South Carolina primary 2024: Trump projected win, Haley vows to stay in the race

Former President Donald Trump has won the South Carolina Republican primary, ABC News projects. It was a swift and embarrassing defeat for former U.N. Ambassador Nikki Haley, who rose to political prominence as South Carolina’s governor. Nevertheless, in her concession speech, Haley vowed to continue her campaign into Super Tuesday on March 5.

Throughout the evening, 538 reporters, analysts and contributors broke down the results as they came in with live updates, analysis and commentary. Read our full live blog below.

Latest Developments

Feb 24, 9:30 PM

That’s a wrap!

As of 9:20 p.m., 70 percent of the expected vote is reporting in South Carolina, and Trump is leading Haley by 20 points. It’s a decisive victory for the former president, as expected, though a somewhat smaller margin than his average lead in the polls heading into today (around 28 points).

Haley’s margin of defeat, though, looks even larger when it comes to delegates: Under South Carolina’s delegate allocation system, over half the state’s 50 delegates are awarded to the statewide winner, while the rest are awarded by congressional district. It looks like the maximum delegates Haley could walk away with in her home state tonight is three, if she holds onto her lead in the 1st District.

Despite this, Haley proclaimed in her speech that tonight’s result demonstrated her home state’s frustration with the country’s direction and reiterated her promise to stay in the race.

And on that note … We hope to see you back here for our Super Tuesday live blog on March 5! We’re gearing up for an eventful night tracking not only the presidential race in 15 states (and one territory) but a slew of down-ballot primaries in Senate, House and gubernatorial races as well.

—Tia Yang, 538

 Feb 24, 9:23 PM

Final thought: If Biden was winning only 60 percent, people would be freaking out

I have become a little obsessed tonight about what we should be expecting Trump to hit in this primary a priori. That is, given Trump is assumed to be the eventual party nominee and almost universally liked in the GOP, should he be winning more than 60 percent in South Carolina?

I already gave my case for answering “no” to that question: Strictly speaking Trump is dominating the delegate count and running ahead of his 2016 vote share in most counties with complete counts this primary cycle. And if you consider that Haley gets a home-state advantage in South Carolina tonight, Trump’s adjusted vote share is close to 65 or 70 percent; our delegate benchmarks think Trump should have won 68 percent of the vote based on the demographics of the state alone. That’s not the highest number, but it’s not the lowest right? Would 65 percent be “good” for Trump? 75 percent? 80?

One counterargument to this centers around how the media has covered historical performances by incumbent presidential candidates. Journalist Jill Lawrence points out that in 1992, Patrick Buchanan challenged incumbent President George H.W. Bush for the GOP nomination and won 40 percent in the New Hampshire primary, holding Bush to 58 percent of the vote. That’s an almost identical split to the results from tonight. The New York Times journalist Robin Toner wrote up the results with the headline “BUSH JARRED IN FIRST PRIMARY” and said the result “amounted to a roar of anger” from Republican primary voters.

If Trump was a true incumbent, I imagine the news media would use a similar headline to describe tonight’s results in South Carolina. Perhaps our expectations for him are too low, or we’re too focused on the broader state of play? Haley said in her concession speech tonight that she will stay in the race indefinitely, so I guess we’ll get more data on Super Tuesday — only 10 days from now. The primary lives on!

—G. Elliott Morris, 538

 Feb 24, 9:20 PM

Final thought: Looking to the suburbs

There are significant differences between primaries and general elections. (If you’re reading this live blog, I’d bet Nathaniel’s next paycheck you already know that.) But I don’t think we should lose sight of where specifically Trump is struggling in South Carolina and in the other early states: metro areas and the suburbs. Tonight, the three counties Haley won happen to be the three counties with the highest educational attainment in the state. We know that one of the primary engines of Democratic success in every cycle since 2016, really, has been improved fortunes among suburban and educated voters. Most Haley voters will end up voting for Trump, yes, but I don’t think it’s insignificant that even as he flexes control over the GOP for eight years running, his problems in the suburbs are still as evident as ever.

—Jacob Rubashkin, Inside Elections

 Feb 24, 9:18 PM

Final thought: Haley could actually win delegates tonight

We don’t have final results by congressional district (much less overall), but as we can see from a map of the results, Haley is doing better along the coast near Charleston than in much of the rest of South Carolina. That may signal that Haley could carry the 1st Congressional District once all is said and done to win three delegates. That may not seem like much, but Trump swept South Carolina’s delegates in 2016, and if Haley is sticking around, winning any delegates has to be part of her strategy to carry on.

Half of the 1st District’s population is in Charleston and Beaufort counties, according to Daily Kos Elections — both of which Haley currently lead in. Another 49 percent of the district lies in Berkeley and Dorchester counties, both of which Trump holds an edge in (the remaining 1 percent is in Colleton and Jasper counties). Charleston and Dorchester are both split between the 1st and 6th, so we can’t figure out the district-level result based purely on the county-level numbers. So we’ll have to see. But Haley’s showing in the 1st might be her one bright spot tonight.

—Geoffrey Skelley, 538

  Feb 24, 9:10 PM

Final thought: The primary is over, long live the primaries

You’re right, Nathaniel, this isn’t a real primary. If nothing really dramatic happens, Trump is going to easily walk to the nomination. My silver lining: Super Tuesday marks the start of our downballot primary season, with primary races for Senate in California and Texas, and primaries for House races in five states. So perhaps we’ll have something more competitive to talk about soon.

—Mary Radcliffe, 538

 Feb 24, 9:09 PM

Final thought: Haley is a unique candidate

Well, this wasn’t the most eventful primary night I’ve ever live-blogged. But this gave me a chance to reflect on the increasingly unusual nature of Haley’s candidacy. I can see an emerging narrative about her speech, in which she positioned herself directly against the polarization represented by a Biden-Trump matchup. Haley is a former member of the Trump administration, yet she’s positioned herself more and more as a Trump alternative — not a Trump substitute. She’s focused mainly on the electability issue, but she did sound a bit like a center-right third party candidate there. That’s not all that struck me though — Haley has also run an explicitly gendered campaign, talking about her 5-inch heels and “if you want something done, ask a woman.” She is only the second woman to win delegates in Republican primaries or caucuses. (Carly Fiorina was the first.) As we track the (Trump-dominated) horse race, we shouldn’t lose sight of what a unique candidate she is.

—Julia Azari, 538 contributor

 Feb 24, 9:07 PM

Final thought: A woman of her word …

If Haley truly does drag this out through Super Tuesday, I’m curious what she expects to gain from losing in a couple dozen more states. I get that her motivations are bigger than becoming the nominee at this point, but will such a thorough thumping serve such goals? Only time will tell!

—Kaleigh Rogers, 538

Republican presidential candidate and former U.S. Ambassador to the United Nations Nikki Haley speaks on stage at her watch party during the South Carolina Republican presidential primary election in Charleston, South Carolina, Feb. 24, 2024.

 Feb 24, 9:06 PM

Final thought: This is not a real primary

Tonight, Trump became the first non-incumbent Republican in the modern primary era to win all three of Iowa, New Hampshire and South Carolina. Haley has failed to win New Hampshire despite demographics that were practically engineered in a lab to be good for her, and she failed to win South Carolina despite it being her home state. Trump is going to be the nominee; it’s time to start treating the primary as over.

—Nathaniel Rakich, 538

Republican presidential candidate former President Donald Trump attends a primary election night party at the South Carolina State Fairgrounds in Columbia, S.C., Feb. 24, 2024.

 Feb 24, 9:06 PM

Final thought: I agree she sounds like a third-party candidate

Jacob, I agree that Haley sounded a bit like a third-party candidate tonight, taking on both frontrunners. If any voters were hoping to avoid a Trump vs. Biden rematch, it seems increasingly clear that they won’t get their wish. Haley is staying in and attacking both Biden and Trump as two versions of the same thing: old, out of touch and not ready to take the country into the future. She still hasn’t fully attacked Trump for his role in Jan. 6 and the court cases against him, which might win her some points with the non-Republican electorate, and it hasn’t worked for her so far to try to make the age case against him. I don’t think any of this will work, but we’ll also have to see how Super Tuesday unfolds, since she seems to be staying in.

—Monica Potts, 538

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