5 of the Easiest Ways to Make Data an Integral Part of Your Business' Digital Marketing

“What gets measured gets managed” is an old saying that’s stuck around for one reason — it’s true.

Data is essential to every digital marketer. Gone are the days of putting up a billboard and hoping for customers. Now we can measure to a degree our ancestors would have never dreamed of. And that measurement allows us to create more targeted campaigns and know whether or not they worked.

We can put the right message in front of the right person at the right time. But to do that effectively, we need to incorporate data at every level of our marketing. Thankfully, it’s easier than you think.

1. Use Google Analytics

There’s a reason everybody uses Google Analytics. It’s the most ubiquitous analytics platform out there. You can get a ton of information for free. You can generate custom reports and push them to people in your organization. It’s an essential part of just about any business — which is why roughly 28 million sites use it.

You probably already have GA turned on, but if you don’t, it’s easy. Go to the Google Analytics page and sign up, then add a property (a website you own) and a reporting view. Follow the instructions to add the tracking code to the site.

Google’s tool will feed you real-time information about where your visitors are coming from, how much time they spend on your site and where they visit while they’re there. It’s incredibly useful. And while analytics can be intimidating, Google has many free courses designed to help you get the most out of your GA account.

2. Track your social media engagement

Social media is one of the most powerful tools at your disposal for spreading a message. You need to stay on top of your tracking to get the most out of it, though. And that means getting beyond just the basics.

One of the most important metrics you can measure is something called “amplification rate.” To get your amplification rate for a post, add all the shares that post received, then divide by your number of followers. Multiply the result by 100 to get the amplification rate percentage — basically, the percentage of your followers who are interested in sharing what you have to say.

There are several other important advanced stats for social media if you want to get beyond the basics, but the amplification rate is a good start. Start tracking your posts regularly and tailor your feed to what people care about.

3. Harness demographic data for your PPC

Pay-per-click advertising is great for drawing new eyeballs to your page. However, it’s easy to spend a lot of money for a little result. Narrowing down your PPC to only the people that will be interested is the key.

Take a look at the demographic data for your field. Are you targeting geographic areas or market segments you shouldn’t? And on the other hand, are you missing out on hot areas you could get great results from?

Think of this as an example. You sell homeowner’s insurance in a particular city. You set up a PPC campaign aimed at that city. It underperforms. You decide to take a closer look at the demographic data and realize that a large chunk of the area you’re covering is populated by renters.

You can now narrow that audience to just the areas that have an interest in what you have to offer. Don’t use a shotgun approach. Be precise. Use demographic data and common sense to decide where to put your focus.

4. Make personas of your customers

You’re probably sitting on a gold mine of data in your customer database. Customer personas and segmentation are key to targeted marketing campaigns, and you have the information to do it. Use tools like Facebook Audience Insights and Google Analytics to compile information on things like age, income level and interests. Marry that with your in-house customer data.

“Segmentation is one of the most important tools we have,” says Ohad Ben-Artzi, co-founder of marketing and PR firm Vidliz. “Marketing is all about putting the right message in the right people’s hands. You can’t do that if you don’t know who they are. Personas explain who you’re talking to tangibly. That lets you create the right language, design and targeting.”

You probably have a decent idea already, but you might be surprised what you turn up when you dig into the data. Take Pedialyte, for example. Pedialyte was marketed to parents of small children for years, but they discovered drinkers were using it as a hangover cure. Adult sales at the time of their pivot were up 57 percent since 2012. In 2015 they decided to go after that market — to great effect. They knew who their audience was — and so can you.

5. Choose your channels carefully

Copyblogger made waves back in 2014 when they killed their Facebook page. The well-known content marketing site had tried several content initiatives and concluded that its audience was elsewhere.

Now — they have a page today, and most brands will never do anything nearly that drastic. But the move highlights an important truth — you have limited time and resources. Going after every channel is almost as bad as not going after any.

A company selling motorized wheelchairs is probably not going to find much success on TikTok, where only 11 percent of users are over 50. Why spend the resources? Research your channels. Find out where your preferred audience spends their time.

It’s easy to get started with marketing analytics, and you have to take advantage. Don’t get left behind.

News Related

OTHER NEWS

Mid-Cap ETFs Looking Good Amid Market Uncertainties

– Zacks Wall Street has surprised with rallies despite rising Delta variant cases. Investors are however on the edge considering certain factors that might impact the current investing environment. Factors ... Read more »

Agritech Startup BharatAgri Raises $6.5 Mn Series A Round Led By Omnivore

Bengaluru-based digital farm advisory startup BharatAgri announced on Thursday that it has raised $6.5 million in a Series A round led by Omnivore, with participation from existing investors India Quotient ... Read more »

eShipz Raises $700,000 Funding Round Led By IAN

eShipz—a Bengaluru-based software-as-a-service (SaaS)-based startup offering shipping automation to SMBs and large enterprises—recently received $700,000 in a funding round led by Indian Angel Network (IAN). The round saw participation from ... Read more »

3 Semiconductor Stocks That Are Restructuring the Supply Chain

The global chip shortage remains one of the biggest stories in the investment community. By now, the reasons for the shortage are well documented. The unanswered question at the moment is when ... Read more »

apna Turns Unicorn; Secures $100 Mn Series C Funding Led By Tiger Global At $1.1 Bn Valuation

Jobs platform and professional network for the rising workforce apna, on Thursday, announced to have secured about $100 million in Series C funding led by Tiger Global. The round also ... Read more »

Ayu Health Raises $6.3 Mn Series AFrom Vertex Ventures And Stellaris Venture Partners

Ayu Health—a healthtech startup with a network of hospitals providing high-quality, affordable healthcare—on Thursday announced that it has raised $6.3 million in Series A financing from Vertex Ventures and Stellaris ... Read more »

D2C Online Brand Flatheads Raises $1 Mn Pre-Series A From We Founder Circle, Dexter Angels And Others

Bengaluru-based direct-to-consumer (D2C) online brand Flatheads, on Thursday, announced that it raised $1 million in pre-Series A round from We Founder Circle (WFC), Dexter Angels, and others. The funding round ... Read more »

Small Building Supply Companies Notch Big Gains Amid Construction Boom

TopBuild Corp (NYSE: BLD) is among the leaders in the building supply industry, as demand from new construction and remodeling projects remains strong. Depositphotos.com contributor/Depositphotos.com – MarketBeat TopBuild broke out ... Read more »

3 Stocks to Buy on Recent or Expected Dividend Hikes

Dividend stocks should hold a place in every investor’s portfolio. Even if you don’t intend to use the dividend payout as regular income, the ability to reinvest dividends is like ... Read more »

IppoPay Raises Pre-Seed Funding From Better Capital And Others

‘Brex for Bharat’ startup IppoPay on Thursday announced to have raised an undisclosed amount of pre-Seed funding from an early-stage investor, Better Capital, along with Prabhu Rangarajan, co-founder, M2P, and ... Read more »

6 Retirement-Ready Mistakes 60-Year-Olds Commonly Make

Heading into job sunset soon? Whether you’ve been planning your exit from the workforce for decades or decided on a whim that you’d be ready to rush toward the door ... Read more »

FedEx (FDX) to Report Q1 Earnings: What's in the Offing?

FedEx Corporation FDX is set to release first-quarter fiscal 2022 (ended Aug 31, 2021) results on Sep 21, after market close. – Zacks The Zacks Consensus Estimate for earnings in ... Read more »

How the E-learning Industry Is Evolving Thanks To Blockchain Technology

The Studyum community has been mushrooming all over the industries. An edtech platform on the blockchain, Studyum is a unique blend of technology and systematic instruction. With the number of ... Read more »

Apple Watch Series 7 come with a 20% larger screen

This Tuesday, September 14, Apple held an event where it presented its line of products for the end of the year. Apple Among the most prominent launches was the Apple ... Read more »

Steve Wozniak, Co-Founder of Apple, Announces His Own Aerospace Company With Enigmatic Video

Apple co-founder Steve Wozniak has just announced his new project: the creation of his own aerospace company called Privateer Space. Although he did not clearly spell out his goals, there is ... Read more »

How NFTs Could Change Real Estate

The world of property is changing fast, and it is important to stay up to date on all the innovations in the space. The blockchain and cryptocurrency realm is slowly changing the ... Read more »

SEC Chairman Lays Out Crypto Market Agenda in Senate Testimony

U.S. SEC Chairman Gary Gensler spoke to a Senate Committee about the U.S. markets and listed several areas of focus with respect to the crypto markets. – be[IN]crypto United States ... Read more »

What is Google Page Experience, and Why Does it Matter?

Have you heard of Google Page Experience? If you haven’t, and you prioritize search engine optimization (SEO) as a strategy to support your business, you’re behind the times. Google’s Page ... Read more »

The Case for Transparent AI

I can’t go on Facebook without seeing magicians. I can trace it back to when I watched a video of America’s Got Talent. It started with singers, but soon it ... Read more »

Fidelity Makes Case for Bitcoin ETF With SEC

In a recent presentation for the Securities and Exchange Commission (SEC), Fidelity Investments argued the merits of approving its Bitcoin exchange-traded fund (ETF). – be[IN]crypto According to filings from the ... Read more »

How to recognize a fraud of an app that lends money?

They will say that it is clickbait but it is real: Currently there is a type of credit (called liquidity), offered by the internet and applications downloaded to the cell ... Read more »

This biohacker is the real-life 'Nebula': she has more than 50 chips in her body and identifies as a cyborg

If you are a fan of the Marvel universe, you surely know Nebula , Gamora’s blue sister, both adoptive daughters of Thanos. The rival of The Avengers made a series ... Read more »

Windows 11 will not be compatible with Apple's new M1 chip, Microsoft confirms

In the framework of the Apple Event , Microsoft confirmed that Apple’s M1 chip “is not a compatible scenario” for Windows 11 , as reported by The Register . Mia ... Read more »

Learn How Machine Learning Can Help Your Business

The business world is changing all of the time and smart entrepreneurs are always looking for a way to gain an advantage over the competition. One area you may not ... Read more »

Rozy, the virtual influencer who seeks to make millionaire profits

@Rozy.gram, Instagram Read more »

Crypto Execs Should Cooperate With Regulators, Says SALT Panel

Cryptocurrency executives ought to work with regulators to facilitate wider acceptance, according to members of a digital currency panel at Wall Street’s SALT conference. – be[IN]crypto The panel included Canadian ... Read more »

Pfizer Says COVID-19 Vaccine Efficacy Weakens Over Time

Pfizer said that data from Israel and the United States suggests that its COVID-19 vaccine efficacy drops over time and claimed that booster doses are effective at dealing with new virus variants. Federal health ... Read more »

With This App, A Healthy Lifestyle Is Just One Click Away

Amid this pandemic, there has been a lot of change in our lifestyle, from our eating habits to the way we are perceiving things. We have been doing everything with ... Read more »

Taco Bell is Rolling Out A Subscription Service That Will Give Fans a Taco a Day

A taco a day probably keeps something away, but for fans of beloved fast-food chain Taco Bell, it will only keep customers coming back for more. SOPA Images | Getty ... Read more »

Starbucks and Other Businesses Near Disney World Reportedly Sell for Higher Prices

The Orlando Business Journal reported this week that Starbucks locations in Central Florida usually sell for about $3 million, but ones near the Walt Disney World Resort can sell for ... Read more »

This Is Probably the First All-in-one Finance and Wellbeing Platform

There were many peaks and valleys in KashAmini’s life. At an early age, he came to realize that hard work and discipline were the keys to achieve any goal and ... Read more »

Reshaping the World Of Gaming Kingdom, Your Go To Place For Entertainment

When the COVID-19 pandemic was on the rise, the gaming industry was also making its kingdom discovered. In nanoseconds, the gaming industry exploded in popularity familiarising millennials with another secret ... Read more »

This Young Gun Can Be an Inspiration For Many

Success is a spectacular feeling which cannot be defined but only perceived. With innumerable ways to walk on the path of success, nothing in the world can guarantee you the ... Read more »

A Visionary Doctor Explains How Novel Technology Is Changing Advanced Manufacturing

Technology is changing rapidly. The limits of what was believed to be possible are constantly being shattered. IoT, smart technology, AI, AR/VR, and more are all transforming industries across the ... Read more »

The Engineers' Era

“My husband is from IIT-Delhi, my brother-in-law is also from IIT-Kanpur and everyone in my family is an engineer, including me. However, my son has scored 7 out of 10 ... Read more »

Want Tasteful Lingerie? Here's Where To Get It From

It has been said that lingerie is the maximum expression of a woman’s femininity. But these days, it seems that lingerie is more promiscuous than it is classy and tasteful. ... Read more »

A Breakthrough Innovation In Women's Innerwear

A proper-fitting bra can help a woman feel more confident. Additionally, it can help reduce breast sagging and other health issues. Research has shown that the majority of women are ... Read more »

Household Income of Americans Fell in 2020 for First Time Since 2011: Census Bureau

The household income of Americans fell last year as COVID-19-related lockdowns wrought havoc on the economy, according to new figures from the Census Bureau. The median household income was $67,521 in 2020, ... Read more »

E-mobility And Batterytech Startup Sheru Raises Pre-Series A From Venture Catalysts And Others

E-mobility technology startup Sheru, on Wednesday, announced to have raised an undisclosed Pre-Series A round led by early-stage investor Venture Catalysts (Vcats).  The round also saw participation from e-mobility-focused investors including ... Read more »

Gaming Platform Quizbee Raises Funds From Kanodia Group

Online gaming startup Quizbee on Wednesday announced that it has raised an undisclosed amount of funds through pre-Seed funding led by Kanodia Group. Quizbee Quizbee, a new entry in the ... Read more »