Cardi B's Super Bowl LVIII commercial for NYX Cosmetics' new Duck Plump lip gloss deemed TOO RACY for broadcast - but can still be viewed online

‘It’s time to pump yourself up baby,’ Cari B declared in her new and controversial commercial that aired during the Super Bowl LVIII broadcast from Las Vegas.

A 30-second spot for NYX Cosmetics was approved by NFL representatives, but it turns out the second half of the original 60-second spot was deemed to be NSFW (not safe for work).

The rapper, 31, showcased her womanly curves in a skin-tight bright orange bodysuit as she advertised the company’s Duck Plump Lip Gloss.

While dancing on stage with an array of colorful characters, the Shake It starlet could be heard seductively purring like a kitty just before she demanded: ‘Be bigger. So big. Plumper,’ which led to her to tell her audience to ‘feel the plumping power.’

‘New Duck Plump Lip Gloss from NYX Professional Makeup,’ she announced at the end of the segment.

Cardi B’s Super Bowl commercial for NYX Cosmetics’ Duck Plump lip gloss was deemed to be too racy for broadcast and ultimately got edited down

It turns out before airing during the Super Bowl the original commercial was cut down to 30-seconds due to its sexual connotations.

As a result, the second half of the spot, the last 15 seconds, fades to black and then shows a QR code directing viewers to watch the unedited, 60 second version that’s now being shared across across NYX Professional Makeup’s YouTube and social channels, according to Billboard.

The uncut version was released on the internet ahead of the kickoff for the big game, garnering more than two million views on YouTube by press time.

In the original edit, following Cardi’s spiel, the focus shifts to a breaking news report.

‘And we’re live wondering why men put Duck Plump where it should not… go,’ the female reporter announces.

Chaos ensues as female firefighters, 911 operators, among others handle the emergency with grace, which leads to a play on words.

‘Cardi said duck…. d-u-c-k,’ one of the emergency workers explains, as two women carry a man who looks to be in agony.

‘We’ve got another duck plumper,’ another women seemingly in a newsroom declares. ‘What is wrong with you guys,’ another women adds.

The rapper showcases her womanly curves in a skin-tight orange bodysuit

The Shake It starlet can be seen dancing along with colorful characters

The New York City native seductively purred like a kitten just before she demanded: ‘Be bigger. So big. Plumper,’ which led to her to tell her audience to ‘feel the plumping power’

‘New Duck Plump Lip Gloss from NYX Professional Makeup,’ she announced at the end of the segment

It turns out before airing during the Super Bowl the original commercial was edited due to its sexual connotations

‘Duck Plump makes your lips bigger,’ an exasperated pharmacist revealed, before adding another clever reference to a man’s anatomy, ‘Nothing else.’

‘It’s lip gloss,’ one of the previous women shared while holding up the bottle.

The next shot turns back to the pharmacist who’s even more frustrated by the line of men in front of the pharmacy counter. ‘I’m sorry,’ says a man in the front of the line.

‘Was it plumper? Did anyone see?’ a different man asked a crowd, which transitions back to the female reporter who has reached a breaking point: ‘It’s for your lips,’ she said emphatically.

In the original edit, following Cardi’s spiel, the focus shifts to a breaking news report

‘And we’re live wondering why men put Duck Plump where it should not… go,’ the female reporter announces while on the scene of an event

Chaos ensues as female firefighters, 911 operators, among others handle the emergency with grace, which leads to a play on words: ‘Cardi said duck…. d-u-c-k,’ one of the emergency workers explains, as two women carry a man who looks to be in agony

‘We’ve got another duck plumper,’ another women seemingly in a newsroom declares. ‘What is wrong with you guys,’ another women adds

‘Duck Plump makes your lips bigger,’ an exasperated pharmacist revealed, before adding another clever reference to a man’s anatomy, ‘Nothing else’

‘It’s lip gloss,’ one of the previous women shared while holding up the bottle

The next shot turns back to the pharmacist who’s even more frustrated by the line of men in front of the pharmacy counter. ‘I’m sorry,’ says a man in the front of the line

‘Was it plumper? Did anyone see?’ a different man asked a crowd, which transitions back to the female reporter who has reached a breaking point: ‘It’s for your lips,’ she said emphatically

The screen then fades to a black slate that reads: ‘A message from NYX Professional Makeup #1 lip gloss brand in America. #ForLipsOnly’

The screen then fades to a black slate that reads: ‘A message from NYX Professional Makeup #1 lip gloss brand in America. #ForLipsOnly.’

In a statement shared with EW, Yasmin Dastmalchi, General Manager USA at NYX Professional Makeup explained: ‘As a female-led brand with female creators behind the work, we’re proud of our creative idea, which flips the script on male stereotypes with lighthearted humor.’

She continued, ‘As a bold brand rooted in entertainment, and as a first-time advertiser on Super Bowl Sunday, our intention was to make everyone laugh during the big game. We hope you love it as much as we do!’

Again the uncut version of the NYX Cosmetics advertisement is now available on YouTube.