by fellow commuters. In a video posted on ... Read more »

Many MPs feel under threat. I'm against a police guard, but we need action over social media abuse

The killing of David Amess MP has been shattering. It is a tragedy for his family and has caused deep sadness in his constituency of Southend West. © EPA Members ... Read more »

India floods: At least eight dead and dozen missing after heavy rain triggers flash flooding in Kerala

At least eight people have died and another dozen are feared missing following torrential rain in India’s southern state of Kerala that triggered flash floods and landslides. © AP kerala-floods ... Read more »

COVID-19: Matt Hancock's new role helping African economies recover from coronavirus not going ahead

Matt Hancock's new job offer from the United Nations helping African economies recover from the coronavirus pandemic has been withdrawn. Just four days ago, the former health secretary announced on ... Read more »

Priti Patel considering removing right to anonymity on social media to stop ‘relentless' abuse of MPs

Home secretary Priti Patel has said she could remove the right to anonymity on social media in the wake of the murder of Sir David Amess, to stop the “cruel ... Read more »

Kristina Rihanoff: Strictly stars are under more pressure due to social media

Former Strictly Come Dancing star Kristina Rihanoff has said she thinks the celebrities and dancers are “under a lot of pressure” due to social media commentary surrounding the show. The ... Read more »

Letters to the Editor — Oct. 16, 2021

Hunter Biden CBS This Morning The Issue: Suppression of The Post’s story on evidence of corrupt deals on Hunter Biden’s laptop. The true collusion that exists in our country is ... Read more »

Done with doomscrolling? Why people choose to quit social media

© Getty Images In this photo illustration the logo of US online social media and social networking service Facebook (C), the US instant messaging software Whatsapp’s logo (L) and the ... Read more »

TikTok: Νέες αποκαλύψεις για βίντεο που προωθούν την ανορεξία σε εφήβους - "Εξαπλώνονται σαν ασθένεια"

© shutterstock Ολοένα και περισσότερες είναι οι περιπτώσεις όπου επικίνδυνο και εν δυνάμει επιβλαβές περιεχόμενο “ξεφεύγει” από τον έλεγχο και τις πολιτικές προστασίας των χρηστών σε μια σειρά από πλατφόρμες ... Read more »

Social media companies ‘must do more' to protect MPs from online hate

Twitter, Facebook and Google were called on to take ‘immediate action‘ on online abuse in the wake of Jo Cox’s murder during the 2016 Social media companies must do more ... Read more »

Arthur Zwane, Dillon Sheppard and Kaizer Chiefs give special birthday tribute to Kaizer Motaung – WATCH

© Provided by The South African Arthur Zwane, Dillon Sheppard and the entire Amakhosi squad took to social media to give a special birthday tribute to Kaizer Motaung on his ... Read more »

Vienna museums open adult-only OnlyFans account to display nudes

More than a century after the artists of the Vienna Secession declared “to every age its art; to art its freedom”, the Austrian capital has found a new site for ... Read more »

Do you need lots of friends to be happy? Why the optimum number is less than you think

© Provided by The National Studies have shown that while we can maintain up to 150 friendships, our core ‘support clique’ is usually made up of no more than five ... Read more »

Jury deliberating in federal trial of ex-DePaul student accused of assisting Islamic State terrorist group

DePaul University student Thomas Osadzinski was a naive teenager “lost in the abyss of the internet,” not some computer whiz bent on using his skills to spread terrorist propaganda, his ... Read more »

Korn Drummer Ray Luzier Becomes Third Member to Test Positive for COVID This Year, Will Miss 3 Shows

Korn has been dealt yet another COVID-related blow. © Provided by People Tim Mosenfelder/Getty Ray Luzier The nu-metal band’s drummer Ray Luzier announced that he will miss a handful of ... Read more »

Tom Daley opens up about vile homophobic abuse

(PA) Tom Daley has told of the abuse he received from trolls while mourning the loss of his father. The Olympic medallist revealed some of the worst homophobic abuse he ... Read more »

Feds warn companies: Fake online reviews could lead to fines

Social Media Fake Reviews Fines (Copyright 2019 The Associated Press. All rights reserved.) Federal regulators say they are cracking down on “an explosion” of businesses' use of fake reviews and ... Read more »

Identifying Your Purpose and Values: How to Go Beyond Happiness

Happiness is a tricky thing to master. After all, the joy we feel can be replaced by emotions that grip us even tighter, like fear, uncertainty, anger and doubt. In ... Read more »

Does Anxiety Make You Tired And Why?

When you think of anxiety, several scenarios may come to mind: the endless tossing and turning of a restless night, dread over potential future events, pandemic-related overwhelm, or full-blown panic ... Read more »

Twitter to test placing ads in replies, seeks to double annual revenue by 2023

This seems like a bad idea Twitter‘s Revenue Product Lead Bruce Falck tweeted that the company was testing a new way to place ads – right into replies of an ... Read more »

‘I can't wait to get divorced now': Adele fans reconsider their relationships after listening to Easy On Me

© YouTube/Adele adele.JPG Adele’s new single, “Easy On Me”, is finally here – and the singer’s fans are more vocal on social media than ever before, with many of them ... Read more »

Tom Daley opens up about sick trolls taunting him about his beloved late father

Tom Daley has opened up about the impact homophobic trolls have had on him throughout his illustrious diving career. The Olympic medallist is one of the most celebrated British athletes ... Read more »

ASA partners with TikTok to spread ad rule awareness on the platform

The advertising regulator is working with a group of popular TikTok influencers to ensure posts on the platform are truthful and appropriate. Nine influencers have made videos addressing key issues ... Read more »

It Takes a Village: How Blockchain, Crypto and NFTs Ensure Digital Trust

It’s everywhere. Entrepreneurs, businesses and people, in general, are talking about the innovative technology known as blockchain — and buying into its importance. But what exactly is blockchain, and why is it so ... Read more »

Southwest Airlines Is Giving Out Vouchers for Passengers Caught in Cancellation Chaos

The past weekend was a disaster of sorts for Southwest Airlines. The Dallas-based airline has canceled more than 2,000 flights since Saturday, disrupting travel plans for thousands of customers. Now, the ... Read more »

Mark Cuban Heralds Ethereum, Bitcoin

Mark Cuban has some advice for people who are new to investing in cryptocurrency. SOPA Images | Getty Images “As an investment, I think ethereum has the most upside,” he ... Read more »

Cloud Kitchens Entrepreneurs Share New Trends In The Space

Cloud kitchens are today in vogue. As customers prioritize health and hygiene over other things, ordering food seems to be a safer option. And, they do not seem to mind ... Read more »

How the 'Death' of Journalism Means More Accurate News

The internet brought many benefits into our lives, but it also came with new concerns, such as misinformation and fake news. Readers are growing wise to the deceptions out there, ... Read more »

The Rise of Retail Investors as the New Powerhouse Traders

Retail investors are the newest wave on Wall Street. Over the past 12-18 months, “armchair trading” became mainstream. In other words, retail investors who make investment decisions without regard to ... Read more »

Bewakoof: A Brand That Is As Unique As The Name

Bewakoof, the name itself stands apart. It is definitely not one of the run-of-the-mill names. It’s quirky, youthful, unique and attracts your attention immediately.  Company Handout For this direct-to-consumer (D2C) ... Read more »

Elon Musk Had a Few (Surprisingly Gracious) Words for William Shatner Ahead of Space Flight

William Shatner is now officially the oldest person to travel into space at age 90, thanks to a successful launch on Wednesday in the New Shepard rocket ship alongside three other crew ... Read more »

Unemployment Claims Fall to Lowest Level Since Beginning of COVID-19 Pandemic Last Year

Initial jobless claims dropped below 300,000 for the first time since the first part of the COVID-19 pandemic when lockdowns were commonplace, according to a report released by the Labor Department on Thursday. The ... Read more »